The furniture business is one of the most profitable in the Russian Federation. Competition in the market can be very strong, but with the right approach to business, even this is not a serious problem. It all depends on your ability to run a business, which will allow you to easily occupy your niche in this area.

Store format

The first step when opening your furniture showroom is the choice of store format. They are mainly divided into 4 categories:

• Narrow profile. In stores of this type, furniture of any one product group is presented. She may be furniture products for offices, bedrooms, kitchens, upholstered furniture, etc.
• Exhibition hall. In stores of this format, the assortment is presented in the form of an exhibition, and most of the products are exclusive and often quite expensive. There are usually at least 5 variations for each trading position, and all purchases are made exclusively by order.
• Furniture store. They have template furniture products that are required for furnishing a home. The product range includes at least 200 product items, and the area of ​​the premises itself is approximately 300-800 square meters. m.
• Furniture hypermarket. The store of this format sells a fairly wide range of furniture products, as well as its diversity:

– walls;

– bedside tables;

– furniture for the kitchen, bedroom, offices;

– wardrobes, etc.

For each product name there are at least 1000 variations, and total area the premises are at least 1 sq. km. Also in this type of store there is the most large selection pieces of furniture from the middle price category.

The store format you choose is directly proportional to the size of the starting capital; it is also influenced by the characteristics of the market in a given region. It is worth establishing possible competition (both direct and indirect), and paying special attention to the largest chain stores.

For a long time, upholstered furniture occupied a large share of the furniture market in the Russian Federation, but nevertheless at the moment the situation has undergone certain changes. Following information from manufacturers and sellers, in the home segment the demand for living rooms, children's rooms and bedrooms has increased significantly.

Nowadays, householders prefer upholstered furniture, which was previously considered decoration and had an aesthetic character, simplicity and practicality. But in the restaurant and hotel industry, as an example, upholstered furniture now prevails. This is due to the fact that at this hour the vast majority of people prefer to relax outside the home. For these purposes, such comfortable furniture is much more suitable, allowing you to fully enjoy your free time.

The furniture business is one of the most profitable, since there will always be a demand among people for products in this area. But for successful trading, you need to take into account many other features of this process.

Business plan

After determining the format for your store, it is important to conduct some marketing research to establish the market capacity and intended audience. It is worth remembering the fact that the furniture segment and the turnover of furniture products is comparable to the turnover in the building materials sector. As of 2013, it was estimated at almost 300 billion rubles. Having data on the capacity of the regional market, you can determine the degree of competition in the region you need.

The next step will be to determine the required amount of money to open a furniture showroom. Some of the main expenses will be: repairs, lighting, production of signs. The share of expenses for these items amounts to approximately 45% of the total budget. Exactly how much money will need to be spent depends on:

• location;
• squares;
• original state;
• building materials used;
• registration general view store, etc.

Also, a significant expense item will be inventory. In the total budget, its part will be about 40%. The amount of expenses will depend, among other things, on total number product groups and positions for each of them.

The rest of the allocated money is working capital. They cover rent and the monthly salary fund for employees.

To set up a small store you will need at least 3 million rubles, and this business will pay off (according to experts) in about 2 years.

A business plan with cost calculations contains the following information:

• profitability assessment;
• business registration;
• rental and renovation;
• concluding contracts with furniture manufacturers;
• marketing campaign.

It is recommended to contact specialists working in this area. It is almost impossible to find this document in the public domain, and doing it this way is a bad idea in principle. It is also important to emphasize that a well-drafted business plan will allow you to avoid possible bankruptcy, provide for all sorts of risks, etc.

Required documents

If you are seriously interested in opening your own furniture showroom, it is worth knowing what exactly is required for registration of activities:

• find premises for a store;
• conclude an agreement on the supply of products;
• hire a certain number of staff.

If we consider these general points in more detail, we should highlight the following: important documents and nuances without which it is impossible to do business:

• permission to start entrepreneurial activity, which is issued by Rospotrebnadzor;
• permission from production and sanitary authorities;
• permission from the sanitary and epidemiological station;
• an agreement under which you will be transported household waste and other garbage;
• contract for conducting various kinds disinfection measures (destruction of pathogens, rodents and insects, including in vehicles and ventilation);
• various regulatory documentation;
• agreement with laundry and dry cleaning for cleaning work clothes;
• agreement under which disposal will be carried out fluorescent lamps;
• fire department permit;
• permission to install and operate a cash register;
• current bank account, etc.

Considering the different specifics of the business, as well as the region where the store is opening, some other additional documents may well be required.

• Marketing plan
• Product Description
• Production plan
• Which OKVED code should I indicate?
• Financial plan
• Selecting a tax regime
  • • • Similar business ideas:

Business plan for opening a furniture store selling upholstered furniture and related products. The location of the store is a large shopping center in a city with a population of 550 thousand inhabitants.

How much money do you need to open an upholstered furniture store?

According to business plan calculations, opening an upholstered furniture store in a rented space will require investments totaling 790,000 rubles:

• Deposit for renting premises (80 sq. m.) - 120,000 rubles.
• Trade equipment (seller's stand, computer) - RUB 70,000.
• Creation of an assortment of goods - 450,000 rubles.
• Advertising budget (signboard, business cards, booklets, online advertising) - RUB 100,000.
• Other organizational expenses - 50,000 rubles.

Marketing plan

Despite the great competition in this area, open successful business selling upholstered furniture is quite possible. The main thing in the success of the business is compliance with the following conditions:

• Convenient location of the store. High penetration of a solvent audience of buyers. In this sense, one of the most best places are large shopping centers where special retail spaces are allocated for furniture departments.
• Good range of goods, large selection of quality furniture.
• Correct pricing policy, regular promotions.
• Extensive advertising campaign, the use of the most modern methods promotion (including on the Internet).
• Competent and well-trained sales consultants.

Product Description

Our store's assortment will include:

• Straight sofas;
• Corner sofas;
• Armchairs;
• Soft beds;
• Poufs;
• Sofa beds and chair beds;
• Children's upholstered furniture;
• Roll-out sofas;
• Office sofas;
• Ottomans.

Also, in order to increase the average check, it is planned to sell related products: rugs, paintings, tapestries, figurines, flower beds, and so on. The sale of such goods works great to retain the client, creating the effect of a “habit” of turning to our salon for questions about purchasing furniture. The product will be primarily designed for consumers with average and lower-middle income levels. This is not luxury furniture, but at the same time very high quality. Suppliers will be enterprises not only from nearby regions and regions, but also furniture factories from CIS countries. The trade margin will be at the market average level and will amount to 30% for most items. The average price level for a sofa bed will be 22 thousand rubles, for armchairs - 8 thousand rubles, for a chair bed - 15 thousand rubles. Average bill, by preliminary calculations will be equal to 18 thousand rubles.

Production plan

The store will be located in a large shopping center with an average traffic of 6,000 people per day. The size of the rented premises will be 80 square meters retail space, plus 30 sq. m. storage facilities. The store will be located on the third floor, which is almost entirely dedicated to the sale of furniture and related products. The rent will be 120 thousand rubles per month. The premises do not require renovation or installation of systems fire safety etc., therefore, the main investments will be associated only with the creation of an assortment of goods. Two sales consultants will be hired to operate the point of sale. The work schedule will be 2 through 2. Remuneration is planned to be set as salary plus a percentage of revenue (5%). This will give additional motivation to employees. In addition to salespeople, an administrator and a supply manager will be hired as one person. It is planned to outsource the accountant's services (8 thousand rubles per month). The store's estimated wage fund will be 60 thousand rubles per month.

Which OKVED code should I indicate?

It is planned to register an ordinary company as a legal form individual entrepreneurship. OKVED code 52.44.1 “Retail trade in furniture.” We have chosen UTII as the taxation system - single tax on imputed income. This is the optimal tax regime for a furniture store. With UTII, reporting is minimal, the tax can be reduced by the amount of insurance contributions to the Pension Fund and Social Insurance Fund. It is not necessary to use a cash register.

Financial plan

Fixed monthly expenses, according to business plan calculations, are as follows:

• Rent — 120,000 rub.
• Salary + insurance contributions - 85,000 rubles.
• Advertising - 20,000 rubles.
• Services of third parties - 8,000 rubles.
• Taxes (UTII) - 9,000 rubles.
• Other expenses - 15,000 rubles.
• Total - 257,000 rubles.

How much can you earn from selling furniture store products?

To reach the sales break-even point with a 30% trade margin, a furniture store needs to earn 1,113,667 rubles in a month.

Monthly income

• Trade margin - 30%
• The average bill is 18,000 rubles.
• Income from one sale - 4200 rubles.
• Number of customers per day - 3 people, per month - 90 people.
• Income per month - 378,000 rubles.

Net profit: 378,000 - 257,000 (fixed expenses) = 121,000 rubles per month. Profitability is 47%. Taking into account the period for promoting a furniture store (6-8 months), the return on the initial investment will occur no earlier than after 14 months of operation.

This is a full-fledged finished project, which you will not find in the public domain. Contents of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

The main stages of organizing a furniture retail business

In order to open a furniture store, you need to solve the following issues:

• Study the situation on the market for these products.
• Develop an initial business plan and determine how much money is needed to open a retail outlet.
• Prepare documents for a business entity.
• Choose a location and premises for the store.
• Create an assortment of products and negotiate with suppliers.
• Form a staff.
• Buy equipment.

Based on the data obtained, a real business plan is created for opening your own retail outlet for selling furniture, which can be used as an “indicator” of business development or to attract potential investors, lenders and partners.

Selecting equipment and preparing documents for a furniture store

As already mentioned, the cost item for the purchase of equipment for operating a retail outlet provides for the amount of 70 thousand rubles. It includes a display case, shelves, racks, mirrors, small decorative elements and a computer. In the future, it is possible to purchase additional equipment. The list of required papers for opening and subsequent operation of a furniture store includes:

• Individual entrepreneur registration documents.
• Rental agreement for retail space.
• Invoices and certificates for the entire range of products sold.
• Agreements with suppliers.
• Certificate of opening a current account.
• Permission from the fire inspection and Rospotrebnadzor.
• Personnel contracts.

In addition, it is necessary to organize a buyer's corner, where every visitor to a retail outlet can find telephone numbers of services that control the activities of entrepreneurs, view information about the store, or leave their opinion on the work of the staff. The procedure for registering a business and completing all documents is not particularly difficult, due to the fact that for this type of activity you do not need to obtain special permits and licenses.

Selecting a tax regime

At the initial stage of business development, it is planned to work on UTII, but it is possible that after the introduction of cash registers for payers of this tax (from July 1, 2018), this issue will be reconsidered. In this case, it is more profitable to pay the simplified tax system - 15% of the difference between the gross income and costs of the company for the reporting period.

From this article you will learn where to start a furniture business and other interesting points about this activity. With proper business organization, even a person without specialized skills can achieve success!

There are two areas of activity - assembling furniture from ready-made components, which requires virtually no investment, and creating your own workshop for the production of components and assembled furniture. The latter will not require investment when you have carpentry skills and space.

Furniture assembly as a business

All you need to get started is a computer with a printer, hand drill and small hand tools (screwdrivers, hammer, etc.). It is important to know the assembly process itself.

It is possible to assemble the furniture that we see in stores and showrooms on your own, the main thing is to understand what and how to do.

In order for the woodworking industry to be waste-free, it is opened for solid fuel boilers.

For entrepreneurs, one of the pleasant aspects of a business is opening it without global investments. – from 60%.

It is possible to organize it in such a way as to do without investing money. Clients will invest them.

Example

Let's look at this expensive kitchen.

Made from modern materials. Cost without household appliances (hood, oven) RUB 48,000. When the kitchen hits the store, the price will increase by 15,000 rubles. Total - 63,000 thousand. The facade is made of framed MDF. Has a built-in household appliances, roof rails, deep drawers, long arms. The box is made from German laminated chipboard. The fittings are also from the German company Hettich.

Let's see how to independently make such a custom-made kitchen without equipment or machines, without investing your own money.

Imagine that they gave it to you disassembled. Assembly will take 5-7 days. The cost of furniture is 40–50%. To see the assembly procedure, there are videos on this topic on the Internet.

Assembly to order

The main thing is search necessary materials, accessories, fasteners. It is necessary to make documentation with the dimensions of blanks, fittings, and a list of components. With this, you go to specialized stores or warehouses, where they will cut it to size.

Facades, fittings, countertops and components are made in factories. Now there are representative offices of these factories in all cities. Buy everything there. Materials that are not on display can be ordered. Glass is cut to size in glass workshops.

As a result, we get a regular construction kit, all that remains is to assemble it and install the fittings.

Getting started without investment

Custom furniture makers do not produce furniture at their own expense. An advance payment for the cost of materials is required.

Here it is. The client makes an advance payment for expenses. Furniture makers often don't have a car. They go shopping by public transport, place an order, and then rent a car and bring the materials to the workshop.

They do the assembly. Then they disassemble, hire a car and make delivery furniture designer to the client. This is done by 2-3 people. The furniture is assembled and the final payment is received. The client remains satisfied.

You can really start a business with minimal investment, and then develop it into an assembly shop with its own professional equipment.

Self-made furniture

The first step in such an activity is to find a premises. If you are starting with a minimum of funds and are ready to work with wood yourself, then a garage will do. But for a serious event you will need a full-fledged workshop with the necessary machines and equipment.

The next step is purchasing equipment. The minimum set of tools required for manual labor will be inexpensive - up to 20 thousand rubles. It is possible to purchase a used version, which will be cheaper. Having a sawing machine will reduce time and cost finished products. A set of necessary machines for the work of one to three people with wide functionality - 100-500 thousand rubles, which will allow you to work with the creation of furniture and produce various other wooden products and blanks. This will provide additional income.

The only thing left to do is to purchase materials and find clients. The initial purchase of materials, as in the case of furniture assembly, occurs after receiving advance payment for orders. Availability own production, official registration as an entrepreneur increases the chances of finding interested clients.

What does a furniture entrepreneur need?

When developing furniture, it is necessary to have not only the appropriate equipment, a customer base, work space, established supply channels, but also the ability to demonstrate finished products. Nowadays it is not necessary to demonstrate many models in showrooms and stores - modern computer technology allow you to create any furniture in three-dimensional mode, and specialized programs simplify necessary calculations materials, fasteners, as well as provide fast production on computerized machines.

The main thing that is needed in the field of furniture manufacturing is the presence of a specialist, designer, capable of working with such programs, or personal skills. Proper presentation of the material will ensure successful activities.

At the moment, all areas of small business are developing very actively. Businesses related to furniture production are considered especially productive and profitable. In order to be aware of all the intricacies of this production, you do not need to undergo special training. To successfully conduct business, you must have basic knowledge, concepts and some experience in this area. Luck and patience are not the last components of your success in this business.

Furniture business today

Not only mass production, but also piece manufacturing of furniture today has become a simple matter, accessible to everyone. Assembly processes are sometimes called construction for adults. If you have basic understanding of what and how to do, then collect modern furniture, which is sold in expensive stores, will not be difficult for you.

To be fair, it is worth noting the fact that the furniture market in Russia today faces great competition. About three thousand large medium-sized enterprises are actively fighting for their potential clients. Is there even the slightest chance for small businesses to occupy their niche in this market segment? In this article we will try to address issues related to this topic.

If the company is not very large, it should pay great attention to the development of its production base, otherwise it may lose its competitiveness and go bankrupt.

In big cities, people are picky and very demanding about the quality of furniture. They are not satisfied with the product low quality. Consumers are increasingly making complaints about poorly made furniture. He looks not only at appearance goods, but is also interested in how long the furniture will last.

It is very difficult for small manufacturers to compete with large firms, which have much more opportunities to produce products of better quality and in a larger range.

Many experts are inclined to think that the share of small and medium-sized enterprises in the furniture business will increase every year. This trend is quite understandable and predictable. In a few years, the share of small enterprises is expected to increase to 75–80%.

One of the most promising areas is the production of kitchen and office furniture. There is a real excitement in this industry. Over the past 10 years, profits in this sector have increased by 20% every year. Small businesses are increasingly turning their attention to built-in furniture - it is a top seller. Inexpensive, quality furniture, which costs almost half as much as a similar one made abroad, is in great demand among the population of our country.

It is worth knowing that investors are happy to invest their money in this type of business, because they know that with a successful investment they can count on 40% profit.

For small and medium-sized furniture businesses, the main task is to occupy a specific niche. This means producing a specialized product. Increasingly, companies are appearing on the market that produce unusual furniture made of glass, plastic, rare wood.

Don't forget that in lately It has become very fashionable to make custom-made furniture that will have non-standard shapes, colors and designs. Manufacturers of wicker furniture have virtually no competition. Their goods are sold out with pleasure.

Instructions for those who decided to open a pawnshop, but do not know how best to do it:

Furniture business from scratch: we purchase equipment

You can organize the production of furniture various types and purpose. This could be a business producing built-in furniture, cabinet furniture, upholstered furniture, kitchen furniture, office furniture, garden furniture and specialized furniture.

Selecting premises and purchasing necessary equipment for furniture production - this is one of the most important components of the entire process. At the beginning of your working life, an inexpensive tool will be enough for you. An approximate list of what you cannot do without:

• electric drill;
• screwdrivers;
• jigsaw;
• grinding machine;
• hand router;
• perforator;
• industrial hair dryer;
• tools for manual carpentry;
• miter box;
• clamps.

After production switches to the new one, high level, you can take care of buying a higher quality and more expensive tool. The cost of purchasing a tool can range from 40 thousand rubles and more. Professional machines They are expensive, and they need to be purchased only when sales volumes and the number of orders reach an economically justified level.

How to promote a furniture business?

The main role in implementation belongs to retail trade. You can negotiate the sale of your products in large shopping centers and shops. Large manufacturers create their own branded showrooms in which they sell goods of their own production.

Retail outlets must have large area so that the furniture is placed freely and is clearly visible. In small towns, furniture sells well in markets. To sell specialized furniture, you need to send out booklets and leaflets to company managers.

Selling furniture online is currently popular. The only disadvantage of promoting a product in this way is the buyer’s inaccurate understanding of the product.

Profitability of this type of business

To open store medium scale you will need from 2.5 to 3 million rubles. The main amount will go towards renting premises, purchasing goods and wages to the staff. The business will pay off in 1.5 - 2 years with a markup on the goods of 20 - 40% of the cost.

Budget and profitability of a furniture workshop:

• premises rental – 60-70,000 rubles per month;
• purchase of equipment, arrangement of production – 1,000,000 -1,300,000 rubles;
• purchase of necessary raw materials and supplies – 250,000 rubles;
• wages for workers - 100,000 -120,000 rubles per month;
• expenses for other needs - 30,000 - 40,000 rubles.

A furniture workshop can pay for itself in 2 – 2.5 years. Profit per month will be about 80,000 rubles.

Furniture factory– ideal profitability is 10 – 25%.

• premises rental – 2.5%,
• staff salaries - 8 - 10%,
• purchase of materials – 70%,
• utilities and equipment maintenance – 3.5%,
• transport – 2%,
• advertising – 2%.

This is a calculation for a factory that specializes in the production of cabinet office furniture made from chipboard. In this case, the sales volume must be at least 10,000 products per month.

The furniture manufacturing business has always been and remains promising. People have changed and will continue to change furniture according to the degree of wear and tear. Manufacturers will never be left without work. And you can safely plunge into production process. The main thing that needs to be done is to plan everything exactly and organize it correctly.

The furniture market in Russia is vast; new enterprises survive if they find a free niche in a particular region. It is important to note that competition is lower in the low and medium price categories. Sales volume depends on the size of the locality. Experts believe that it is profitable to produce furniture in locality with 500-800 thousand inhabitants. It helps to reduce costs, keep demand at the desired level and reduce the influence of competition.

Experts' forecasts are encouraging - small and medium-sized furniture businesses will reach 75% in the coming years. The most rational ones are small workshops that produce economy and middle class furniture of one type to order.

The advantages of the workshop include:

• small initial investments (900-1,300 thousand rubles)
• no need for large areas
• production process flexibility
• ease of changing the assortment
• the opportunity to become a monopolist in a separate niche

Manufacturing to order avoids the negative impact of competition. The low cost of finished products speeds up sales, which makes it possible to quickly return the initial investment.

But when choosing, you must also take into account the disadvantages. If the furniture is made by hand, it is required creativity and large temporary ones. A small assortment can quickly saturate the market. But the workshop good option For initial stage. How to promote a furniture business in the future depends on the circumstances. You can often change the range or expand production.

There is no need to buy premises for a workshop. The location (entrance), temperature (18°C) and humidity level (up to 70%) are important. This means that a ventilation and heating system is needed. Under unfavorable conditions, both raw materials and finished products can be damaged. The area should be enough for production, warehouses and administration premises.

Equipment for the workshop is purchased semi-automatic:

• cutting machine (manual feed) with cross and longitudinal cuts
• drilling machine for drilling open and blind holes
• grinding machine
• edge banding machine

When making custom-made furniture, small tools are also needed: cutting devices, hammer drills, screwdrivers, drills, drill bits, knives, etc.

Reaches 25%, average term payback period is 2-2.5 years.

Features of retail outlets selling furniture

Furniture store can be of different sizes:

• from 300 m2, with narrow specialization (wide range of one product group)
• from 1,000 m2, hypermarket with a wide selection of goods from different groups, warehouses and parking lots
• salon in the city center with luxury goods for wealthy buyers
• warehouse store of finished furniture from the manufacturer

The premises for the hypermarket are selected in a residential area or outside the city in order to reduce the cost. A hypermarket should have a wide range of goods at different prices (from economy to luxury). Operational efficiency is enhanced by additional services.

The salon is small (from 30 m2), as customers place orders from the catalogue. The room should have space for employees (tables, chairs, computer equipment) and a place for visitors, equipped with upholstered furniture.

Furniture in the warehouse is sold at affordable price and immediately. allows an additional offer to order certain types of goods according to an individual design.

The amount of initial investment directly depends on the type of store. You can make your choice only after a thorough analysis of the market in a particular region. It is important to offer customers something that is not available in sufficient quantities.

The advantages of the store include:

• stable demand for goods
• possibility of opening in almost any city
• opportunity to increase sales by launching an online store

But competition is high, since such stores already exist in any locality. Initial costs are high regardless of the type of outlet (can reach 2.5-3 million rubles), since a lot of funds are required to purchase goods. If the choice of assortment is unsuccessful, there is a possibility that the purchased product will be difficult to sell. In the best scenario and a 20-40% markup, the initial investment will pay off in 2 years.

Furniture factory: advantages and disadvantages

Under your own brand, you need from 30 million rubles. This option is a furniture workshop expanded several times. When equipping production with modern equipment, it is possible to achieve a profitability of 15-25% by supplying furniture throughout the region and country.

The advantages include:

• neutralization of competition through full cycle production and wide range
• purchase of large volumes of raw materials at a reduced cost
• lower cost of finished products (compared to a workshop)
• consistency of wholesale sales with our own dealer network and well-developed marketing

Disadvantages of the factory:

• the need for large initial investments
• difficulties in choosing premises (large areas are required)
• high costs for the purchase of modern equipment
• difficulties with (requires special education and high qualifications)
• high costs for brand development and advertising due to competition

A furniture factory is worth opening if you have large investments and are willing to wait a long time for returns.

Criteria for choosing between a workshop, a store or a factory

When looking for an answer to the question of what is better, production or trade, it is important to take into account financial capabilities and personal qualities. If you have skills in plumbing It's better to start from the workshop. If you are confident that you can manage production, you skip the workshop stage if you have money. For a person who has the ability to trade, the best option would be a store.

All options have advantages and disadvantages; profitability depends on a number of factors that do not always depend on the entrepreneur. Great value has the quality of the finished product and economic conditions in the region and country.

You can make money without having a lot of money for initial investment in small room. The only condition is the availability of a raw material supplier offering cutting services. This allows you to avoid purchasing expensive equipment. When purchasing a semi-finished product, components and inexpensive tools for assembly are required. In such a situation, success depends only on the planning of the model and the quality of manual assembly. If the product meets customer needs, production can be expanded.

Even in a large factory it is impossible to produce all types of furniture. It is important to determine who the product is intended for. These may not be households. In the city there are children's and public organizations, requiring specific products. Every institution needs special style. In addition, furniture is made not only from wood. In warehouses, banks and medical centers, chemical and food industry metal furniture required. This is a good option if such products are not produced in a particular region.

When opening a store, you should not start with large area and a wide range. It is advisable to walk around the already operating stores in the city and determine what they offer. There is always a type of product that does not exist. It becomes the basis for forming the assortment of a specialized store. The advantage of this approach is the opportunity to become a monopolist in a small niche.

Purchasing equipment when starting a furniture business from scratch

Furniture can be kitchen, built-in, cabinet, upholstered, garden, specialized, for offices or children's and medical institutions. Equipment is purchased after selecting the type of product. A factory requires bulky machines and tools; in trade, a minimum amount of furniture for staff and customers is sufficient.

If a workshop is opening and you do not plan to cut the material yourself, then buy hand tool: drills, screwdrivers, grinding machines, milling cutters, hair dryer, hammer drill, etc. The machines are expensive, you can buy them later (if desired), when a customer base is formed and the level of sales increases.

For a factory, equipment is selected depending on what is planned to be produced. For example, when making cabinet furniture, there is no need for upholstery tools and compressors. Please note that equipment designed for processing is not suitable for working with natural wood. particle boards. In the first case, sawing, grinding, milling, and decorating machines are required. The slabs are cut using molding machines; equipment for drilling and edge processing is required.

In a furniture store, it is better to focus on compliance sanitary standards and room decoration. A professional designer is involved, especially if the outlet is for rich people. Expensive repairs and original exhibition are needed. It is advisable to organize a place for customers to relax with the opportunity to drink coffee, tea, and buy water. This does not require large expenses, but the level of service increases. In a warehouse store, the interior is simple, the main focus is on the distribution of products across halls and sections.

Ways to promote a furniture business

The number of users of online stores, including furniture stores, is growing. Both manufacturers and traders have websites. It is important to attract a specialist who can optimize the resource and organize promotion in a specific region. If the site is constantly developed and updated, offline and online traffic increases quickly. If a factory opens, the brand quickly becomes popular and consumers begin to recognize the company.

In third place is the organization of exhibitions with preliminary distribution of business cards or leaflets, in fourth place are groups in social networks. When writing texts, attention is focused on what interests the target audience:

• For buyers of economy class furniture, the opportunity to obtain a loan and receive discounts, bonuses, gifts, delivery and assembly costs is important
• people with average incomes pay more attention to the popularity of the manufacturer and the environmental friendliness of the product
• in advertising for expensive furniture, it is important to emphasize exclusivity: expensive wood, popular brand, custom fittings (do not mention strength and durability)

The production and sale of furniture are relatively profitable areas of business. Organization requires careful selection of assortment in order to reduce negative influence competition.

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