Last year, the world went crazy with spinners: spinner toys filled online stores in different countries. What products and categories will be the most popular in 2018, what can attract customers, we will find out in today's review.

Selling Criteria

Low price. Yes, there are premium products that find their target audience, but they will never become mass. If you want to reach the largest target audience, sell cheap goods.

Versatility. Everyone needs smartphones, clothes and household appliances: accordingly, the target audience for such products is also wide. They are needed by schoolchildren, pensioners, and people of the ordinary middle class.

Ease of ordering, payment and delivery. We hope you are doing great with this!

What do people buy online

Large and small household appliances

Why overpay if TVs, irons and washing machines are cheaper in online stores? More and more buyers think so and go shopping on the Internet. The only disadvantage of selling equipment online: the impossibility to touch and see live, to check the complete set and details. However, this can be done after receiving the order, and if something goes wrong, issue a refund.

Smartphones, laptops, tablets

Both Chinese and original electronic gadgets and their components are one of the leaders in the online commerce market. In online stores, both cheap no-name models and products of well-known companies are presented. In addition to smartphones, tablets, laptops, memory drives, fitness trackers and other gadgets are bought with a bang.

Accessories sometimes cost no less than a smartphone: a keychain for a phone, a case for a keychain, a socket for a case - this a whole complementary industry. As well as protective films and glasses, headphones, portable speakers, players - thousands of them.

Most pet products are made in China and sold in Russia at a premium. Nevertheless, people have always bought and will continue to buy pet food, dishes - bowls and drinkers, toys, rugs, collars and harnesses, flea medicines and other hot items. You can make a not very large margin on such goods - they will still sort it out. More expensive goods charge less, but they still have their customers. These are clothes for pets, houses and other furniture, unusual designer toys and collars. The markup for such goods should be higher.

Notebooks, pencils and pens, stickers, colored stickers are loved not only by teenage girls. Adults often go crazy with all kinds of stationery, which is full in online stores. The leader of this market, of course, is Aliexpress: there is truly a stationery paradise, and the goods cost mere pennies. Keep up with the prolific Chinese: sell stationery cheaper than in stores, and you will be happy. And yes the range should be very wide: lovers of notebooks and diaries, as a rule, are very picky and can spend hours choosing the very thing.

craft goods

The fashionable word “craft” has also penetrated into e-commerce: here and there they offer craft bags, notebooks, products... In fact, this word means handmade, so not every product that bears this name is actually such. Conversely, any handmade item - be it an embroidered picture or fresh beer - is essentially craft. We advise you to pay tribute to fashion: people are turning to naturalness, and now more than ever the opportunity to make money on it is real.

Try to go to a branded sports store, and then to the category "Sport and Recreation" any well-known online store. The difference, we think, will be obvious: it is cheaper to buy online. Pay special attention to the seasonal assortment: in summer - tents, folding chairs and tables, barbecues and grills, backpacks, bowlers and more. Closer to winter actively sell skis, skates, thermal underwear. Nordic walking poles are still popular.

LED lamp

Many Russians are gradually switching to energy-saving lamps. Therefore, pay attention to such a category of goods as LED chandeliers, table lamps, LED strips, with which you can decorate furniture yourself. In winter, this list is replenished with New Year's garlands.

Lamps and chandeliers are inexpensive, it is better to buy them in China - it's cheaper that way. Pay attention to the quality of goods - diodes and bulbs should not be defective.

Household goods, children's goods

Now only the lazy do not sell goods for the home. These are dishes for the kitchen, furniture for rooms, curtains and bed linen, tricky devices that make life easier for housewives. We will also include here tool sets for men, and goods for children of different ages. To interest the buyer, you need to stand out from the crowd stores with an unusual assortment or offer really low prices.

Clothes, shoes, cosmetics

Without this category, the list would be incomplete. We think it is not necessary to explain how big this market is. People will dress and adorn themselves even in times of crisis. Therefore, feel free to sell, your buyer will definitely be found.

We will pay special attention to replicas of well-known brands. You can find fake ones on the internet. Converse, Adidas, Timberland, Lacoste, and in replicas UGG Australia probably every third girl went. Enterprising Chinese have learned how to sew very similar things at a low price, and the owners of online stores resell them at their own markup. And everyone is happy!

E-tickets

Noticed that have we almost stopped buying real paper tickets? Whether we go by train, fly by plane - we order tickets on the website, but we are looking for where it is cheaper, whether we go to the cinema or to a concert - we also book in advance and show it on the smartphone screen. E-tickets are selling well, but in order for people to trust your online store, you need to work hard on creating a positive image and reputation

Bestsellers-2018

What specific products will be sold like hot cakes in the coming year? We have studied the latest e-commerce trends and compiled our list of hits.

Xiaomi phones have won the love of Russians. They are really cool: light, comfortable, with a good camera. So, with almost a 100% guarantee, we can say that a decline in sales of these phones in 2018 is not expected. Together with phones, they sell both accessories and components: tempered glass, resistant to scratches and damage, various cases, silicone bumpers, car holders.

Price: moderate.

CA: the most different.

3D printers are a fashionable gadget with which you can print not only documents, photos and drawings, but also any object, whether it is your favorite tea mug, your own hand or your phone. 3D printing has appeared not so long ago and is already widely used in science, construction, and industry. Now everyone can appreciate its advantages: The 3D printer generates three-dimensional objects with real parameters.

Price: rather high, but tends to decrease.

CA: is getting wider. Popular among young people.

A super popular thing that will suit absolutely everyone - even children have smartphones. And they are always discharged very inopportunely - thanks to the Internet and mobile applications that eat up energy. And if the phone is not new, the battery can run out at any inopportune moment. Energy storage devices are devices with a capacity of up to 10,000 mAh, with which you can quickly charge your gadget up to one hundred percent.

Price: average.

CA: the most different.

4. Liquid phone cases

A fashionable accessory for which any teenager will sell his native school. This is a regular case, the back of which is a pattern and is filled with a gel or liquid. When you tilt or rotate your phone, the gel begins to move around to form a pattern. It looks very impressive In addition, such a case will protect the phone from damage and scratches.

Price: low.

CA: the most different.

5. Smart watch

Smart watches can have a variety of functions: measure heart rate, serve as a navigator, monitor sleep phases, play music, receive calls and send sms. Some models have a parental control function. Such a gadget is suitable for those who play sports, follow a healthy lifestyle, go on a trip or just want to stay in touch, even without having a phone at hand.

Price: moderate

CA: mostly youth.

6. Gel polishes for nails

Let's dilute the hit parade of gadgets with such a seemingly frivolous product. If you look closely at the beauty industry, you will notice that a huge number of manicure masters appeared, whose services are in high demand. Therefore, gel polishes, as well as all kinds of sparkles, rubs, stickers, are in unprecedented demand in online stores. As well as all kinds of accessories and consumables: UV lamps, nail files and scissors, cuticle softening oil, and so on.

Price: relatively low.

CA: women who do their own manicure, beauty masters.

7. Drones

And back to technology again. Drones are aircraft that take video from a height, are now in high demand. They are used at city and family events and celebrations, used in photo and video shooting, and even track crimes. Many have started using drones for commercial purposes: shoot video on demand. Drone owners are on the rise, and there is every chance that this trend will only increase in 2018.

Price: pretty high.

CA: varied.

8. Karaoke microphone for smartphone

Yes, not simple, but connected to a smartphone! The wireless microphone connects to your smartphone via Bluetooth, which means that you can take it with you anywhere: to nature, to a cafe, to visit friends. The dimensions of the gadget are small, and the built-in battery will allow you to work for several hours continuously.

Another plus: the microphone connects to the speaker, so the gadget can be used as a player and play music from your smartphone - again via Bluetooth. Some models have a sound effect function.

The sales pendulum sometimes swings in the opposite direction. From ultra-modern trends - to naturalness and naturalness, from trendy digital gadgets to items made from simple materials. This is how watches with a wooden case and sunglasses with a frame made of wood appeared on the market. Such things are now at the height of fashion: they are inexpensive, look cool and distinguish the owner from the crowd.

Price: low or medium.

CA: people who follow fashion, youth.

10. Fire lamps

Live flame lamps- a novelty that is gaining momentum. It looks very unusual and beautiful, many will like it, but it is not so easy to find such a miracle in online stores. Be one of the first - sell Flame lamps homeware in your shop.

Price: low.

CA: family people, new settlers.

11. Portable LED projectors

Another gadget that receives more and more user requests in search engines. LED projector - an alternative to a computer monitor or TV screen, it shows the image as if on a huge screen with a 300-inch diagonal. Since the projector is LED, it will help you save money.

You can make a separate landing page for such a product- we already wrote, Or just sell it as a home theater in the digital technology section.

Price: quite expensive.

CA: families, entrepreneurs, scientists

If you are in doubt whether the selected product will be popular, run it through the service It shows how many people per month searched for a particular product. This data will also be useful when promoting an online store: see how many more requests with the words "led projector"than "ice projector". This means that the first phrase should be inserted in the product description.

It not only shows the number of requests, but also their dynamics and even popularity in different countries.

Try, experiment, find new unusual products and sell them to your customers. Who knows, maybe the products from our selection will be a success for the spinner! We'll see at the end of the year!

A high-margin product is a product for which there is always a consistently high demand and a small percentage of offers on the market. Each seller tries to sell products with high margins: they not only increase the average bill, but also provide the highest profit. Business.ru has compiled a list of the highest-margin products of 2020.

What you will learn about:

Goods with high margins for business in 2020

Margin, in the simplest sense of the word, is a kind of synonym for the word “profit”, that is, the difference between the cost of a product and its selling price. It is the proceeds received from its sale that is the "margin".
Therefore, the higher the “margin” received for a product, the more high-margin it is.

That is why retailers around the world today set themselves the most important goal - to sell high-margin goods in large volumes, thereby increasing their profits.

Today there are several types of margin: exchange, credit, banking, guarantee, maintenance, trading. In our article, we will focus on the trading (market) margin. We all know that a trade enterprise can only stay afloat through the markup on goods, which is necessary for making a profit.

The Biznes.Ru Retail program will help you calculate the margin not only for a specific product, but for the entire store. It will also allow you to easily automate the cashier's workplace, work with weighted goods, keep inventory records and sales analytics. Supports 54-FZ and EGAIS.

By “winding up” on the goods a trade margin of one hundred, two hundred, and sometimes three hundred percent, each seller is chasing profit. They are “stimulated” in this process by the fact that today in our country the maximum margin is not set, which means that any seller or owner of a service enterprise can set any margin depending on their needs and demand for goods.

Important! If the margin on your goods is prohibitive, then no one will buy such things or products.

When introducing new products to your retail store, you must calculate the optimal markup level to achieve the desired margin after all costs have been covered.

Buyers of goods and consumers of services will never know how much they overpay for goods in reality - this can only be guessed at. On average, the margin level is 20 - 30% of the cost of goods or services, but for different categories of goods, the margin can reach 1000%. And despite this, they are actively bought.

This, for example, is the purchase of things of world-famous brands - consumers overpay hundreds of times the cost of these goods and, of course, will continue to do so.

In general, all products can be divided into three categories:

1. Low Margin Products. These types of goods are sold everywhere, the demand for them is quite large, but due to the fact that such things can be bought at every corner, you can’t put too much markup on them. The purchase price of these goods is quite low, which means that a margin of more than 10-20% is not set for them. But, at the same time, such goods are the most sold, which means they will quickly “leave” the store windows.

The profitability of selling low-margin goods lies in the fact that the profit from them can be “removed” due to their good turnover, that is, “taken” by the number of goods sold. For example, low-margin products include household chemicals, toys, children's products, non-food products, etc. As for the service sector, the lowest level of margin is observed in the field of transportation;

2. Average margin goods. For such groups of goods, the “cheat” is higher than for low-margin goods, and all because these are no longer consumer goods and there are significantly fewer offers on the market. This category includes household appliances, in some stores the margin is 30-40% of its cost, or, for example, building materials;

3. High margin goods- These are goods that sell well "here and now." They are the most desired among retailers. These can be novelties, "seasonal goods" or goods for which there is a high demand on certain days of the year, or goods for which demand is always consistently high, regardless of the time of year, the economic situation in the country and the income level of the population.

This includes Apple products, things of famous brands and brands, jewelry and products made of precious metals, etc. There is always a demand for such goods, which means that a 100% markup will not scare away customers!

As for the service sector, the absolute leader here, which receives the largest margin, is public catering enterprises. And this applies to both small cafes and elite restaurants, where a cup of coffee, the cost of which is no more than 40 rubles, can be sold for 400 or even a thousand rubles.

How to choose a profitable product for sale: business ideas

Important! The cheaper the cost of the product, at which the retailer purchased it for further resale, the lower the markup on it, and hence the size of the margin.

You can automate the calculation of the cost of goods and the trade margin by connecting

• sum up the average cost of transportation costs spent on the delivery of goods to the store;
• the average cost of customer service, including the salary of the seller, the cost of maintaining a trade enterprise;
• funds invested in advertising one unit of the product, as well as other costs.

Based on these components, you will receive the amount of markup on your product, which can be set on products.

Today, in a difficult economic period for the country, many retailers are tormented by the question: what high-margin products should be introduced into the store's assortment in order to increase the average check and get the most profit?

The Internet magazine Business.ru lists the top 10 high-margin products that can be sold at the highest markup in 2020.

Top 10 product categories with the highest margin

Beverages

The fact that drinks are one of the highest marginal products is known firsthand by experienced retailers and owners of catering establishments. So, for example, the cost of a liter of high-quality plain drinking water is no more than two rubles, but today the average liter bottled water on the market costs from 30 rubles.

Imported copies can cost a hundred rubles or more. For example, in resort towns (on the Russian Black Sea coast or abroad), the cost of bottled water in a five-liter container can reach several hundred rubles. And all the same, tourists will buy drinking water at such "mad" prices.

This, of course, is beneficial for sellers - the markup on water here can reach 100, 200, or even 500 percent, but in fact its actual cost is many times different from the price presented in the store.

The same can be said about drinks in catering establishments. The price of drinks can be increased several times. Even just by introducing hot tea or coffee, cocktails or refreshing drinks into your grocery store assortment, you can “win” a decent amount of funds and get a good margin.

Flowers

We “feel” for sellers and buyers the size of the margin in the flower business. The price tag here is huge. For example, Ecuadorian roses, popular in our country, in Ecuador itself, in terms of Russian rubles, will cost 30-50 kopecks apiece, while in Russia their price today is from one hundred rubles per flower. Of course, the cost of a rose is “laid” with the cost of its delivery, but the amount of the markup is still significant.

Trading flowers is always profitable, especially during the holiday season. And, if the sale of flowers can be competently and beautifully “introduced” into the assortment of the store, then this will become a stable source of constant profit, since any flowers today are goods with a consistently high margin. The catch lies only in finding a reliable supplier who can deliver flowers at an attractive wholesale price for you.

Handmade

Today exclusive handmade products are wildly popular all over the world. It is very difficult to estimate their cost, which means that when selling and reselling them, the seller is free to "cheat" any price. Handmade products include handmade dolls, hand-sewn clothes, accessories, beautifully designed interior items, original designer “things” and other beautiful and stylish little things.

Retailers are sure that with a competent approach, adding such an exclusive hand-made item to the store's assortment, you can "put together" a fortune in the shortest possible time. Margin levels are really high here, demand is also high, and the supply market is still relatively calm.

This type of high-margin goods is suitable for various stores: from furniture stores to clothing stores, children's goods, accessories, etc. Today it is really profitable to sell handmade products to any retailer.

You can automate the calculation of the cost of goods and the trade margin by connecting

Holiday accessories

This category also includes goods at "unreasonably high" prices. Sellers, by inflating the prices of goods for the holiday, are betting that people will be forced to purchase them at any cost. That is why a postcard - colored cardboard with a poem inside, the cost of which is several rubles - can cost up to a hundred rubles in stores today, and a simple balloon filled with helium, the cost of 10 rubles, will cost 150!

That is why many retailers introduce these high-margin products into the store assortment: postcards, balloons, room decorations, “caps”, as well as wedding accessories, posters, flags and much, much more. The cost of all these goods is a penny, but the "margin" from their sale can reach hundreds and thousands of rubles. In addition, the demand for such products is always high.

Bijouterie

Goods with high marginality, the introduction of which into the assortment of the store is quite profitable today, include various jewelry, accessories, bijouterie. Expanding the range of such related products is relevant for shoe or clothing stores, underwear, and even a small retail outlet.

The margin on products made of colored plastic and glass - jewelry - can reach three hundred percent. Sometimes the cost of simple beads or accessories of famous brands can reach the cost of jewelry made of gold or silver. In other words, it is on the sale of "penny" jewelry that you can get especially large revenue in the store.

Expensive alcohol

Of course, the sale of alcoholic products today is a costly business, in addition to obtaining a license to sell alcohol, you need to follow special rules for trading, connect to the Unified State Automated Information System and solve many other related tasks. But all the time and material costs are more than offset by the margin received from the sale of alcohol.

And if, for example, in an average restaurant the cost of a bottle of good wine is at least tripled, then even in a grocery store, by “winding up” a markup of 100%, you will get a good profit. For elite sorts of alcohol and rare wines, this is far from the limit - alcohol has been and remains the highest marginal product and brings a net permanent profit to those who are engaged in its retail sale.

Have you opened a store, delivered goods, kept records and thought about automating its work? Pay attention to the accounting program Business.Ru Retail. It will allow you to easily automate the cashier's workplace, work with weighted goods, keep inventory records and sales analytics. It also supports 54-FZ and EGAIS.

Loose tea and coffee

It is a surprising fact, but today more and more trade enterprises choose loose tea and coffee to sell related high-margin goods. All people love good tea and high-quality coffee, and true connoisseurs are ready to pay a “tidy” sum for their elite varieties.

For example, buying teas directly from China and selling them in your store with a 300% markup on the cost, you can get an unconditional significant benefit.

This high-margin product has long established itself, and today the most popular varieties of elite Chinese tea can be found on the shelves not only in tea shops, but even in sports shops, sports nutrition departments and retail grocery stores. Such a related product will in any case increase the average check in your store.

Cosmetics

Introducing cosmetics of well-known popular brands into the store's assortment of goods is a priori profitable business: the cost of cosmetic products, as a rule, does not exceed 20% of the market price of goods. That is, 80% of the cost of cosmetics is its beautiful packaging, promotion and advertising costs. But women - the main buyers of cosmetics - are ready to overpay for cosmetics of their favorite brands almost any amount of money.

The same applies to perfumes - their cost is much lower than the market value. By making high-quality cosmetics or perfumes a related product in your store, you can increase the average check and receive consistently high profits. This option of related products is also suitable for women's clothing stores, accessories, pharmacies, industrial goods stores and others.

Snacks and popcorn

The top ten products with the largest margin today, of course, include such popular products today as snacks, sweets, popcorn. These options for related products are good for outlets located in shopping and entertainment centers. Also, these are generally really high-margin goods.

For example, by opening even a small point of sale of chewing marmalade, which children love so much, popcorn and other snacks near the cinema, in the amusement park, near the city water park, near children's playgrounds, you can recoup all costs in a matter of months.

Just imagine: the cost of raw materials for popcorn - dry corn kernels - is ten times lower than the cost of ready-made hot popcorn!

And even the minimal costs for its production do not justify the high prices for this type of product: in movie theaters, the price of a box of hot popcorn can reach a thousand rubles.

The same goes for other sweets, gummies, cotton candy, ice cream - these high-margin products are always loved and desired by children, and that is why parents are ready to "spread out" a tidy sum for them.

Introduction, for example, to the assortment of a children's goods store, a rack with "related" goods - sweets and chewing marmalade - after a short time you will receive tangible benefits.

Accompanying services

A fairly profitable business today is to provide the population with services related to your business in the field of trade. You can also “wind up” prices here indefinitely, and all the same, these types of servants will be in demand among buyers.

For example, for a clothing store, these are clothing fitting services; for a furniture store, these are furniture collection and delivery services; decorating premises with fresh flowers, etc.

One has only to turn on the imagination, come up with a high-margin related service for your business, and you can not only increase profits, but also make it stable, thereby diversifying your business, finding new ways to generate income. It is this “niche” that is recognized by marketers and retailers as the most promising and profitable.

In general, experts advise entrepreneurs in the field of trade not to be afraid to take risks and introduce goods with high marginality into the assortment of the store. With a competent approach, weighing all the pros and cons, analyzing the market and competitors, you can increase profits.

But do not think that everything is so rosy: today, even when selling high-margin goods in a store, certain difficulties may arise, which means that an entrepreneur must be able to quickly respond to all changes in demand and the market, monitor the situation and try to keep up with the demands of the population .

The service industry is a broad business area. To correctly identify a profitable niche, it is necessary to analyze key market indicators. According to the State Statistical Service and other official sources, the most demanded services are those that are in high demand and are consumed in the largest volumes in terms of percentage value.

Analysis of the paid services market

According to Rosstat, in April 2016, the population of the Russian Federation was provided with paid services for 679.6 billion rubles, in January-April 2016. - by 2668.4 billion rubles. The share of expenses for their payment in the consumer spending of the population in April 2016 It amounted to 22.1%, which is 0.6% lower than in April 2015.

Comparison of data in percentage and natural (monetary terms) allows us to identify the most popular and profitable services in terms of making a profit.

Table 1 Volume of paid services to the population

	billion rubles	January-April 2016 in % to January-April 2015
Total paid services
including:
transport
housing
hotel
utilities
culture
tourist
physical education and sports
medical
health-improving
veterinary
educational
Price index not calculated

Source: Federal State Statistics Service

In monetary terms, the leaders are (in descending order): utilities, transport, communications, household, medical, educational, housing.

Current business model: Opening a rental company for laborers, income 1.7 million rubles. in year .

Positive growth dynamics (in descending order) for the period under review are: hotel, physical culture and sports, culture, housing, transport, medical.

Thus, transport, housing and medical services are in the greatest demand, judging by the volume of provision for the reporting period, they have a positive growth trend and are in the lead in terms of money.

We do not consider communications and public utilities as a profitable area for business due to their provision to the population by specialized organizations, companies and enterprises.

And household, as one of the most popular types, judging by the amount of money received for their provision during the reporting period, we will consider in detail in order to identify those that are in the greatest demand.

As a result of the analysis of the data of the Federal State Statistics Service on consumer services, we get the following picture. In value terms, maintenance and repair of vehicles, machinery and equipment are leading (22,757.8 million rubles); repair and construction of housing (18532.0 million rubles).

Thus, educational services remain, we will consider the demand for them in the context of preschool institutions.

Preschool Education Services: Opening a Private Kindergarten

As can be seen in Table 2, the number of preschool education organizations at the end of 2015 decreased by 0.9 thousand.

And the number of pupils, according to Rosstat at the end of 2015, on the contrary, increased to 7160 thousand from 6813.6 thousand registered at the end of 2014. In addition, the number of new buildings significantly exceeds the number of kindergartens that can serve them.

This is how the economy of the private kindergarten "Interesting Kindergarten" in Mitino looks like in numbers:

Rice. 1. Economics of the "Interesting Kindergarten".
Source: RBC according to the company

Thus, the initial investment in opening a private kindergarten, including the renovation of the premises, a deposit for rent, the purchase of equipment, expenses in the first year of operation until reaching self-sufficiency, amounted to 15 million rubles. Monthly expenses in the process of operating activities amount to 2 million 950 thousand rubles, this includes: rent, wages, utilities, food, training materials, advertising and marketing. Revenue 3 million 650 thousand rubles, profit before taxes 700 thousand rubles, STS 15% "Income minus expenses" - 105 thousand rubles, net profit 595 thousand rubles. The actual payback period is 21 months, the planned payback period is 36 months.

Services of a private medical center

In 2015, the Russian health care system, due to the reforms carried out over the past few years, faced a completely natural result of the development of the industry. According to a study by the Higher School of Economics, 80% of Russians cannot count on free medical care that meets their needs from the state.

The result of the reforms was: a decrease in the quality and availability of free services, a global reduction in healthcare costs, a decrease in the number of beds in hospitals by 9.3% on average across the country, a decrease in the number of doctors by 2.2%, and nurses by 2.8%.

Thus, the branch of paid medical services is attractive for investment also due to the fact that the state regulates the procedure for including private clinics in the system of compulsory medical insurance (CHI). Opening a private medical center is a profitable and sought-after line of business.

In 2015, non-state medical clinics provided services for the amount of more than 1.2 billion rubles.

According to the Director General of the Association of Private Clinics of St. Petersburg Alexander Solonin, the most popular areas of the industry are gynecology, therapy and dentistry.

Online advertising business

The Russian media industry has been changing direction over the past few years. Thus, according to the Expert publishing house, in 2015 the TV advertising market fell by 24% compared to 2014 to 1.7 billion rubles, the radio advertising market decreased by 32% to $189 million.

And online advertising, on the contrary, has a positive trend: the average annual growth rate was 16.2%. According to PwC's forecast, as early as 2016 online advertising will overtake television advertising, reaching $2.12 billion and becoming the new leader in the Russian media market. The main whale here is contextual advertising - this is exactly the type of advertising that business owners are willing to spend money on during a crisis.

Let's take a look at how the contextual advertising management business works using the example of the K50 platform, created by young entrepreneurs Stanislav Branovitsky, Ivan Krasnikov, Georgy Ternovsky. This is how the contextual advertising market looks like using the example of K50 in numbers:

• investments in K50 amounted to $0.8 million;
• turnover of K50 in April 2015 - 210 million rubles;
• revenue of K50 in April 2015 - 2.1 million rubles;
• K50 service offers 4 products;
• 2500 registrations in K50 services;
• 450 active customers use K50 products.

Transport services

According to the Institute for the Economics and Development of Transport (IEDT), the role of motor transport in the cargo turnover of the Russian Federation has a pronounced growth dynamics. Experts' calculations indicate that by 2030, the role of rail transport in the total volume of cargo turnover in the country will fall from 87% to 83%, while motor transport will increase from 9% to 11%. In the volume of cargo transportation, the same trends: 20% and 15% for the railway and 78% and 83% for motor transport. Opening a transport company is a promising line of business.

Reading 9 min. Views 152 Published on 05.11.2017

Trade is one of the main tools for constant progress. This statement was first voiced at the end of the nineteenth century, but nothing has changed over the past century. The trade sphere is one of the most profitable activities today, both in Russia and in foreign countries. Each seller acts as an intermediary between the manufacturers of goods and the potential audience. Such mediation allows you to make an extra charge on your own services, which increases the real cost of products several times. Below we will try to find out what is profitable to sell in Russia now.

Food is the brightest representative of everyday goods

How to become successful in this field

The development of small business in Russia is hampered by the abundance of hypermarket chains. Small stores cannot provide adequate competition to entire retail chains. Quite interesting is the fact that, despite such conditions, selling your product on the market is much more profitable. It is the market that provides sellers with various opportunities to increase their potential audience. Here, each seller has the opportunity to independently control the cost of goods.

Food products are a commodity that is in great demand among the population. According to statistics, the list of the most popular products includes fruits, vegetables, dairy and meat products. All of these products bring a stable income, with the right approach to their implementation. The main advantage of the market is that most of the surrounding residents go here in the hope of buying essential goods at a big discount. Such a privilege allows you to manage the demand for goods with the help of correctly placed prices.

Household chemicals - ranks second in the category of goods that are in high demand. Various cleaning products, personal hygiene items, as well as cosmetic products are required by people, regardless of the circumstances. The main advantage of household chemicals is an almost endless shelf life.

Seasonal trading can also become a source of regular income. Clothing, accessories and shoes - with the right marketing approach, will become a source of solid profit. Also high seasonal profits are brought by writing materials and school supplies. You can increase sales statistics by selling rare goods.
The main role in the issue of profit is played by the location of the outlet and the cost of the goods offered.

Most Profitable Items

The crisis has a negative impact on trade. Despite this, there are certain niches that the crisis has not affected. When developing your own business in the field of trade, it is necessary to focus on such a market segment. But here one should remember about high competition, so it is necessary to approach the issue of opening a retail outlet with great attention.

Selling goods and services is considered the most profitable occupation

As statistics show, household appliances and food products are in special demand during the crisis. At the same time, the demand for household appliances is constantly growing. This can be explained by the fact that the financial instability in the country makes people invest their available funds in things that will be used for many years.

Citing the same statistics as an example, we can say that due to the increase in the value of the dollar, the demand for such goods as sunflower oil, cereals and flour has increased. In addition, high demand remains for household chemicals, clothes for children and artificial mixtures.

However, many analysts of the market situation do not recommend opening a business based on the sale of shoes or clothing. According to them, most potential buyers prefer to save on goods from this category. Today, the most demanded goods in Russia are alcoholic and tobacco products.

What is more profitable to resell

Essential goods are in high demand in every corner of our planet. This category of goods includes household chemicals, medicines, food products, personal care products, cosmetics, clothing and beauty products. It is this range that brings in the main revenue. All of the above can not only be sold, but also resold, after purchasing small lots from manufacturers.

The business associated with the sale of cosmetic products makes a profit not only from retail sales, but also from the delivery of wholesale shipments from Europe. The received goods can be sold both independently and given for sale to small shops. This approach will allow you to make a profit, without large financial costs and physical effort. The main focus in this area is on those products that have a long shelf life.

The sale of such cosmetic products reduces the risk of losing financial investments due to long delivery or other nuances.

Many aspiring entrepreneurs rarely turn their attention to online sales, which is a fairly common mistake. It is online stores that are one of the key tools that allow you to find a potential client in a short time.

It is most profitable to sell essential products on the market

Let's look at how to get the most out of reselling different products. First of all, when drawing up a business plan, you should assess the needs of the market. Clothing, household goods and various accessories are in high demand in this area. The analysis of this market shows that the trade in women's clothing and jewelry brings the highest profit. The average margin for similar products purchased in China or Europe is at least one hundred percent. According to the same analysis, ninety percent of the goods available in stores are three times cheaper in the country of origin.

Based on all of the above, the question of what can be resold at a profit can be considered closed. Let's look at what goods produced in Russia are profitable to export to foreign countries.

How to make money on export

In European and Asian countries, non-ferrous metals and various industrial products are in great demand. Many entrepreneurs benefit greatly from the resale of glass and plastic products or consumables for various equipment and machinery abroad.

According to statistics, the demand for household appliances, construction equipment and spare parts for various machine tools is increasing every year. It is this category of goods that is most profitable to sell in foreign countries.

When opening an enterprise engaged in the export of various goods, certain realities of the Russian market must be taken into account. Food, clothing and cosmetics will not bring high profits, due to the lack of world-famous brands on the domestic market. If there are plans to make a profit from the export of goods, their attention should be focused on cereals and cereals. Such an enterprise can become a source of high income, but it is worth remembering the possible risks. Crop failure, violation of the terms of dispatch and other unforeseen situations must be taken into account.

What products are in demand

In order to determine the most purchased product in Russia, you need to carefully analyze the supply and demand in the Russian market. It is demand that is the key to the relevance of your offer. Today, Chinese and European goods, which are practically not produced in Russia, are in great demand. These products include various electronic gadgets, laptops and smartphones.

You can increase the number of sales at the expense of rare, but in demand goods

When planning your own business, aimed at obtaining a constant profit, you should pay special attention to smartphones. Moreover, not only mobile phones themselves, but also various accessories can become a source of profit. The constant development of the electronics industry increases the audience of this market. Many aspiring entrepreneurs, at the dawn of their careers, prefer the resale of used phones.

Modern fashion trends force consumers to replace their "toys" every few months. The acquisition of similar, relatively outdated models for the purpose of further resale can become a source of stable income.

It should be remembered that at the initial stages of developing your own enterprise in the field of trade, it is best to focus on those products that have a long shelf life. This approach will avoid possible losses due to lack of demand for your offer. Speaking of perishable goods, we should highlight the special demand for flowers and houseplants. Various accessories for growing and storing them are also in special demand.

Internet trading platforms

Trading Internet sites (Avito, Aliexpress) are one of the niches of the trading business, where there is no pressure from competitors. Here, each seller has the opportunity to sell his goods, at a price set by him. In this case, unusual, creative and rare things are especially popular. Unlike Avito, Aliexpress acts as a platform where most products can be purchased directly from the manufacturer.

Today, you can also sell on Aliexpress in Russia. In order to start making money on this site, you need to have your own online store or group on social networks with a large base of potential customers.

There are two main ways to make money with Aliexpress:

1. Self-acquisition of popular products and their further placement in their own online store (group in social networks). This method allows you to sell the purchased products within a short time due to the fact that the product you published is already in your stock.
2. Act as an intermediary between the site and a potential client. This way of earning is complicated by the need to find those customers who are ready not only to make an advance payment, but also to wait for their goods for a long time. At the same time, there are certain risks associated with damage or loss of goods during transportation.

To achieve success in this area of ​​business is possible only by cooperating with trusted sellers. When purchasing shoes and clothes, remember that the quality of such goods is much inferior to American ones. It is low quality that can explain the low price of such products.

The location of the outlet and the cost of goods have a direct impact on the result of sales.

Kitchen utensils, interior items, jewelry, cosmetics and small household appliances are the most popular goods that can be purchased for further sale. The average margin for such products is several times higher than the cost set by the manufacturer. The main advantage of this online store is free shipping and no need to pay customs duties. Summing up, we can say that the Aliexpress website is an ideal tool for promoting your own business in the field of sales, which does not require large material investments.

If we consider the Russian Internet market, then we should highlight such a site as Avito. Here you can independently track popular destinations and sell your goods without leaving your home. Placing free ads greatly simplifies the search for potential customers.

In this case, the seller does not need to acquire the necessary license (except for certain goods) and register with the tax authorities. In order to legalize your business, it is enough to open your own page directly on the site. In order to do this, you need to consult with the administration of the resource.

Conclusion

In order to determine the best-selling product in Russia, you should constantly monitor the situation on the market. Goods from the household chemicals section, children's clothing, various electronic gadgets, and even food products can bring high profits to novice entrepreneurs. Rising inflation and crisis phenomena increase the demand for essential goods, so this direction is in high demand among the population.

In contact with

What to offer the consumer, and to make a profit from it? What is more profitable to implement on the market in the coming years will be discussed in this article.

What is a hot commodity

A hot commodity is a product that is in high demand, it is easy to find a buyer for it. However, not in every case, popular goods can be unequivocally recognized as reliable and profitable for the seller - those for which a person will come, even if he is limited in cash. Therefore, before choosing products for sale, it is always necessary to take into account not only the level of saleability at the moment, but also in the future, as well as calculate the profit per unit of goods sold at the checkout.

Good selling item- this is a product that will be equally taken both in a crisis and in moments of economic development.

It is easier and more reasonable for an entrepreneur to get a little less income by selling reliable products (always needed) than expensive risky products that are purchased ad hoc. Compare cereals and delicious seafood: a person can eat buckwheat several times a week, while he will take caviar or shrimp only on holidays.

The simplest examples of in-demand goods

If you sit down for a moment and think about the most frequently bought in Russia goods, bread, cigarettes and alcohol come to mind. So it is, but this does not mean at all that opening a business selling any of these products is guaranteed to bring high and stable incomes or any advantages over other products.

Take, for example, cigarettes - one of the most popular products in the Russian Federation. The cigarette business is far from the most profitable. It's all the fault of the system, which is aimed at the formation of maximum prices in this particular niche.

Or consider alcohol.

Not every drink from a huge variety will be on the list of popular leaders. Expensive elite drinks - wines, cognacs, whiskeys, in rare cases, will be able to bring a stable income to the business owner in the same way as cheaper and more affordable drinks do. The most popular drink is beer. For the past 5 years, its sales have been steadily holding their positions at the same high level. But the success of sales of low-alcohol products is influenced by many additional factors: place, assortment, competition, brand.

But no matter how high and massive the sales of alcoholic and tobacco products are, there is another most profitable product for a business that every person acquires whenever they go shopping. And this place of honor belongs to an ordinary plastic bag. Starting polyethylene production is not so easy, but people make millions of rubles on this insignificant product.

Popular hot goods in Russia (in examples)

Now in the Russian Federation, the population is interested mainly in simple bakery products, vodka and cigarettes. But here, at the start, an entrepreneur needs to be careful: all specified positions are subject to certain restrictions provided for by law when pricing. Thus, it is necessary to ensure an extremely large turnover in order to make a profit, and this is difficult in the sales market, since competition in these segments is very high.

Currently in demand in the Russian Federation include:

• small household appliances, budget electronics;
• electrical goods;
• household chemicals and personal care products;
• Kids toys;
• simple food products (mainly bakery products, semi-finished products, oils, cereals and cereals, vegetables, tea).

However, a hot commodity and a profitable one are not the same thing.

The latter includes everything that the buyer is willing to spend his money on, without thinking too much about the amount. Such products, small and rather banal at first glance, can be sold with good revenue. Typically, the range of this retail " cheap stuff” is presented in small shops and stalls, and is purchased for free in China: dishes, hygiene products, stationery, small things useful in the household (clothes pegs, hangers, coat hangers, adhesive tapes, etc.). Thus, a profitable product is everything that surrounds us every day, which a person uses regularly.

The buyer will always need food, so even in a crisis, the leading positions in terms of sales do not give up food. Consumers try to avoid expensive offers and look for affordable analogues, for example, instead of natural cheese, they take a cheese product.

Another profitable position is gastronomic products by weight. Nuts, teas, dried fruits, dried seafood and other trifles that are purchased in large quantities in China or Asian countries, and then sold in small containers at a premium. So much and cheap turns into little and expensive.

How to choose a hot product for your niche in business

Everyone chooses a certain strategy for himself:

• the sale of risk-free goods with a smaller but stable profit;
• trade goods from the high-risk group and receiving unstable, but sometimes high profits.

Most entrepreneurs will choose reliability, that is, the first option. Starting in search of goods for commerce is not from the most popular varieties, but from promising and profitable ones.

Most purchased goods in the country can be grouped into the following categories:

• small household appliances - among them are kettles, irons, mixers, blenders, hair dryers and others, without which life is basically possible, but with them it becomes more comfortable and simple;
• electrical goods - this includes sockets, switches, light bulbs, adapters and other similar items that a person needs;
• sanitary items - plumbing and accessories that tend to be damaged - these are gaskets, valves, taps, showers and others;
• tools of daily use - include hammers, saws, nails, screws, screwdrivers, axes and many other things necessary in the household;
• household chemicals - includes various cleaning products, detergents, personal hygiene items that people purchase with regular constancy;
• clothing and footwear - goods that a person will not buy every day, but cannot do without them;
• goods for children - clothes, toys, shoes, accessories, everyday life accessories, etc.;
• other everyday items.

There are also leaders among food products. According to statistics, the most purchased over the past year in the country were:

• meat, including chicken, pork, beef and turkey;
• chicken eggs;
• semi-finished products - are in great demand among women;
• frozen seafood and fish;
• vegetable oil and butter;
• cow's milk;
• pasta, flour and flour products;
• salt, sugar;
• cereals - rice, buckwheat, oats;
• Black tea;
• fruits - bananas, apples;
• vegetables - onions, potatoes, cabbage, carrots.

Among all the variety, some products are in great demand, others are less. How to make the right choice and stop at a certain type?

1. Orientation to own knowledge, interest and command of the heart. Not every product will equally bring satisfaction from working with it. Somewhere there will be a lack of knowledge, somewhere experimental knowledge, somewhere the frequency of implementations. The key to the success of any sales should not lie in the thirst for an early profit. First of all, you need to love your own business.
2. Comparison of the most suitable product groups for you. If you are torn between several varieties of goods and do not know which one to prefer, then a detailed analysis will help determine.

First steps on the way to a big business

After you have decided what to sell , you need to answer a number of questions that will help develop a business strategy. So this is:

• where to sell;
• who to sell.

The solution to the first question can be found in two ways:

1. Open a shop, go to the market , rent a room for a shop, rent a stall or retail space, and so on.
2. Trade over the Internet. This method will reduce the price of goods and attract more buyers.

Each of these options has both advantages and disadvantages. Not every product can be successfully sold on the Internet, and not every product on the shelves of the store is able to interest you in the same way as in the open spaces of the network.

Now back to the second question - to whom we will sell goods. If the products are in demand mostly among the elderly population, then it makes no sense to organize trade via the Internet. Regarding real trade, it is also important to decide on buyers in order to profitably place your sales markets in the future.

The next step will be to take into account all your capabilities in the following aspects:

• the availability and volume of start-up investments for starting a business;
• when opening a retail outlet, it is desirable to conduct preliminary marketing research in the proposed territory: demand opportunities, traffic flow, likelihood of competition, etc.;
• it is necessary to take care of the maximum demand in the chosen place, as well as the stability of demand for the goods even with changes in the economic situation.

With a detailed study of the listed aspects and the correct answers to the proposed questions, starting a business will not seem so complicated and intimidating.

Internet trading

The offer of products on the Internet is beneficial for several reasons. First, the coverage of the global network in the Russian Federation is over 70% and this number is growing every year. One way or another, almost all residents of the country have access to online stores. Secondly, if earlier online shopping was popular among young people, now these people are getting older, and the “army” of young site visitors is constantly replenished, that is, sales volumes are also growing. And finally, thirdly, the rhythm of life makes us look for faster ways to purchase the necessary products, so online stores come to the rescue (they are visited from computers, and 1/3 of users from tablets and smartphones). In addition, merchandise in them becomes more profitable and to save the budget.

Hot goods on the Internet

What to build a business on the network, which is more required by users who prefer to make purchases online?

Electronics

The first group includes all kinds of electronic devices and electrical goods that are compact in size: home and kitchen appliances, mobile gadgets, laptops, readers, tablets. As for various teapots, toasters and coffee makers, it is better to organize their sale on well-known sites, since opening your own online store is a costly business, and you will also need to constantly compete with major players.

Perfumes and cosmetics

This group includes eau de toilette and perfumery water, cologne, face and body skin care products, cleansing serums and gommages, decorative cosmetics. Also, the range can be supplemented with accessories for applying and removing funds.

Gift items and toys

Even in the absence of money, people tend to pamper a close present. Unusual gizmos are purchased for adults, and toys (plush, plastic, radio-controlled) - for children. Quadcopters and their accessories are becoming popular.

Clothing and footwear, accessories

Turning to online stores for such a seemingly simple product, people are forced by the high price in regular outlets. Often on the Internet it is possible to find a similar product much cheaper, plus with free delivery - a double benefit, and a person does not need to leave the house once again.

Green tea, coffee

Trade in these products is promoted by customers who strive to lead a healthy lifestyle, advocating cleansing the body and saturating it with useful elements. Despite the crisis, many people cannot deny themselves a cup of delicious drink.

Online shopping prices

Any person organizing a business is interested in what kind of cost premium can be made on the assortment, how much revenue will be received in the end by selling all the purchased goods.

For the most everyday goods, the margin cannot be large, from 5 to 35%, and only large stores can afford to do this. But even they, like smaller entrepreneurs, strive to find goods with a high mark-up from 100% (umbrellas, bags, gifts) to 300% (gadget cases, seasonal products). It is most advantageous to purchase cheap Chinese products, and only after that to sell them on the territory of the Russian Federation is many times more expensive.

If you plan to open a store from scratch, then it is better to refuse to sell equipment and electronics, since they need to be purchased in large quantities, and customers may experience breakdowns during operation.

At the start of opening a business, it is quite possible to engage in the trade of wow goods (purchases of impulse demand). This includes various items that will help a person do something without much effort (a slimming belt, simulators for certain muscle groups, devices for savingelectricity, fuel). The main thing is that such products should not be classified as perishable (since the percentage of utilization of expired raw materials is high), they do not require special storage conditions (humidity, temperature), since you will have to look for additional premises and spend money.

Statistical data

As an illustrative example, we will give information collected using the well-known Avito portal, where both individuals and companies are involved in the sale. So, over the past year, users spent almost 34 billion rubles on the purchase of products from 5 categories:

• personal goods - 6.5 billion;
• products for home and summer cottages - 5.5 billion;
• products for recreation and activities - 3.5;
• household appliances - 15.2;
• all for pets - 4.7.

The leaders in statistics were seasonal goods (for example, fans, tents were well bought in the summer), gadgets and accessories, and clothes.

general Statistics for 2016 allowed to create the following list of the 10 most frequently bought goods on the Internet:

1. Small household appliances became the leader of sales on the Internet.
2. In second place are cosmetics and perfumes.
3. The honorable third place was occupied by mobile phones. Moreover, about 10% of citizens RF regularly update their gadgets by purchasing phones on the Internet at better prices. On average, people buy models worth up to 600 US dollars.
4. Then come tablets and laptops.
5. Toys and original gifts.
6. Licensed software.
7. Shoes, clothes, accessories.
8. Books. Quite interesting is the fact that, despite the free, easy accessibility and convenience of the electronic version of books, paperback literature is being sold at a good pace via the Internet.
9. Order and pay for tickets online.
10. Large home appliances.

But most of the most popular goods are not suitable for opening trade via the Internet from scratch. For example, even if you have enough money to invest in a large household. equipment, then you need to buy it only in bulk and in large quantities. Damage costs cannot be ruled out. A market already crowded with large entrepreneurs, with whom it will be difficult to compete.

Regional difference

In many ways, demand depends not only on how much money the client has in his wallet, but also on seasonality. The keyword selection service will help you evaluate this parameter. wordstat.yandex.ru. On this site, you must enter the query of interest and select the region. Next, the system will show how many times the word was requested during the month. To assess the seasonality of a product, just switch to the “request history” and view the data provided. Based on the information received, it is easy to conclude which product will be more interesting to people in summer or winter.

Of course, one can make assumptions based on life experience, but statistics are much more reliable than subjective hypotheses.

For example, a rain umbrella should be needed by a person in autumn or spring, but in reality this product is most bought from May to September.

Another direction for local trade - regional branding. This implies the production and sale of T-shirts, sweatshirts, mugs and other souvenirs with the logos of the district, city or region, or, for example, clothing for Siberians.

As you can see, it is not so difficult to determine the most profitable product, because in fact all these products are everything that we need almost daily. Those things that a person cannot refuse even in a crisis will always be in the shopping cart.

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