Organization of dry cleaning. How to open a dry cleaner

Nowadays, people are looking for ways to save more time and make their lives more comfortable. A neat and beautiful appearance is very important for everyone. The incomes of the population are growing, and the prices for dry cleaning services are quite attractive.

Thus, dry cleaning is an actual business, which, with the right approach, can bring good profit.

The competition in this area is quite high, so we recommend that you consider a detailed business plan in order to calculate all the nuances and be prepared for any circumstances.

In this business plan, we will consider a project in a city with a population of more than 1 million people. The opening is planned in one of the major shopping centers.

Key Success Factors for Dry Cleaning:

stable high demand;
competitive prices;
convenient location;
high quality service.

The amount of initial investment is 2 340 000 rubles.

The break-even point is reached for 3 month of work.

The payback period is 20 months.

Average monthly profit of project implementation 125 000 rub

2. Description of the business, product or service

Dry cleaning is a physical-chemical process for cleaning clothes or textiles using a solvent other than water. The main purpose of dry cleaning is to remove dirt and stains that are not amenable to normal washing.

Dry cleaning as a business is an organization that provides special cleaning services for clothing and other textile items. Today, this business is gaining more and more popularity. Services may vary depending on equipment.

In this paper, we consider the opening of an organization in a large shopping center. This will ensure a good flow of clients and you will quickly get good returns. An area of about 50 m2 will suffice. The staff will employ 7 people: a manager, 2 technologists, 2 administrators and 2 workers.

List of services provided:

cleaning clothes made of suede, fur, leather, textiles, down jackets;
cleaning of bedding, carpets;
cleaning toys;
manual cleaning of bags and shoes
laundry services.

The cost of services depends on the type of product, as well as on the degree of contamination. It is possible to fulfill urgent orders during the day for an additional fee - 50% of the price list.

Opening hours: 10:00-22:00.

3. Description of the market

The demand for the services of this type of business is quite wide both from individuals and legal entities.

Among the population, the main target audience includes women and men with an average and above average income. People with high incomes, as a rule, buy expensive clothes, the cleaning of which can only be entrusted to professionals. Persons with an average income apply more precisely for complex pollution.

The following categories apply to legal entities:

Companies that provide services to the public. It can be various hotels, beauty salons.
Firms that sell clothing or products made of textiles, suede, fur.
Organizations that have uniforms.

Statistics show that the income of the population continues to grow, and the business in the service sector continues to expand.

Thus, dry cleaning services will be relevant both in the B2C and B2B spheres, and the organization will have opportunities for business scaling.

4. Sales and Marketing

In this type of business, marketing is very important. This is necessary so that people know about you and always have in mind. Since this type of service is used by people with a certain frequency, you need to create a recognizable brand that has an excellent reputation.

At the first stage, the design of the brand, the creation of a sign and the general style are important.

Placement in the shopping center gives its advantage. So the center has its own marketing campaign, it is possible to get places for banner placement on favorable terms. The flow of people in a large shopping complex, and just a good location can be your important marketing step.

In the first days of opening, distribute flyers with discounts to all visitors. Organize a festive opening with balloons. It's important to get attention.

However, your main method of attracting customers should be a quality service. Make a special loyalty system for regular customers so that they come again and again.

5. Production plan

The main goal of the project is to open a dry cleaner and maximize its profits.

Overview of the real estate market for the selection of the optimal premises.

Location - a large shopping center with high traffic. A big advantage is the presence in the complex of the so-called "anchor" in the form of a hypermarket. Also important is the localization of the outlet itself in the shopping center. You can choose a location closer to the grocery store or the entrance to ensure the maximum flow of potential customers.

The area of the room is 50 square meters.

Air conditioning, ventilation and sewerage systems are required.

Registration of a legal entity.

Legal form - individual entrepreneur or LLC.
Taxation system - USN (income-expenses, 15%).
OKVED - 93.01 (Laundry, dry cleaning and dyeing of textile and fur products).

Obtaining permits from the SES and the fire service.

Purchase of equipment.

Equipment should be purchased from reliable manufacturers with a good reputation. There are many interesting offers on the Internet, read them carefully by reading reviews and recommendations.

Equipment:

Name	Quantity	Price for 1 piece	total amount
Dry cleaning machine	1	200 000	200 000
Washing and squeezing machine	1	350 000	350 000
Laundry centrifuge	1	300 000	300 000
Dryer	1	250 000	250 000
Ironing rink	1	350 000	350 000
Ironing table	1	50 000	50 000
Laundry trolleys	5	10 000	50 000
Laundry rack	4	20 000	80 000
Tables for linen	2	15 000	30 000
Packing table	1	100 000	100 000
Cash machine	1	10 000	10 000
Total:			1 770 000

6. Organizational structure

Staffing schedule:

manager - 1,
technologist - 2,
administrator - 2,
worker - 2.

The total number of staff is 7 people.

Accounting is outsourced.

The main duties of the staff.

Manager

solutions to organizational issues;
personnel management;
attraction of corporate clients for service.

Technologist

evaluation of products: material, nature of contamination;
performing the necessary stain removal operations;
management of technical staff.

Technical staff:

cleaning work,
laundry, ironing, packaging

Administrator

Receiving and issuing products
Acceptance of funds for work performed

Salary fund

Job title	Salary	The number of employees	Sum
Manager
Technologist
Administrator
Miscellaneous
Insurance premiums
Total payroll

* Calculations use average data for Russia

Opening your own dry cleaners in Russia can be a profitable undertaking. At the same time, you need to understand that there are two different areas of this business - a full-fledged laundry-dry-cleaner directly and a self-service laundry. In this article, we will take a closer look at the first line of business (how they differ, I think, there is no need to explain).

First you need to register as a business entity, and here you can register as just an individual entrepreneur, or register your legal entity. In general, in order to start your own business in this area, it will not be enough just to register, you also need to obtain standard permits for all from Rospotrebnadzor, the Ministry of Emergency Situations and many other authorities. An entrepreneur must have contracts for the maintenance of his premises, but in general, almost every entrepreneur goes through all these procedures, and there are no special features here. Only special attention should be paid to utilities and the condition of the premises. In general, registration will require from 800 rubles (the amount of the state fee for registering an individual entrepreneur) to about 20 thousand rubles (registration of a legal entity with the formation of an authorized capital).

The next step in organizing a business is actually finding a place to work. And here it must be said that an entrepreneur has several options available, depending on what range of services he wants to offer his clients. In general, the size of the laundry room will be considerable, because you will have to have not only a washing area, but also ironing, dry cleaning, warehouses for consumables and ready-to-delivery clothes, and a linen sorting area. As a result, the size of the laundry room starts from 70 m 2 to 100 m 2. An entrepreneur should look for premises depending on the location of competitive enterprises, but still the most preferred places are sleeping quarters with a huge number of houses. It is usually not advisable to be located in the city center, because it is still more convenient for customers to drop off and receive clothes close to home. This significantly reduces the cost of renting a room, because in residential areas it is always lower than in the center. On average, the cost will be about 500-600 rubles per square meter of area (meaning premises not near roads, but somewhere among residential areas, for example, on the first floors of residential buildings, the main thing is that such a room should be designed by the owner as a commercial real estate). In small towns it may be a little cheaper, but in megacities even such a room will cost much more. Also, when choosing a room, attention should be paid to how it fits this type of business - that is, it must be connected to the water supply, the technical equipment of the sewerage and water supply must correspond to the volume of water that will have to be used, that is, the calculations must be accurate, and you need say that not every room may be suitable. Otherwise, you will have to deal with repairs, which will require additional investments, and here the amount may even exceed 100 thousand rubles.

When the issue with the premises is resolved, you can begin to search for the necessary equipment. So, for a laundry, first of all, of course, washing machines are needed, moreover, professional ones, which have a huge number of settings and work with different types of fabrics. Next - dryers, sometimes squeezers are additionally purchased, and you also need to buy separate equipment for the dry cleaning zone. Today, suppliers offer specialized machines, as well as so-called finishing equipment, which perform the functions of additional processing of soiled clothing. Dry cleaners must be well aware of how to work with the equipment (but about the selection of personnel - a little lower). The cost of equipment can vary greatly, for example, foreign cars will be an order of magnitude more expensive than Russian or Chinese ones. Moreover, it makes sense to consider Russian equipment - it is not always inferior in quality to foreign ones, but at the same time it is much cheaper, because transport costs are reduced and there are no customs. Chinese devices, in turn, are usually really inferior in quality, but they can be the cheapest solution even taking into account customs operations and transportation. However, the cost of machines differs in other parameters; so for washing, drying and wringing machines, the main parameter is productivity, that is, how much laundry the unit can process at a time; it is measured in kilograms, and here the simplest model has a maximum load usually no more than 8 kilograms. But for a professional laundry, this may not be enough; in general, manufacturers supply machines that can be loaded with up to 100 kilograms of laundry. Does it make sense to buy such expensive (and very large) equipment - the entrepreneur decides for himself. The cost of all these cars is approximately equal, starting from 70-100 thousand rubles, but the most expensive cars cost up to half a million (and sometimes more). A separate category is technical complex units analogous to simple machines, for example, barrier-type wringers cost 700-1400 thousand rubles, and the most expensive items - up to 5 million. But this is rather equipment for a very large dry-cleaner, which works not just with individuals, but with enterprises. There are additional devices that improve the washing process, for example, detergent dispensers (allowing you to fully automate the washing process even for the whole working day), but their cost will not be small - from 100 thousand rubles for each washing machine. Next - ironing machines, their main parameter is the area of \u200b\u200bthe working surface, so it does not always make sense to buy wide units, because the laundry does not expect to work with wide products. A good ironing press costs about half a million, but they need to be bought for a laundry much less than the same washing machines (a small laundry can even be served by one such machine). Here you also need to understand that at least 100 thousand rubles will have to be spent on small additional equipment - boards, tables, racks and similar products. But the most expensive (of the necessary) will be dry cleaning machines. The cost of a normal machine starts from one million rubles, and although one machine may also be enough here, nevertheless, equipment for a dry cleaning zone usually costs more than a simple washing zone. At the same time, it usually makes no sense to open a laundry without the possibility of dry cleaning, because a significant part of the clients are interested in this. From here it turns out that the cost of laundry equipment starts from 2-3 million rubles and can be several tens of millions, depending on how large the establishment is, that is, how many machines you have to buy. It is clear that even a small laundry will not manage with one washing machine, sometimes up to a dozen are bought (and in large enterprises, more than ten). Buying used cars can save you a lot of money. By the way, it should also be noted that all equipment must comply with noise standards, especially if the laundry is located near residential buildings.

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When the equipment is delivered and installed (and the installation should ideally be handled by the supplier), you can start looking for staff for your laundry. To work in a laundry, you need to find people who have already worked in a laundry or at least understand how to use the equipment provided. A lot of people can work at such an enterprise, but a lot depends on the schedule of the laundry, as well as on its size. Moreover, sometimes in the laundry the equipment does not allow to fully automate the process, so people are hired to perform certain duties, for example, ironing. It should also be noted that many laundries operate daily, and the schedule can even be twelve hours. Under such conditions, it turns out that even a small laundry needs to hire at least 4 people. There must also be at least one receptionist, that is, a person who is engaged in the acceptance and distribution of linen, works directly with customers. Additionally, if the entrepreneur himself is not going to be the head of his institution, then he will need to hire a director, and this person already receives from 30 thousand rubles. The laundry workers themselves receive from 20 thousand rubles (persons at the reception) to 30 thousand (employees who are directly involved in the process of work). It is also worth noting that today some of the laundries offer their customers a good service, and the most common additional service is a home visit to the client and the delivery of washed laundry. Of course, the laundry may charge extra money for this, and a considerable number of people order this service. If an entrepreneur decides to engage in this direction, then he will have to hire a person who will deal with trips to the client. In other words, you just need a driver (the salary of these people is from 20 thousand rubles). But then you will have to buy a car for the enterprise, which is engaged in the collection and delivery of linen. In general, the minimum that will need to be spent on a car is 500 thousand rubles. A good car costs about a million rubles. Also, all business processes that are not related to the organization's profit should be outsourced. This includes bookkeeping, security services and maintenance of the premises.

The next step is to find suppliers of consumables. Depending on the services provided and the equipment used, consumables may be different, but this is almost always a huge number of different goods; however, in any relatively large city there is more than one company that supplies such products. At the same time, before buying equipment, you should familiarize yourself with what kind of consumables will be required in the work. In general, they are purchased with the expectation that their cost will be covered by the provision of services, and together with all costs, the cost of providing laundry and dry cleaning services will not exceed 25% of the final cost. That is, the margin in this business is quite high, but you need to understand that maintaining a laundry is a rather costly undertaking, and therefore you always need to secure a considerable flow of customers. A full-fledged advertising campaign can help here, that is, it makes sense to advertise in local media and even create your own website. For the first time, you will have to allocate at least 100 thousand rubles, later, of course, this amount will be reduced, but some money will have to be invested constantly.

* Calculations use average data for Russia

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Dry cleaning is a popular and profitable business with virtually no competitors. There are more and more users of dry cleaners every year - people have appreciated the simplicity and convenience of using these establishments. Do you want to know how to open a dry cleaning and laundry and how much you can earn from it? Check out our business plan!

Studying the market

At the moment, the dry cleaning market is almost completely free - such establishments operate only in large cities. At the same time, the growth in the number of potential users of dry cleaners is approximately 20-25% per year. People do not have enough time to wash, dry and iron their own clothes, so they give their clothes to laundries and take them ready for use.

Dry cleaning will clean your clothes much better than classic washing.

Experienced market participants give the following figures - a city with a population of 1 million people brings an entrepreneur about 130 thousand dollars a year, and a city with a population of 500 thousand - about 70 thousand.

What do you need to do to study the market? Find out if there are laundry/dry cleaners in your area, what services they provide and how much they charge for their services. Think about who will become your regular customer and with whom you can conclude contracts for permanent service.

Note: with the right approach, you will be able to work not only with the population, but also with commercial and communal institutions. Dry cleaners often service kindergartens, hotels, hospitals, etc.

Production plan

After analyzing the market, it is necessary to draw up a production plan. The main question in it is where to place your enterprise. The legislation puts forward serious requirements for placement:

It is forbidden to locate a dry-cleaner at a distance closer than 80 m to residential buildings.
The room should be located either in the basement or on the first floor.
There should be no restaurants, cafes, food markets or shops near your establishment.
The size of the required premises is from 150 square meters, the ceiling height is more than 3 meters.
There are two exits in the room.
The decoration of the premises is carried out with glazed tiles and water-based paint.

It is best to rent a building located on the outskirts of the city. Here you will not disturb anyone, and the rent will be inexpensive. To ensure convenience for customers, it will be possible to place several points of collection / delivery of linen in the city center - they can be opened anywhere. In this room you will have to place a production room, a bathroom and a ventilation chamber.

Buy only high-quality dry cleaning equipment

The production plan should include the repair of the building (it is almost impossible to find a ready-made one) and a list of the necessary equipment.

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Also make a list of your services. It will include:

Chemical cleaning of textile products.
Cleaning of suede and leather products.
Cleaning of fur clothes.
Laundry services for textiles.
Cleaning and repair of products made of other/combined materials.

Add a visual scheme of work to the document, which will consist of several points:

Reception of things in points.
Delivery to the company.
Sorting things.
Cleaning of difficult pollution.
Washing things.
Cleaning with special solvents.
Impregnation with special equipment.
Heat treatment.
Quality control.
Issuing items to clients.

Necessary equipment for dry cleaning clothes

We recommend that you purchase original equipment for your enterprise - it will quickly pay off and work as long as possible. The market leaders are plants made in Italy and Germany. You will need to purchase:

The device for dry cleaning of linen.
Tanks for thermal treatment.
Self-cleaning nylon filter.
Special steam cabin for steaming.
Steam board.
A table where staff will remove stains.
Large industrial washing machine.
Steam generator.
Drying.
Packing machine.

Pay close attention to staffing

In total, you will have to spend 30-50 thousand dollars on the purchase of equipment. About 5 thousand more dollars will have to be paid for the delivery, installation and start-up of the equipment.

In addition, you will need to purchase chemicals for washing: powders, stain removers, solvents, etc. Reception points are also equipped with furniture, hangers, a computer for accounting, etc.

Dry cleaning financial plan

Here is an approximate financial plan for a small laundry room with a size of 150 m2. The costs will be:

Current repairs - 300,000.
Purchase and installation of equipment -2 600 000.
Installation of alarm (fire / security) - 60,000.
Paperwork - 50,000.
Marketing - 150,000.
Other expenses - 100,000.

In total, you will need 3.3 million rubles to open an institution.

Also, fixed costs must be included in the dry cleaning business plan: rent, salaries, taxes, utilities.

Laundry Organizational Plan

The organizational plan specifies the principles of the institution. You will need to draw up a detailed feasibility study for the dry cleaning operation, calculate the required area for work, draw up a plan for connecting to engineering networks. The first thing you need to do is write a letter to Rospotrebnadzor and Gospozharnadzor, indicating that you are going to open a new enterprise. The letter is accompanied by an architectural plan of the building, certificates for equipment and a technological step-by-step description of the cleaning process.

Recruitment

For the organization to function, you will need to hire:

Technologist.
Accountant.
Driver.
Receiver (2-4 people).
Ironers (2 people).
Workers (2 people).