Bath business - the main organizational issues. How to open a bathhouse from scratch - Step by step business plan

The popularity of baths is growing among residents of large cities every year.

Opening such an institution is a very profitable investment. It's easy to explain. AT recent times people began to pay more attention to their health. Baths and saunas have a very beneficial effect on general state organism. If you visit them regularly, you can cure colds, diseases of the heart and the musculoskeletal system, and strengthen the immune system. Also, the bath is an ideal place to just relax, relieve stress and relax. People who are fond of sports visit the bathhouse after physical activity to restore health. You don't need big financial investments. This type of business is quite affordable for start-up private entrepreneurs.

Before you start taking action, you need to draw up a business plan for the bath. Particular attention should be paid to the little things. A well-designed business plan is already half the battle.

Consider step by step instructions opening of the Russian bath.

Choice of legal form

You can open saunas and baths as an LLC (limited liability company) and an individual entrepreneur ( individual entrepreneur). First, you will need to decide which legal form to prefer.

If the sauna will work as an individual entrepreneur, then the following documents are submitted to the tax office:

  • paid receipt of state duty (800 rubles);
  • application, in the form P21001, about state registration IP. It must be certified by a notary;
  • if accounting will be kept according to the simplified taxation system, then it is necessary to write an application for the transition to the simplified tax system in the form No. 26.2-1;
  • a copy of all pages of the applicant's internal passport.

Consideration of a set of documents for opening an IP will take a week. If it was not possible to pick up the documents on time, the tax office will send them by mail.

With a positive decision to open an IP, the entrepreneur is issued:

  • OGRNIP;
  • extract from USRIP ( single register IP);
  • notification of registration of an individual with the tax office;
  • notification of registration in the territorial PFS of an individual (Pension Fund);
  • from Rosstat a certificate of issuance of statistics codes.

After registering as an individual entrepreneur, it is necessary to make a seal (from 500 rubles) and open a bank account (from 1000 rubles).

If the bath will work as an LLC, then you will need:

  • application form 11001 for the registration of an LLC;
  • charter of LLC;
  • if there is only one founder, then the decision to establish an LLC. If there are several founders, then a protocol on the creation of a legal entity is provided;
  • paid receipt of the state duty (4 thousand rubles);
  • notarized photocopies of passports of all founders;
  • if accounting will be kept according to the simplified taxation system, then it is necessary to write an application for the transition to the simplified tax system in the form No. 26.2-1.

The term for consideration of the application by the tax authority is one week.

In case of a positive response to the application, the tax inspectorate issues:

  • LLC registration certificate;
  • registered charter of LLC;
  • certificate in the form 1-3-Accounting for tax registration;
  • extract from the Unified State Register of Legal Entities;
  • notification of registration with the Pension Fund of Russia (PF);
  • certificate of registration in TFOMS;
  • certificate of issuance of statistics codes from Rosstat.

It will take a few more days to register with the FIU, the FSS and Rosstat. It will take two days to make the seal of the organization. Opening a bank account takes an average of three days. Authorized capital an LLC must have at least 10 thousand rubles.

After registration legal form activities, in order to, you will need to prepare the following set of documents:

  • write an application addressed to the head of the district council;
  • collect all constituent documents and make copies of them;
  • make a photocopy of the tax registration certificate;
  • a copy of the letter from the State Statistics Committee;
  • a copy of the KKM registration card;
  • a lease agreement for premises or a certificate of ownership of the premises;
  • conclusion from the State Sanitary and Epidemiological Supervision;
  • conclusion from the fire supervision;
  • copies of contracts for the provision of municipal services of the city (energy supply, garbage disposal, cleaning of the territory, water supply and heating);
  • BTI passport;
  • passport-permission to install outdoor advertising.

Regardless of the chosen legal form of business organization, the OKVED code will be 93.04 "Physical and recreational activities." The OKUE number will be 019100. The requirements put forward by the fire inspection for saunas can be found in SNiP 31-05-2993 p.6.3.9. Requirements sanitary norms regulates SanPiN 2.1.2.

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Room for a Russian bath

The ideal option for opening a sauna would be to build a building from scratch. Redevelopment of an old building and fitting it to everything necessary requirements for a bath can cause a lot of questions and problems. You can start your business with a small bath, an area of ​​​​about 100 square meters. m. It will have a swimming pool (area 5 sq. m.) and a steam room (15 sq. m.).

The sauna room is divided into two sectors: one common steam room and rooms. The regular rooms have a shower, a toilet and a barrel. The deluxe rooms have a private pool, dressing room, relaxation room, steam room and common room. Standard steam rooms are equipped with a wood-burning stone stove, while deluxe steam rooms are equipped with infrared electric saunas.

Considering ready business-plan, it will be seen that the largest items of expenditure will fall on the construction of a building for a bath and the cost of equipping it. Equipment costs are divided into two types. The first category is one-time expenses. These include: the purchase of furniture, stoves, decor and equipment for the pool. The second category of expenses is the cost of consumables for the bath. These include: various brooms, steamers, disposable slippers, mittens, towels, hats and scoops. The cost of equipping the sauna will average 600 thousand rubles. The construction of a brick bath will cost approximately 1,500,000 rubles. A bath from a bar will cost three times cheaper. More exact amounts that will be needed for the construction of a bathhouse depend on many factors. Only the contractor of the project will be able to announce the final amount.

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Sauna staff

As a rule, a ready-made internal work schedule in a bathhouse is a day after two or a day after three. 6 people will need to be hired for a shift. With a schedule in two days, the working team will consist of 12 people. It will include: an administrator, a cleaner, 2 handymen, a security guard, a massage therapist. The number of staff employed will depend on the schedule of the bath, its size and the demand for the services it provides.

Monthly spending plan wages for staff:

  • administrator - 30 thousand rubles;
  • handyman (2 people) - 20 thousand rubles;
  • security guard - 25 thousand rubles;
  • cleaner - 15 thousand rubles;
  • massage therapist - 25 thousand rubles;
  • legal and accounting services by a remote accountant - 10 thousand rubles.

Total: 125 thousand rubles.

Dear visitors, below is an example of a bathhouse business plan with economic calculations. The document was compiled by economists with experience and can be used as an example to draw up your project plan for submission to government agencies for subsidies (if there are no other requirements for the structure), to a bank for a loan or for an investor.

The document contains a calculation that can also be used to calculate your project by changing only the data on revenue and investment in it. All calculations will change automatically.

Summary

The goal is to open from scratch a public bath "Oasis" in the city of Perm. The institution will be intended both for family holidays on separate days, and for separate pastime. The bath will be focused on citizens with an average income. This class is the most actively using services of this type.

Depending on the days of the week, it will have its own program. The presence of two steam rooms: Russian and Turkish, will allow each client to choose the desired one, depending on preferences. The presence of a small pool will have even more relaxation. The children's area on the street will provide an opportunity to have a great rest not only for adults, but also for children.

Initiator of the project

The work of opening a bathhouse will be carried out by a person who previously worked in this area, but who previously did not have experience in opening his own company. After studying the business "from the inside", it becomes clear that this species recreation is in high demand, and the absence of such establishments in the area in which it is planned to operate, excludes the presence of strong competition.

Investment costs

Investment costs will amount to 4,233 rubles. The investment costs include:

  • Registration of LLC - 10 thousand rubles,
  • Obtaining permits - 50 thousand rubles.
  • Acquisition of a land plot and registration of its ownership - 750 thousand rubles,
  • Construction of a bath - 1,000 thousand rubles,
  • Repair and preparation for activities, including the purchase and commissioning of specialized fire fighting and other equipment, the purchase, assembly and installation of furniture and interior items - 1,500 thousand rubles,
  • The device of the pool - 1,000 thousand rubles.

The bath is located on a separate land plot with access roads and has a separate entrance.

In addition to investment expenses, an additional 901 thousand rubles will need to be invested before reaching break-even operation,

Project financing

The project will be financed partly at its own expense, and partly at the expense of the project initiator. The organizer of the project plans to invest 2,033.7 thousand from his own funds, of which 1,132.7 thousand rubles. will go to capital investments, and 901 thousand rubles. will go to support the operation of the business until it reaches a payback. The remaining 3,100 thousand is taken on credit at 15% per annum, the collateral for the loan will initially be the apartment and the cottage of the entrepreneur, after the bath is put into operation, the premises and land plot baths, and the property of the project initiator will be withdrawn from the pledge.

Payback periods

The calculation is made for 10 years. Inflation is taken as 10%. After the calculation, the following performance indicators were obtained:

  • The calculation period is 10 years.
  • Inflation - 10%.
  • The simple payback period is 4.33 years.
  • The discounted payback period is 5.25 years.
  • NPV - 4,018.35 thousand rubles.

Suppliers and contractors

Construction, repair work, finishing, communications will be carried out by the contractor, which will provide a discount due to the amount of work. A work schedule will be drawn up, taking into account production breaks. Thanks to the work carried out by one contractor, all preparations for the opening will be completed as soon as possible.

Sauna equipment and furniture will be purchased from suppliers with whom the organizer has previously worked. They not only sell equipment, but also maintain it, and the furniture offered by these suppliers is made specifically for baths, which allows it to long time remain as good as new under fairly severe operating conditions.

Services

The main purpose of the establishment is rest in the steam rooms: Russian and Turkish. cabin will be installed infrared sauna. This diversity is due different flavors clients: someone wants something hotter, someone is interested in improving the body, someone wants to relax in a calm atmosphere. After warming up the body, it is possible to cheer up and dive into a small cool pool equipped with lighting.

The common recreation area includes a large table and a kitchenette, which allows you to bring your own products, cook them and offer them to guests. Here there is plasma tv with satellite TV and karaoke equipment.

The presence of a children's area on the street will make the rest interesting for children.

lovers fresh air like barbecue, gazebos and swings in the local area.

The reception sells food and alcoholic beverages, but you can bring food with you to the establishment. And although a healthy rest is welcome in the bathhouse, drinking alcoholic beverages is allowed, and alcohol is also on sale.

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Investment plan

room

A piece of land has been purchased for the construction of a bathhouse. A draft of the bath room has been prepared, which you can see below:

The room consists of the following rooms:

  • vestibule - 3.36 sq.m.
  • corridor - 12.40 sq.m.
  • kitchen-living room - 38.73 sq.m.
  • recreation area - 10.46 sq.m.
  • Russian steam room - 6.25 sq.m.
  • Turkish steam room - 5.25 sq.m.
  • washing area - 5.25 sq.m.
  • bathroom - 5.04 sq.m.
  • furnace - 9.60 sq.m.
  • bedroom - 20.76 sq.m.

Investment work plan

After the construction of the bathhouse itself, the following work will be carried out in it:

  • arrangement of electrical works, heating of water supply and discharge,
  • finishing works - the room was insulated, windows were installed, floors and walls were installed, doors were installed,
  • installation of heating equipment from leading manufacturers,
  • pool construction works
  • arrangement of furniture and kitchen set.

The work schedule is shown in the diagram below:

Thus everything preparatory work for the construction, decoration and commissioning of baths are made in 12 months.

Investment amount

The cost expression of expenses is presented in the table (thousand rubles):

Expenses will be paid both at the expense of the project initiator and at the expense of credit funds.

Marketing plan

The bath will be located in a residential area, so it was decided to take care of informing the population about it in advance. Before the opening of the bathhouse, an advertisement about the opening will be launched on the radio. For a constant reminder of yourself, Vkontakte and Odnoklassniki groups will be created, a website with photos of the interior and exterior, description of services, contacts and services provided will be made to describe services. In addition, a sign will be put up by the end of the work.

In addition, in order to attract customers to initial stage it was decided to provide discounts to customers who visit the institution more than once, discounts are valid from the second visit. For this purpose, made plastic cards a regular customer, the discount upon presentation is cumulative from 3 to 10 percent. There is no discount for the first visit, the card is only issued to the client. Then, with each visit, the discount grows by 1% for every thousand rubles. The discount card is nominal, upon its receipt, a questionnaire is filled out.

Additionally, colored cardboard business cards with information about the institution were made. They are distributed to large offices, shops. They are also at the reception of the bath.

An analytical comparison was made with the main competitors in the segment:

Alpine
baths
Zharov and Steam Nagorny Oasis
location not center not center not center not center
room wooden wooden wooden wooden
the presence of steam rooms Russian
Turkish
Finnish
Russian Russian Russian
Turkish
swimming pool available missing missing available
adjacent territory available available missing available
maximum number of visitors 12 20 6 15
visit price 1 000 rub./hour 1 400 rub./hour 550 rubles/hour 1 200 rubles/hour

Availability good repair, swimming pool and well-groomed surrounding area will allow our bathhouse to set high prices for visiting customers. The pricing policy at the initial stage will attract additional customers, and the availability of services that are not provided in other establishments will also contribute to the growth of attendance. With the help of these techniques, a location not in the very center of the city will be blocked.

The presence of a children's area will make the bathhouse more attractive for families. The distribution by day makes it possible to relax in the very team that you want.

There are a lot of similar establishments in Perm. Basically, these are saunas that have several separate rooms and are intended for companies to relax, which makes it impossible for one or more people to visit the establishments, such a vacation will cost them very much. The price level in saunas and baths starts from 100 rubles per person for an hourly stay and rises to 400 rubles per person. Thus, our bathhouse has fairly affordable prices and is located closer to the lower limit of payment per person.

Production plan

The bath will include the following rooms:

  1. 2 terraces - 11.18 and 6.68 sq.m.
  2. vestibule - 3.36 sq.m.
  3. corridor - 12.40 sq.m.
  4. kitchen-living room - 38.73 sq.m.
  5. recreation area - 10.46 sq.m.
  6. Russian steam room - 6.25 sq.m.
  7. Turkish steam room - 5.25 sq.m.
  8. washing area - 5.25 sq.m.
  9. pool area - 20.76 sq.m.
  10. bathroom - 5.04 sq.m.
  11. furnace - 9.60 sq.m.
  12. bedroom - 20.76 sq.m.

The cost of visiting depends on the day of the week and time of visit:

day of the week visiting time
morning day evening night
Monday 500,00 500,00 800,00 1 000,00
Tuesday 500,00 500,00 800,00 1 000,00
Wednesday 500,00 500,00 800,00 1 000,00
Thursday 500,00 800,00 1 000,00 1 200,00
Friday 500,00 800,00 1 200,00 1 500,00
Saturday 500,00 800,00 1 200,00 1 500,00
Sunday 500,00 1 000,00 1 000,00 1 200,00

Due to the fact that the main flow of visitors falls on the days from Thursday to Sunday, higher prices are set on these days. The rest of the time the prices are much lower. The planned average price of visiting the institution will be 1,200 rubles per hour. Based on this figure, revenue was planned. The table below shows the planned occupancy of the premises by day of the week:

Day average % load
Monday 12,50%
Tuesday 16,67%
Wednesday 16,67%
Thursday 16,67%
Friday 41,67%
Saturday 41,67%
Sunday 33,33%
TOTAL 25,60%

Prices are per hour in the bath. In addition, there is a system of discounts, which was mentioned above.

In addition to the variability of business load by day of the week, there are quite serious seasonality factors in business, which are presented below:

So, we observe a surge in attendance in January and April-May, while a rather serious decline is observed in the summer months, when people go on vacation and to their summer cottages.

The reception sells related products, as well as food and drinks, including alcohol. The structure of revenue from renting a bathhouse and selling goods is as follows:

SWOT analysis

In order to adequately assess the opportunities in the field of activity, an analysis of the institution was carried out.

Strengths:

  • Variety of services provided.
  • Variety of couples.
  • Acceptable prices.
  • Focus on middle class(most numerous).
  • Special additional area for children.

Weak sides:

  • The presence of competition.
  • Large initial costs.
  • The presence of a credit burden, which sharply reduces the opportunities for re-profiling the business in case of failure.

Capabilities:

  • Increase in the number of clients.
  • Opening an additional business after the full repayment of the loan.

Difficulties:

  • There may be similar establishments in the area.
  • The bank may fail to provide credit.
  • Greater demands from customers due to the large number of offers in the segment.

organizational plan

Organizational form

The activity will be conducted from the Limited Liability Company. In this case, the organizer will be the sole founder and director. Taxes will be paid according to the simplified taxation system - 15% of the base income - expenses.

Employees

To carry out activities, you need: a director, administrators, cleaners. The number of employees and their wages will look like this:

The work schedule of the staff is two days later. There is one administrator and one cleaning lady on shift. The administrator answers calls, talks about the bath, negotiates with clients. Upon arrival, customers give them all the necessary information, towels, slippers, etc., show the room. The cleaning lady cleans up after the departure of clients from the bathhouse, takes care of the surrounding area.

The organization has strict vertical subordination, the subordination structure is presented below:

Financial plan

The following macroeconomic indicators are assumed for the calculations:

  • Inflation - 11%,
  • Income tax - 15%,
  • personal income tax - 13%,
  • Social contributions - 34.2%,
  • VAT - 0%,
  • discount rate (WACC) - 15%.

Project financing

The total investment in the project will amount to 5,133.7 thousand rubles. of which 2,033.7 thousand are planned to be invested by the project initiator himself. RUB 1,132.7 thousand from the initiator's investments will go to capital investments (organization of a legal entity, acquisition of a land plot, furniture and equipment, advertising). The remaining part is 3,100 thousand rubles. will be spent as a bank loan, which will be received at 15% per annum, the collateral for it will be the property of the project initiator. After the construction and commissioning of the bathhouse, the pledge will be re-registered for the bathhouse and the land plot located under it.

Project costs

Expenses will be paid monthly: wages of employees, tax payments, utility bills, purchase of products, marketing activities, entertainment expenses, other expenses.

These indicators are interesting and are stimulating for starting a business. The organizer has a great chance of obtaining a loan, as the business pays off quickly enough, and the collateral guarantees the bank the return of the loan amount.

In addition, the estimated payback rates are of interest not only to the bank, but also to private investors, who are most likely to be interested in participating in the project.

Risk Analysis

The calculations made by the bath business plan prove that this business is quite profitable. But it is also worth considering situations that may adversely affect the opening or development of activities:

  1. Problems in getting a loan. The organizer has no experience in starting a business, so he will not be a very reliable client for banks. But there is a project with calculations, as well as property that is issued as a pledge. In this connection, this option is unlikely.
  2. The appearance of such an institution in the area. This will lead to a partial churn of customers. Although our bathhouse has competitive prices compared to most similar establishments. There is also a system of discounts, which makes the institution attractive. At the same time, the bathhouse has numerous services for family holidays and for company holidays. Therefore, it will be difficult for a newly-minted competitor to retain lost customers.
  3. Decrease in incomes of the population, which will lead to a decrease Money that can be spent on rest and leisure. However, the prices in the bathhouse are low, and the rest can be quite varied. In this regard, a significant decrease in the flow of customers is not expected.

conclusions

Bathhouse business plan calculations show interesting business performance indicators and timely repayment of loans. In this regard, this project will be of interest to both credit institutions and private investors.


Alexander Kaptsov

Reading time: 14 minutes

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Is it difficult today to open a bathhouse, a sauna for business from scratch? Experienced entrepreneurs will say that this is more troublesome than difficult. It will be much more difficult to keep the business afloat, since there are plenty of competitors in this area. However, the advantage of the new bath complex may be: the variety of services offered, their high quality, professional service. True, for this, the entrepreneur will have to study all the subtleties of this business.

The nuances of the bath business: the pros and cons of opening a bath, sauna

The bath business is quite specific and is distinguished by big list its inherent attractive sides (pluses), as well as time-consuming issues (minuses) that an entrepreneur has to face when opening, operating and maintaining an enterprise.

Of the advantages of opening a bath, sauna, it is worth highlighting:

  1. Potential for business expansion . Opening a bath, a sauna in small room, you can gradually expand to a bath complex with treatment rooms, a hairdresser, a fitness room and so on.
  2. Service popularity . The demand for wellness baths among the population does not fall, despite the fact that many people have a bath or shower installed in their apartments. Nevertheless, people of any age love to take a steam bath in the bathhouse. You may need a hall for meeting friends, celebrating birthdays, corporate events. Today, many people want to relax with benefits for the soul and body.
  3. Recipes for all occasions . Tradition in the bath business is definitely a plus, since the entrepreneur does not need to rack his brains about where to choose a place for a bath, a sauna, how to equip a room, what is needed to meet the needs of customers. Everything has long been described and told. The study of the relevant literature will help to cope with all the questions that arise.
  4. Availability . Even with a modest budget, it is quite possible to open a small bathhouse. Having a good business plan will help proper organization enterprise and make it profitable.

Cons of opening a sauna, baths are as follows:

  1. Troublesome business setup . To legalize a business, you will have to go through a rather troublesome and not very fast process of paperwork. The main thing is to choose the right type future activities and suitable system payment of taxes.
  2. Significant repair and utility costs . because of high humidity space may be needed frequent repairs. There will also be significant costs utilities(water, electricity, etc.).
  3. Possibility of losing customers due to incompetent staff . Savings on specialists can be a significant disadvantage of the enterprise. So, for example, many clients can go to the nearest competitors if they have a professional bath attendant, but you do not. The quality of customer service largely determines whether they will become adherents of your particular bath.
  4. Natural selection . High competition in business means that you need to seriously approach the organization of the enterprise and carefully calculate the first steps so as not to go into the red and not lose your investment.

Location and room for baths, saunas

When choosing the location of the bath, it is not at all necessary to look for a room in the busy city center. Still, this is not a place where they can drop in by chance, going for a walk or shopping for bread. They go to the bathhouse purposefully, and clients are ready to go to the eminent bath attendant even to the other end of the city. That is why opening a bath complex in a densely populated, but slightly remote residential area can also be a good idea.

The optimal "squaring" for the future bath is 100-150 meters . On this area, you can easily place two departments for women and men, locker rooms, a sauna, a small pool, a relaxation room, and technical rooms. In the case when the provision of additional services (massage, cosmetic procedures, haircuts) is planned, treatment rooms may be needed. Such nuances must be immediately taken into account when choosing a room.

What is more profitable, the conversion of an old building into a bath or the construction of a new one? If we take into account that the repair of the former building of the state bath is commensurate with the costs of arranging any other premises, then in many cases it may be more profitable to build a bath from scratch. Thanks to modern technologies and materials to build a bath in our time is not so expensive in terms of time and money.

What documents are needed to open a bathhouse, sauna?

For registration of a bath business, the IP form is quite suitable. But if the entrepreneur plans to hire staff and engage in sales alcoholic beverages, the registration of an LLC is required. Otherwise, you can not count on issuing the necessary licenses. , the entrepreneur needs to contact the tax office (during the period established by law) and submit the appropriate package of documents for registration.

Their list is attached:

  • Confirmation from the SES and the fire inspection on the compliance of the premises with sanitary and fire requirements. permission to operate it.
  • Code of activity of the enterprise in accordance with the OKVED classifier. The physical culture and health direction, which includes the work of a bathhouse, sauna, passes under the code 93.04.
  • Registration in the Pension and Social Funds.
  • The program for sanitary and production control, which is compiled directly for this enterprise and is coordinated with Rospotrebnadzor.
  • An agreement confirming the use of the leased premises or the ownership of it. For an entrepreneur, the option of a lease with an option to purchase can be very interesting.

Of the specialized documents, you will need to provide:

  1. Agreement with a bath and laundry plant for washing and cleaning bath accessories, overalls.
  2. Agreement for Maintenance ventilation system including air conditioners.
  3. Contract for the disposal of waste and fluorescent lamps.
  4. Agreement with the relevant office for periodic holding deratization, disinfection and other similar works.

Requirements and permits for opening a bathhouse, sauna

The main requirements for opening a bathhouse, saunas will be fire-fighting and sanitary-hygienic requirements.

They are quite strict, but they must be followed in order to avoid fines:

  • The area of ​​the room under the bath, sauna can not be less than 70-80 meters.
  • It is forbidden to equip saunas in the basements of houses or in houses where more than 100 people live. The room must have a separate entrance.
  • Wall cladding cannot contain resinous substances, so larch and spruce cannot be used as finishing elements.
  • The stove in the steam room should be placed from the walls at a distance exceeding 0.2 m. Every eight hours, the stove is temporarily turned off.
  • It is also necessary to ensure good air circulation in the steam room and this is within the power of the ventilation system.
  • Installation of fire extinguishing systems, fire extinguishers is obligatory.
  • All washing equipment and furniture should be easily processed with hygienic products for disinfection.

Equipment necessary for organizing a bath, sauna

A significant costly part of the budget for the arrangement of a bath or sauna most often falls on the purchase and installation of equipment. And don't skimp on it! Everything from gaskets and filters to compressors and a steam room stove must be reliable and of high quality. After all, the operation of the bath depends on the operation of the equipment. You will also need furniture and accessories, periodic purchase Supplies, bath accessories.

Equipment name Estimated cost, rub.
Equipment
Furnace for Russian bath 90 000-100 000
Font 2-seater 16 000-20 000
Small pool 750 000-800 000
infrared cabins 90 000-220 000
Saunas 92 000-96 000
Furniture and accessories
shower cabin 20 000-45 000
Shanks (basins) wooden 1,000 for 1 piece
Bath for pouring 10 000
Benches 3,000 for 1 pc.
Shelves for a steam room 7 000-7 500
Tables, cabinets for the rest room 10 000-12 000
Cushioned furniture 20 000-25 000
TV, DVD 25 000-30 000
Table for tennis or billiards 10 000-15 000

Bath service personnel

When selecting personnel for customer service, it is imperative to pay attention to professional qualities personnel. The main character of the Russian bath, of course, is the attendant. The increase in demand for the service largely depends on his ability to work with a broom and clients.

In addition to the bathhouse attendant, the staff list should include:

Job title Responsibilities Salary, rub.
Administrator Receiving calls, monitoring employees working in shifts, familiarizing visitors with the service, etc. 20 000
Security guard It will definitely be needed if alcohol is sold in the bath. In general, you must follow the order. 18 000
Bartender The ability to please customers will help attract new visitors. In the absence of a bar in the bath, the position of the bartender is canceled. 17 000
support worker Useful for preparing firewood, cleaning the street, helping other employees. 12 000
Masseuse) Any additional service will help increase the flow of customers, especially if it is a high-class master. 18 000
Cleaning woman Cleanliness and order are necessary in any institution. 12 000

With a 12-hour working day, one employee can combine several positions. Although in major cities many saunas and baths work around the clock, which means that the staff should be doubled.

How to promote a bathhouse, a sauna from scratch: marketing and business advertising

The standard methods for promoting such establishments are:

  • Distribution of flyers.
  • Posting ads.
  • Advertising in the media and transport.
  • Posting ads on local online forums (on the Internet).

No one has canceled word of mouth either. As practice shows, it works well in order to attract customers.

If create for visitors comfortable conditions, then competitors are unlikely to lure them away.

Monthly costs: business plan for opening a bathhouse, sauna: calculation of costs and profitability

If the business of organizing and operating the bath complex is organized correctly, then its payback will be 2-6 years with a profitability of 20-40%. It all depends on the size of the enterprise and the initial investment. To make the information clearer, consider an approximate business plan for opening a bathhouse.

Initial data:

  • Bath area - 80 m².
  • Staff - 7 people.
  • Six-day work week from 12.00 to 24.00.

Start-up costs:

Monthly costs:

The accelerated rhythm of life in modern megacities and heavy workloads lead people to look for opportunities to maintain their health, relax and get positive emotions. One of the best places, where you can have a good rest, get emotional release and do healing procedures are baths. Therefore, the baths were and remain profitable view businesses, despite the fact that new establishments of this kind are constantly opening in cities and towns, offering a wide range of services.

Which bath is more profitable to open in 2019

In Russia, the Russian bath, Finnish sauna, Turkish hammam and Japanese ofurro are popular today. But the first two types are more common, since the latter, especially Japanese, are relatively recent on the service market.

The most popular are baths with extended functionality - bath complexes, which include a swimming pool, a bar or cafe, a billiard room, massage parlors, etc. AT last years a new trend is gaining momentum - establishments with bedrooms, often located on the attic or on the second floor, combining the functions of a bathhouse and guest house. Baths with an expanded area of ​​terraces are also in demand. But keep in mind that large bath complexes quickly pay off only in megacities. For small town a small bath is more suitable, including a minimum range of services. This is the most profitable option for opening an institution from scratch.

Our business plan is designed to open an institution with minimum investment in 2017.

What documents are required to open a bath

When opening a bathhouse, it is better to register as an individual entrepreneur, and choose taxation for UTII, OKVED code is needed 93.04, since this section includes activities aimed at improving health, physical condition and ensuring comfort, which include Turkish baths and saunas, as well as steam rooms. OKUE number - 019100

After registration, a package of documents is prepared:

  • copies constituent documents;
  • a copy of the tax registration certificate;
  • permissions from SES and State Fire Supervision;
  • passport from BTI;
  • lease agreement for premises or property documents;
  • a copy of the letter from the State Statistics Committee;
  • a copy of the registration card;
  • contracts for garbage collection, water supply, heating, electricity.

Approximately 25,000 rubles will be required for paperwork.

What should be the room for a bath

A room for a bath can either be sought in the non-residential fund, or built. The second option is preferable for two reasons:

  1. it is rather difficult to convert the existing premises to the required dimensions;
  2. during the construction of the bath, the choice of all areas and materials remains with the customer.

A small bath area of ​​​​100 square meters is suitable. m. with a swimming pool (6 sq. m.) and a steam room (12 sq. m.). The bath will also include a common room, a dressing room, a relaxation room, a SPA and massage room, and a terrace.

If the bath is built of brick, it will take about 1,700,000 rubles, but we will focus on more economical option- a room made of timber, which will cost 700,000 rubles. When finishing Special attention It is worth paying attention to the technical and aesthetic characteristics. The walls are sheathed with wood, which must be treated with special substances that protect against overheating and fire. Each owner decorates the rest room according to his taste. But, it is desirable that there are benches, a table and a TV.

After the construction is completed, it will be necessary to connect gas, water, sewerage, electricity, which will require additional funds and time. Summing up all communications can take up to six months, and the cost will be an average of 160,000 rubles.

Equipment and furniture. What do you need and how much will it cost

In recent years, a lot of special equipment for baths has appeared. In order to choose it correctly, you need to take into account not only the prices and the manufacturer, but also the factor that modern bath should be as functional as possible. Professionals advise you to first draw up a plan for all the premises of the bath with equipment that can be located there. For the bath you will need:
  • a stove that has a heater and a tank for heating water;
  • shower cabins:
  • pool equipment;
  • ventilation equipment;
  • lighting;
  • equipment for a massage room.


In addition, lockers for clothes, tables, benches, a TV will be needed. It is also necessary to purchase brooms, mittens, slippers, bathrobes. They can be rented or sold, thereby increasing income.

Furniture, equipment and bath accessories will require 700,000 rubles /

Bath business plan: recruitment

It has a big plus in terms of recruitment, since it does not require so many specialists, and, consequently, the cost of wages will not be high. Another thing is that with low wages, staff turnover is possible. To keep employees, you can introduce incentive payments, small but regular.

To work in the bath you need:

  • Administrator - 20,000 rubles;
  • Accountant - 15,000 rubles;
  • Cleaning lady - 10,000 rubles;
  • Masseur - 15,000 rubles;
  • Bath attendant - 15,000 rubles;
  • Approximately 75,000 rubles will be spent on payment per month.

You can save if the functions of the administrator and accountant are taken over by the owner of the bathhouse or members of his family. Then only 40,000 rubles will go to wages.

Bath business: how much can you earn

How much does it cost to open a bathhouse in 2017? Let's try to calculate how much money it will take to open a bathhouse from scratch:

That is, to start the bath you need 1,675,000 rubles.


The payback of a business depends on a number of factors, including the range of services that your establishment will provide. Services can include pre-booking, masseur and attendant services, rental and sale of bath accessories. Prices for customers should not be too high, but you should not make them low either. On average, the price can be 200 rubles per hour per person, or when renting the entire complex, 1000-1500 rubles. On weekends, the workload should be - 80%, on ordinary days -25%. If the bath will work for 12 hours, then the monthly profit will be up to 86,000 rubles. The project should pay off within 1.5-2 years. After that, it will be possible to think about expanding the business.

Download a ready-made bath business plan

Good day! Today I am writing another one for my business portal.

I was asked to write this business plan by one of the subscribers of the VK group “ Business secrets for a beginner ”.

And so, next business plan for a private bath, or rather, even step-by-step instructions for opening a private bath as a business.

Considering search engines Yandex on the topic of opening a private bath can get a nervous tick. Check it out for yourself, the last thing that killed me was the business plan of a private bath in 2017, I received a business plan in 2005 ... further without words.

How to open a private bath step by step

We will traditionally start the private bath business plan with the official registration of our future business, for this we need to choose.

Choosing a form of ownership for opening a private bath

To open a private bath, you should pay attention to two forms of ownership:

There are several reasons why I chose an LLC, and not an individual entrepreneur:

  1. Image LLC. Whatever you say, the image of a limited liability company is an order of magnitude higher than that of entrepreneurship. Having opened your private bath, be prepared to work not only with ordinary people (individuals), but also with organizations ( legal entities) quite often, corporate parties are held not in the stuffy halls of institutions, but in the open air with a bath, barbecue, etc .;
  2. IP insurance premiums. If you do not know, then an entrepreneur must pay the so-called taxes for his activities, and it does not matter whether you are in business or not. This is a definite minus of IP;
  3. Payment of 1% to the Pension Fund for individual entrepreneurs. Another disadvantage for an individual entrepreneur is that he must pay 1% to the FIU from a turnover that exceeds 300,000 rubles a year, which seems to be not much. But counting for the year, suppose that the monthly turnover of a private bath was 100,000 rubles, for the year we get (1,200,000 - 300,000) \u003d 900,000 and 1% is 9,000 rubles of additional costs to fixed IP contributions - undoubtedly a minus;
  4. . A couple of years ago, when I was compiling step-by-step instructions for opening a private bath, I would choose an individual entrepreneur as the most simple form property in business. On the this moment I choose an LLC for one good reason: in the case when the sole founder of the LLC is also its director, he does not receive a salary and, as a result, does not pay 13% and insurance premiums in PFR, FOMS, FSS. The reason is quite banal - a person cannot conclude an employment contract with himself, but no employment contract, then there is no salary and insurance premiums.

This is actually the reason why I chose the form of ownership for a private bath LLC.

Even if for some reason you do not run your business, then you will not pay anything to anyone, unlike an individual entrepreneur.

In order to open an LLC, you will need activities from.

Since last year OKVED2001 was replaced by OKVED2014 (OKVED2), the Internet turned out to be a complete mess and they all got mixed up and only a knowledgeable person can determine which OKVED is needed.

Here you are lucky, because I belong to the category of people who can easily choose necessary types activities:

96.04 - Sports and recreation activities (includes steam baths).

This activity will be the main one.

If you have any questions, then ask them either in the group in contact or directly in the comments to the article.

Successful business! Bye!