Hello dear friends! Alexander Berezhnov is with you - the founder of the HiterBober.ru website.

He himself sold his things through Avito more than once and even understood how to build a business on this.

By the way, selling on Avito is one of the best, and most importantly, legal ways to get income using the Internet.

Today, earning on Avito is possible without investing money at all! I will share an honest earning scheme, using which you will earn your first money.

1. Earnings on Avito - how much can a beginner really earn

If you are friends with a computer, and also know how to communicate with people, then earnings in 500$ and more in a month will be just the beginning for you.

Personally, I made about Avito 10 000 rubles in one week. This took me about one full day. I think it's good.

Agree that such additional income will not hurt anyone.

Here I sold things that I got for free, and those that were at my wife's house. The most interesting thing is that she was going to throw them away. :)

This is how some people start a home business on Avito.

But at first, they simply decided to get rid of unnecessary “junk”.

Friends, according to my calculations, here every more or less adequate person from scratch and even without investing money can earn at least his monthly salary.

I told about exactly how to earn the same 20,000 rubles here in paragraph No. 4 of the article entitled “Business on Avito - how to build it and where to start”.

This material will be especially useful for novice sellers.

And if you act as a buyer on the Avito website, then be aware that there are unscrupulous sellers here who use “gray” or even “black” earning schemes.

For example, my friends Alexander and Vitaly were almost scammed for money by experienced scammers, and this is given their extensive experience on the Internet.

Important!

Never send anyone an advance payment for goods and under no circumstances send goods to a “customer” without payment on his part.

So you protect yourself from dubious transactions.

2. My example of selling goods on Avito in 3 hours

I was selling my wife's Samsung washing machine here, which we originally wanted to throw away even though it was in working order.

From the sale we wanted to get clean 3000 rubles, and I set the price 3400 rubles, including bargaining.

Moreover, analogues of our washing machine cost a little more. So I thought it would sell out pretty quickly. And so it turned out.

If you describe my sale in ordinary language, then I just raised my ass, took a picture of a washing machine on my phone and posted an ad on Avito late at night.

The next day, in the morning, I received 3 phone calls from interested buyers.

As a result, already at 11 o'clock in the afternoon we sold the washing machine to a middle-aged married couple. These people bought it for tenants.

No wonder the Avito.ru slogan is “Easy to buy, easy to sell”.

Now I have described a real example - how to make money on Avito and once again I was convinced that here you can really at least turn old things into money, and some people have such things at home for several tens of thousands of rubles and even more.

As a result, my sale took place so quickly thanks to the technology that I described below in the next paragraph.

Just take it and implement!

3. How to make money on Avito (Avito.ru) - 7 easy steps for a beginner

The steps described below will help almost anyone to make money on Avito: from a student to a pensioner.

If you systematically approach such sales, then you can build a good additional income on this, but for someone it can become the main one.

Step 1. Register on Avito

We go to the site Avito.ru and click on the inscription "register".

After that, you will have your own personal account on the site, through which you can create and manage ads, as well as change your profile data.

Step 2. Choose a product

Now you are ready to start making money on Avito.

It remains only to decide what you will sell. If you already have specific ideas or a product that you want to post here, then no problem, just go to the next step of the instructions.

If you still don't have any ideas what to sell through Avito, here are some tips for you:

• their old things;
• used things of your friends, acquaintances and relatives;
• new goods that you can get at a price below the market;
• new goods from contractors (brick, cement, spare parts);
• your services, (skills) that you possess;
• goods of online stores, of which you can become a partner.

The easiest way to start doing at least something and get the first money from selling through Avito is to look around you, and I assure you, there will be a lot of ideas.

Walk around your apartment or house, remember what you “littered” on the balcony or in the garage: an old bicycle, winter tires, an unnecessary laptop, a broken office chair, or maybe your pet is tired of you.

Even animals can be sold here, or as a last resort, donated (if the hand does not rise to sell).

Just give an ad with the text "I will give" or "I will give it to good hands."

How to make money on Avito without sales

At first glance, this is impossible.

But, practice shows that making money on Avito is possible without sales.

To do this, you just need to post ads of your friends who provide any services and agree with them on your percentage for the purchases of customers who came on your recommendation.

For example, you have friends who are builders, designers, furniture makers, and so on.

In this case, your task is to receive a call and refer the potential client to your friend.

I personally tested this scheme and earned 5,000 rubles (my commission of 10%) for finding a client and giving his contact details to a friend who is engaged in apartment renovations.

Step 3. Compose the ad

Remember that the purpose of the ad is to receive a request from the client: call, sms or e-mail.

Your task when writing a text is to interest a potential client in your product or service.

Therefore, make an ad according to certain rules:

Rule number 1. catchy title

You don’t need to write the word “sell” in the title, this is already implied.

Add an adjective to the title.

For example: bright, original, stylish, reliable.

This will make your ad title stand out from the rest.

You can also insert an additional word (phrase) here, which will help draw attention to the title.

Compare the two ad headings:

1. Vacuum cleaner LG;
2. Reliable vacuum cleaner LG with water filter.

Agree that in the second case, the title will look more advantageous.

Rule number 2. Original emotional text with a “mini-story” about the product being sold

Most sellers list only the technical characteristics of the product in their ad, while you can make your ad more emotional by “humanizing” it by using a mini-story in the product description.

In the case of a vacuum cleaner, you can tell how it served you faithfully and why you are now selling it.

Here you can also mention how your dog licked it, mistaking it for a friend or something similar. :)

This is done in order to evoke positive emotions in a potential buyer and personalize your product.

Here is such a short but sincere ad I got when selling a washing machine:

Now, following the intuitive instructions, place the product on Avito and wait for a call from a potential buyer.

If you want to sell your product as quickly as possible, use the paid services from the service: “VIP placement”, “advertising up”, and so on.

Step 4. We receive calls

Now, when people see your ad (assuming your ad and offer is adequate), you will start getting calls.

Remember that the volume of sales of your goods and services depends on the number of incoming calls. There are many factors that influence the intensity of customer contact with you. I recommend that you familiarize yourself with the course "", which will help you implement automatic mass submission of ads and constantly raise them to the top without paying.

Here are the key rules that will allow you to make telephone communication with a client as efficient as possible from a commercial point of view, that is, it will help you “sell” a meeting with a client where you sell your product (service):

1. Rule number 1. Say hello to the client;
2. Rule number 2. Ask how you can address your customer (get the name);
3. Rule number 3. Ask clarifying questions, try to find out the motivation of the client to buy;
4. Rule number 4. Arrange a meeting with a potential buyer, because it will be easier to make a sale face to face.

Proper communication with a client on the phone is an important step in the sales cycle on Avito, which will help you earn more than others.

Step 5. We sell goods at a meeting

When meeting with a potential buyer, be friendly.

Greet him by calling him by his first name.

Try to capture the client's mood and act accordingly.

If the person needs to talk, give them the opportunity.

Then, move on to the sale itself.

Usually, a person already imagines what he will get from you, so the meeting in most cases does not take more than 5-10 minutes.

However, if the buyer has questions, answer them honestly.

So you will cause additional trust in the client and the chances of selling a product (service) will increase many times over.

Having made the first sales, you will feel that earning money on Avito is becoming a reality for you.

Step 6. Calculate profit

If your product had some cost, and even more so if you purchased it specifically for resale, then subtract this cost from the transaction amount.

For example, if you bought a bicycle from a neighbor for cheap 3000 rubles, and on Avito you bought it for 7000 rubles, then your profit will be 4000 rubles.

Step 7. Scaling the activity

If you manage to sell goods in this way, then simply scale this activity: expand the product range and publish more ads per day.

So you will start meeting with customers more often and your sales will grow.

If the need arises, find yourself an assistant and train him to place ads on the site with interesting text and receive incoming calls according to a well-established scheme.

At the same time, focus on finding products and quality meetings with potential buyers.

4. Business on Avito - how to build it and where to start

On Avito you can earn an amount equal to your average salary.

This will be the first step to building your own business with the help of this site.

For example, the average salary in the city of Stavropol (where I live) is 23 000 rubles and this is the so-called accrued income.

If we subtract from this sum 13% income tax, then in the end we will get “on hand” only 20 000 rubles.

It turns out that we need to earn 1000 rubles a day, if we work 20 days a month.

So, we need to sell something that will bring 4 times 5,000 rubles, 40 times 500 rubles, and so on.

The main thing is that the total profit for the month should not be less than the declared 20,000 rubles.

Suppose that you will sell bricks here and agreed with the supplier that for each brick sold you will receive 2 rubles your markup.

By the way, the example with bricks was taken by me not at all by chance.

One of my acquaintances (his name is Aleksey and he is only 22 years old) sells cinder blocks here - these are the same bricks, and earns more 60 000 rubles.

On the day they buy from 1000 cinder blocks or more.

Count yourself: 2 ruble multiply by 1000 units of goods and get 2000 rubles a day!

At the same time, he only places ads on the Internet, receives calls and leaves to sign an agreement. Delivery and all other actions are performed by the supplier himself.

This is another real example of how to make money on Avito.

Thus, you can even become a freelance sales manager for a company and find clients through Avito.

Decide what you will sell and start to act actively.

Believe me, your efforts will pay off in the very near future. I have many friends who started their business this way.

How to start a business on Avito

Start with the selection of goods (services) that you will sell here.

Then, make a simple calculation, like the one I presented above, and you will see how much you need to sell the goods and in what period to earn the desired amount of money.

Now many people start their online business to create an additional source of income for themselves or in order to make it their main one. Why? Because internet marketing has many advantages over other types of business!

Let's consider them in more detail:

1

First, you can contact anyone in the world who has access to the internet if you sell your products online. This means you have a wider market that can generate more profit. Secondly, to create an online business, you will need much less money than to create an offline business.

2

Another aspect that appeals to many people is that you don't need to manufacture your own products to start an online business. In internet marketing, you can earn a lot of money simply by selling other people's products. To start working on such a marketing strategy, all you need to do is enter into an agreement with an online store and you can immediately start making money selling goods from an online store.

3

By the way, the most popular and fastest growing way to sell products online is affiliate marketing. Affiliate (affiliate) marketing, in its simplest definition, is the relationship between an online store or seller that has products to sell, and its affiliates - people who are willing to advertise the seller's product on their websites.

4

In a typical affiliate marketing scheme, a merchant provides their affiliates with banners and text ads that link to their site. Affiliates (website owners) place these ads on their websites and receive money every time people click on the ad and make a purchase on the seller's site.

5

Getting started making money online with affiliate marketing is relatively quick and easy. All you need to do is register as an affiliate on the website of a company that offers affiliate programs. An alternative method, and much easier, is to register as a member of an affiliate network, which brings together various affiliate programs from various online sellers or distributors in one place. Registration is usually free. The largest in runet is Admitad, abroad one of the largest is linkshare.com

6

When you sign up for an affiliate marketing program, you usually need to fill out a form containing information about yourself. Some affiliate programs may also require you to provide your site's URL and describe its content. This allows sellers to verify that you do indeed have a site with content that is relevant to their products. Some affiliate programs will not ask if you have a website. After filling out the form, you will be able to select the affiliate programs you want to promote.

7

After signing up for an affiliate program, you become an affiliate and are ready to start making a lot of money by selling other people's products online. How to earn money? There are many ways for you to make money as an affiliate and most of these ways depend on the type of affiliate program you signed up for.

8

Many affiliate marketing programs make money for their affiliates in one of three ways: pay-per-click (PPC), pay-per-sale (PPS), or pay-per-action (PPL). With pay per click, the partner receives money every time he directs his visitor to the seller's site. PPS and PPL affiliate marketing programs work a little differently. In PPS, an affiliate only earns money when their visitors click through to a merchant's site and make a purchase. In a typical PPS affiliate program, the affiliate typically earns 15% to 20% commission on every sale. In the PPL affiliate program, the partner receives a fixed fee when his visitor goes to the seller's website and performs a specific action (for example: filling out a questionnaire, registering, etc.)

9

Some affiliate programs are two-tier, when a partner can recommend an affiliate program to other people. In such affiliate programs, a partner can earn not only from sales and traffic that he will send to the seller’s website, but also from the sales of partners whom he brought to the affiliate program and who registered there on his recommendation.

10

Another way to make good money through affiliate marketing is to participate in an affiliate program based on residual income. Residual affiliate programs are affiliate programs where the affiliate will be paid continuously as long as the buyer he brought buys on the seller's website. In this affiliate program, the partner usually receives a low percentage of the sale, but he can receive a constant income even from one attracted client, unlike other programs where the partner usually receives money only from the first sale or from purchases of one attracted buyer within a month.

Conclusion

Among the many options and ways to make money, affiliate marketing is by far the most popular and easiest way to make money by selling other people's products online. As far as how much money you can make from affiliate marketing, it's all up to you. Selfless and hardworking partners, of course, earn more money compared to those partners who simply signed up for an affiliate program and forgot about it. For example, the earnings of the best partner on Admitad amounted to 220,492 rubles. for these days.

Sales Generator

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Many businessmen in one way or another are engaged in sales through the Internet. This is a very convenient and profitable way to earn money. A person can stay at home and still control his business and get a good income. To become an Internet businessman, you do not need to receive a special education, you just need to master this type of sales. Today we will tell you how to sell online so that the money flows to you.

From this article you will learn:

1. Where to sell online
2. How to sell abroad online

What to sell online to get rich

Many people want to succeed in e-commerce, but not everyone succeeds. The situation is aggravated by the fact that competition is inexorably growing. It is rather difficult in such conditions to find and occupy your niche and effectively sell those goods via the Internet that are needed by a potential consumer. Among the most successful objects of sales are the following.

• Navigators, radar detectors, video recorders

There are very high markups on these items. A common situation is when a product is bought for 500-700 rubles, and sold for 1000-3000 rubles and more. Do you think it's unrealistic? But that's the reality. Chinese radar detectors cost a penny. Their purchase price starts from 200 rubles, but in Russia they cannot be found cheaper than 700 rubles. As you already understood, the sale of such goods will allow you to get rich very quickly.

• Shoes and clothes

The situation is the same with clothing, which can be purchased directly from the manufacturer at a very low cost, and sold via the Internet can be at a large margin.

• Auto accessories and car care products

Motorists are always ready to give a lot of money to care for their iron horse. Cleaning products, steering wheel and seat covers, numerous useful and decorative car accessories are always in demand. Therefore, sellers set fairly high prices for all these paraphernalia. For example, they can sell a snow blower over the Internet for 500 rubles, while its true price is five times less.

• Unusual goods

Popular among the Internet audience are all kinds of unusual gifts, entertaining souvenirs, funny toys. Such original things as, for example, business card holders in the form of a knife, have an extra charge of 100%.

• Women's and men's accessories

Through the Internet, you can buy various accessories very cheaply in the same China, which everyone is able to purchase on their own on the notorious Aliexpress. For example, you buy bracelets, glasses, belts for the minimum price of 100 rubles, and you sell these same goods not even for 200, but at least 500 rubles, as quite worthy branded items.

• Interior items, bed linen, towels

Beautiful interior items have a very high mark-up, and it is profitable to sell them over the Internet. So, you can buy very cheap bed linen from wholesalers and sell it at two or even three times the price. Other decor items that have an auxiliary purpose (bottle stands, shelves, soap dishes, etc.) are also in demand, so you can make very good money selling these goods.

• Phones and tablets

Smartphones, phones, tablet phones and other means of communication are very popular in China. Asian craftsmen got the hang of making them workable for a very small price. For 2,000 rubles, you can buy an Android smartphone, and then sell it online for at least 5,000 rubles.

• Small electronic gadgets

Chinese craftsmen produce various gadgets and tech devices in large quantities. A huge selection of universal chargers, players, e-books, adapters and other equipment that is so necessary in the modern age can be purchased there at extremely low prices and really earn money selling them in Russia.

• Light fixtures

Various musical and lighting equipment for clubs can be sold over the Internet with great profit. Laser pointers and light music are very cheap from wholesalers.

• Cases and other accessories for phones

Very wanted items! Many people prefer to buy them online, because there is much more choice and prices are lower than in offline stores. The purchase price for the same covers starts from 100 rubles and even lower, but you can sell them at a price of 500 rubles. And people will buy. Some make cases with their own hands and sell them at a price cheaper than store ones, which, in general, is also a good way to earn money.

• Handmade

If your hobby is needlework, then this hobby can be a source of good income. After all, everything is sold on the Internet. Jewelry, toys, crafts can find their buyer if the thing has its own zest. Individual and unusual creations are always in demand. If you have "golden hands", then make your craft a way to constantly earn money via the Internet.

At any time people will buy food. Food is another hot commodity that can be sold online. People are good at buying pastries and sweets. But you can only sell on the Internet those products that you know how to cook yourself and that are able to deliver to the addressee.

• Services

The Internet is a place for selling not only goods, but also services. Whatever abilities you have, all this will be in demand. Perhaps you will be able to draw up a statement of claim to order or submit financial statements to the tax authority, conduct training on an effective method of losing weight or a master class on the origami technique. The main thing is that you have enough strength and energy to provide so many services to earn your living.

Submit your application

• Collections

Collectors can always make good money selling their treasures. There are things that cost a lot of money: antiques, a collection of rare coins, etc. For such exquisite and expensive things, it is even advisable to arrange auctions. There are buyers for rare collectibles. But, I must say, this type of sale is not available to everyone, since this product is piece.

• Graphics

As an option for making money online, you can sell copyrighted photos or videos through the Network. Selling such a product has its own specifics, but a graphics distribution business can be profitable if it is properly organized and put on the right track.

• Knowledge

• Cosmetics

How to sell cosmetics online? Usually, buyers agree to purchase cosmetics, household chemicals only from companies that are well known. If you have just started your business, you will have to really work hard to win the trust of customers. This is a very difficult area of ​​sales for beginners.

Here are a few rules for a successful online business:

1. Main quality. It is very important to offer quality things on the Internet, only then the audience will quickly reach out to you and replenish your customer base. The fame of good products spreads quickly.
2. It is always worth starting with a product known to the consumer. You should not offer people something new when they are not familiar with your company. Start by selling those things that are in significant demand. Set a decent markup that will get you started.
3. The uniqueness of your product will be the trigger for sales launch. Even if you have chosen a popular product, make it different from everyone else. Something in your product must be unique: production technology, price, quality - whatever.
4. The more you invest in a business, the greater the odds you get over your competitors.

Is it possible to sell medicines and alcohol over the Internet

If you seriously decide to engage in online sales, then you should start by studying the Rules for Selling Remotely, approved by Decree of the Government of the Russian Federation of September 27, 2007 No. 612. From this document you can learn about what exactly can be sold via the Internet.

Paragraph 5 of the Rules states that it is inadmissible to sell alcohol remotely. The same prohibition applies to tobacco and goods, the free sale of which is prohibited or restricted by Russian law. You will also not be able to sell medicines and weapons, narcotic and psychotropic substances via the Internet.

For violation of such norms, administrative liability is provided for under Article 14.2 of the Code of Administrative Offenses of the Russian Federation:

• for citizens -1500–2000 rubles with or without confiscation of goods;
• for employees of organizations - 3,000–4,000 rubles with possible confiscation of goods;
• for organizations - 30-40 thousand rubles with or without confiscation of goods.

How to sell online the right way

Deciding how to sell certain goods over the Internet is not an easy task. This task is of a strategic nature. You need to think through everything thoroughly in order to have maximum income with minimal investment.

• Accounting. In order to save money, you need to abandon the full-time specialist. Think about an alternative way of doing bookkeeping, which could be one of the effective online services, for example, MoeDelo. This step will save you a fair amount of money.
• Logistics. It is very important to decide how you will ship your product. Perhaps your business allows you to do it yourself. But, when it grows, you will have to resort to a delivery service. One of the reliable and affordable companies is the MultiShip service. When sending goods with its help, you can always track the shipment.
• Telephony. This point is also not worth saving. There are organizations that allow you to create a PBX for a very modest fee. The Mango company will provide you with a virtual PBX with an answering machine for little money. As an option, you can purchase a SIM card from the Megafon operator and buy a city number for 200 rubles per month.
• Soft. If you have decided to save on office rent and staff recruitment, then you should take care of organizing successful interaction between all members of your team. So, you can use the Google Docs service, which allows you to create diagrams, edit texts, build tables and solve other tasks at the same time by several people.

Where to sell online

• Virtual bulletin boards

The most active sales site in Russia is Avito, a free bulletin board that involves trading without intermediaries. It is not very convenient to post information about a product every time, but the resource is more than suitable for one-time transactions. Virtual bulletin boards are always able to attract additional customers.

Social networks are a great help for those who decide to sell via the Internet. Social networks currently hold in their snares a huge number of people who will be much more comfortable making purchases without leaving Facebook or Vkontakte. Your task is to correctly compose and place an ad, as well as open a bank account or an electronic wallet with which you can pay for the goods.

One way or another, but both Avito and the announcement on the social network will lead interested people to your official website. If there is none, then the interest of many will remain unsatisfied, and the purchase will not take place. Therefore, having your own online platform where you can find out everything about your product is very important.

If you are selling a single product, especially if it is an info business, then a landing page will suit you. A sales page works best if your goal is to quickly sell, for example, a tour package in one direction without any alternative offers.

There are many exchanges on the Internet where people offer their services. These are analogues of real-life labor exchanges, but here we are not talking about employees who are trying to get registered with a work book, but about freelancers who want to work remotely and sell their services via the Internet. And this is also a sales option.

Basically, these freelance exchanges employ copywriters and designers. Everything related to the creation, promotion and design of websites is accompanied by certain services that will be in demand as long as the Internet exists. All the applicant needs is to register on the exchange and indicate his electronic wallet. The most famous sites are Advego, TextSale and eTXT.

How to sell used items online

It happens that people sell things that were in use, and in appearance it is noticeable. There are scratches, scuffs, etc. on such an item. Its price will be significantly lower than the purchase price. But, if the thing was used carefully or for a very short time, then it has all the characteristics of a new product, although it costs less. Many people prefer to buy items that have already visited some owners, precisely for the reason that the price for them becomes much lower than the store. But with proper care, frugality and accuracy, the subsequent purchaser will not remember the former owner of the thing.

Sometimes a brand new product is stripped of its label and never used. Of course, it is no longer possible to call this thing new, and it is automatically classified as used. The price of such a product falls, respectively, it will not be difficult to find a buyer for it. The main thing is to determine the thematic platform. Consider several options for selling used items online. Let's define the product category:

• Products for children;
• clothes;
• fur;
• furniture.

Each type of product has its own platform where sales will be most effective.

For example, if you decide to sell children's things over the Internet, then there are several worthy attention on the Web. sites suitable for these purposes:

• the Russian-language website Yu-mama, which offers not only goods at affordable prices, but also a forum with discussions of burning and pressing topics for current or future parents;
• a site with the telling name "Children's Flea Market". It offers not only clothes, but also strollers, toys, textbooks, baths, pools and many other interesting and useful things for the growth and development of children.

Let's reveal some secrets for a quick sale of goods:

• Prepare your photos. It’s better to add images after all, because psychologically people are more interested in those ads where the product can be seen immediately. Do not take someone else's photo from the Internet. If the illustration of the thing is much better than the thing itself, the buyer will clearly refuse to buy in the future, wasting his and your time.
• Create a unique selling proposition. It should stand out from all the others. Advantages can be a lower price or some kind of bonus as a gift.
• Don't over-price an item. Rate the item realistically. Some believe that it is better to slightly overestimate the cost, so that later in the process of bargaining to give way. But in fact, the high price repels many immediately. And no one thinks about how much it will be possible to bargain. Calculate the average cost and sell the item you don't need for a couple of percent cheaper.
• Do not deceive the buyer. Be truthful about the features of the item you are selling. Remember that if a person calls you and asks about a thing, then he is interested in buying.
• In a relationship seasonal items determine the optimal time for sale. Demand for them increases precisely in the corresponding season. Solemn clothes are best sold on the eve of the holidays, autumn and winter things - before the cold. Be guided by the time and post ads about a month before the season.
• It is most effective to post information immediately at several sites. After the sale, they will be easy to remove.

How to sell goods through an online store

If you are planning not just a one-time sale, but a real business, then, of course, you need to sell the goods in demand. The best way to trade on the Internet is to launch a selling website. Not much money is needed to create and promote it. It is important to properly organize and think through everything.

An online store can work according to the following mechanisms:

• Standard sale. A typical story for an online store. The website contains a catalog of products with prices. As soon as a customer places an order, you send it to the specified address. Thus, the transaction is made directly between you and your buyer.
• Dropshipping. This business model is often used by those sellers who do not have their own warehouses. Here's how it all happens: your site contains information about the product, its characteristics and cost, but in reality you do not have this product. And, as soon as the user places an order, you place an order with the supplier of the goods, acting as an intermediary.

You can sell over the Internet goods at retail and wholesale. Again, not everyone can afford to keep stock for bulk sales. In the second case, bookkeeping will be more difficult. Therefore, it is better for beginners in the field of e-commerce to start with retail.

If you open an online store that sells only in a specific region, it will be less costly for you. It is much more convenient to carry out delivery only within your region. This is the most acceptable option at the start, but then you can cover a wider coverage area.

How to start selling through an online store

Stage number 1. Choosing a niche

When choosing a niche, you must calculate your chances in advance. Are you in a position to compete with other suppliers of goods similar to those you intend to sell online? Is the chosen type of sales capable of bringing you profit, or is it associated with losses alone?

The choice of the product itself, the sale of which you will be engaged in, also directly depends on your finances. Starting capital sets certain limits. If you do not have significant cash, you are unlikely to sell jewelry or expensive electronics.

First of all, you should conduct a marketing analysis. This can be done independently or with the involvement of specialists. Of course, you will make the final choice based on your personal feelings and preferences. What causes a storm of emotions in you, perhaps the consumer will also like it.

But, nevertheless, push personal feelings and preferences to the last plan, when the main directions have already been selected on the basis of serious analytics. For example, you have decided that your niche will be selling clothes. But now you have to decide whether to start by selling ties or gloves? Trust your intuition.

What should be guided in your choice? The product to be sold must be:

• in demand;
• competitive (it is desirable that the competition is not too high);
• off-season.

When starting a business, these criteria are of great importance. Knowing how to sell online is not enough. You need to decide what you will be selling.

Stage number 2. Search for suppliers

Information about the suppliers of certain goods is now apparently invisible. And finding it is not a problem. We list several ways to find suppliers for an online store.

1. Internet. There are many directories that contain information about companies that supply a variety of goods. Study information on forums, thematic sites that contain unbiased reviews about suppliers left by their customers and partners. Take advantage of this information and create your list of suppliers with contact details and business reputation.
2. Printed publications. Many benefits can be derived through the study of specialized magazines, newspapers, brochures. But you need to choose exactly those publications that are related to the theme of your online store.
3. Exhibitions. Events where manufacturers showcase their products are the perfect place to build bridges and learn from a particular market sector. Here you can see the goods with your own eyes, communicate with the employees of the companies. The only negative is that usually the organizations that participate in such exhibitions and conferences are aimed at wholesale sales.
4. Markets. In a small city, this option can also be quite acceptable. In the market, you can see the goods and even touch them, collect business cards of suppliers, and agree on favorable terms of the transaction.
5. Competitors. If you ask the seller for product certificates, you can see information about its supplier. But in order to get the same favorable conditions for working with suppliers as those of competitors, you need to work hard, since not everyone is given to conclude profitable deals.

Stage number 3. Business registration

When you have acquired partners, created the basis of a business, you need to think about the form in which this business is best organized. What is the best way to sell online? There are two forms for an online store:

• limited liability company (LLC);
• individual entrepreneur (IP).

Registration as an individual entrepreneur is a simpler low-cost procedure. But the LLC has broader prospects. True, for registration you will need to incur costs in terms of time and finances. For example, the minimum value of the authorized capital for an LLC is 10 thousand rubles. In addition, you must also pay:

• state registration fee;
• a fee for notarial services to certify copies of documents and the signature of the applicant;
• fee for issuing a power of attorney, if necessary;
• other expenses;
• fee for opening a current account.

The minimum amount to create a legal entity is 50 thousand rubles. In addition, it is important to have your legal address, so you will need to think about the premises. Calculate whether all these costs justify the planned profit?

If you still open as an individual entrepreneur, then you will have to pay only one state duty in the amount of 800 rubles. An individual entrepreneur may not have either a seal or a current account. However, in order to more convenient cooperation, it is still better to start them. Even if you entrust all the necessary documents to a third party, your expenses will be no more than 4,000 rubles.

Stage number 4. Finding an office and a warehouse (can be skipped)

What your office will be like and whether you can maintain a warehouse depends on how much money you have at the start. Without calculating the expected profit, it is difficult to make the right decision. If the income is expected to be small and it will take too long to wait, it may be better to do without a warehouse and an office at first.

If you absolutely need an office and a warehouse, then conduct a research on the cost of renting the corresponding premises. Pay attention to access roads, the territorial location of structures, as well as their technical condition.

Renting an office is often associated with hiring one or more employees. And all this requires additional costs. Therefore, decide whether you should spend the initial capital on renting these premises.

Stage number 5. Creation of an online store

How to sell online if you don't have an online store? Theoretically, this can be done, but it is inconvenient. So, to create an online store, you need a logo and corporate identity. Expect that the image will be your face for many years, think carefully about this moment of organizing your business.

Almost all online store owners develop their logos and landing pages from freelancers. Numerous remote service sites will allow you to find a specialist who will create a high-quality and conceptual logo for you. It will cost about 3-10 thousand rubles, and the design of the web resource itself will cost 10-30 thousand rubles.

It doesn't matter what you sell over the Internet, in any case, you can use gifts with corporate identity as an incentive for customers. Try to be creative in designing it. Be guided not only by your own taste, but also by the opinion of a specialist, as well as the compliance of the chosen style with the general direction of the store.

For your site, through which you will sell your products over the Internet, you need to have three things:

• hosting;
• domain;
• engine.

Hosting - a remote server for storing all store materials. The domain is the address of the store on the Internet. Often, both hosting and a domain are provided under the same contract, their maintenance usually starts at 600 rubles a year.

The engine is a site content management system. Free engines contain a minimal set of features. If you want to make a more developed and user-friendly website, then you should look for a more expensive option.

Stage number 6. Filling the online store with content

For an online store website, you need to create high-quality content. And it is desirable to think over every little thing. Start with an attractive greeting and company story, continue with product descriptions (photos, prices, features), and finish with ease of navigation and a conversion button that stimulates purchases. All this is very important and affects the profit.

Entrust the drafting of texts to freelancers or carry out this event yourself. The cost of the finished text is measured in rubles per thousand characters without spaces. The minimum price is 20-30 rubles. If you simply copy other people's texts, then search engines will block you, and then you can forget about promoting an online store and selling online for a long time.

It is better to entrust to a professional photographer to take pictures of the goods. His services are not cheap pleasure: for each picture you will need to pay 150-200 rubles. In some cases, this amount approaches the actual cost of the product. If this is expensive for you, then at worst, a photo can be taken from the supplier's catalog.

Stage number 7. Launch of an advertising campaign

In order to sell things or services over the Internet, it is important not only to create a website, but also to promote it, otherwise no one will ever even know about its existence. Promotion is carried out by special companies that have considerable experience in this matter. You are unlikely to be able to do this on your own.

Freelancers can also do SEO. They will prepare texts for your site that include keywords. It is for them that search engines will offer your site in the search results when relevant requests are received. You will have to wait to see the fruits, but it works in the long run. Advertising attracts visitors very quickly. You get a return almost immediately after payment, but it is short-lived.

It is best to combine all of the above methods of promoting a product.

How to sell abroad via the Internet: step by step instructions

Any product can be sold via the Internet and abroad. Sales will be especially successful in the following cases.

1. High quality product or exclusive interests both compatriots and foreigners. Exclusive can be a product of your own production, something unusual and original. But if there is none, then try to sell a product made by other people.
2. The price is lower than foreign analogues of the same quality. Everyone is looking for profitable business schemes. That is why goods can be ordered abroad if your conditions seem profitable for local buyers. Just keep in mind that the profitability of your offer should cover the cost and delivery time from Russia to another country.

With the current economic situation due to the ruble exchange rate, the cost of your goods is already lower competitive prices in other countries, which means it's worth trying. Consider detailed instructions for organizing sales abroad.

Step 1. Studying the foreign market

First of all, you need to choose the country in which you would like to sell your product. It is best to start in Europe or the United States, because at the level of local producers, your prices there will seem low, and the quality will be much better than that of Chinese goods. Having decided on the country, comprehensively study its market and features of the economy.

• Competitors

Find out if anyone is offering what you are going to sell online. Use the international trading platforms Ebay.com, Etsy.com. Look for similar products on them. If you find it, compare it to yours. Find out your advantages and disadvantages. If there are no analogues, then your product will probably be in demand.

• Buyers

The foreign audience is significantly different from the Russian one. There, people are more willing to leave reviews on sites, are less scandalous and more friendly. But most importantly, they are guided by other criteria when choosing a product. Explore the range of local shops. What might appeal to the Russians will not necessarily appeal to the Americans or the Belgians. The main thing is that foreigners really appreciate high quality and originality.

• Prices

Setting the price of a product is not difficult for you. Find out the average cost for similar products in the country of sale, subtract the shipping costs from this figure and get the price of your offer. In some cases, it is very important to provide free shipping for customers, especially in countries where people have historically been accustomed to this (for example, in the USA).

• Legislation

It is very important to thoroughly study the laws of the country in which you are going to sell your products via the Internet. Maybe there are some restrictions on the sale of products of a certain type. These limits may be quantitative, qualitative or otherwise. This is where international trade rules come in handy. Having carefully studied them, you can determine whether your business has a future.

Step 2. Preparing the site

If you already have a website, then you just need to adapt it for international trade. If not, then follow the instructions.

• Create an English version of the site

In order to sell goods abroad via the Internet, you need to create a website in English, even if you are selling to Germany. You will be able to translate into the national language in the future, and for a start, it is most practical to make an English version. It is better to place it in the com domain zone, because otherwise you may have difficulties with SEO for English queries.

The English version of the site is very important for buyers: it is understandable to visitors and inspires confidence. Do not leave even the slightest word in Russian, it can scare potential customers. Translate even texts on pictures. Try to make your speech literate and natural. Hire a professional translator to check.

For Ecwid store Two methods of localization can be proposed.

1. One Ecwid store on two sites.

Ecwid is very easy to use. It is worth adding it to the Russian and English versions of the site, so the buttons will be automatically translated into the desired language depending on the browser language of the site visitor. After creating a product card that you are going to sell via the Internet, place a description in Russian and English on separate tabs. You can do this using the Tabber application.

Don't forget to change the currency. This can be done through the Currency converter application.

A few important tips:

• Make product names in English. Many Russians love this, and the Cyrillic alphabet can scare away a foreign client.
• The showcase for Russian-speaking and foreign buyers will be the same, despite the fact that they prefer different goods.

2. different Ecwid stores on different sites.

It is much more convenient to create two Ecwids on different sites so as not to confuse either of the visitors. In this case, you will be able to sell goods over the Internet by setting different delivery and payment methods. Don't forget to sync leftovers between stores.

• Write down information about delivery, payment and return of goods

In the return policy section, you must specify in detail and clearly all the information about what actions you need to take in case of returning the goods. For potential buyers, this is very important.

• Check out the brand name

It may happen that when translated into English, your brand name will sound ridiculous, funny or ambiguous. Be sure to rummage through the local slang dictionary, look for words that are consonant and close in spelling. To shorten the search time, it is better to consult with a native speaker.

• Be prepared to communicate in a foreign language

Consider the difference in time zones and indicate on the site at what time you can answer your customers.

• Consider international trade rules

The most important of these are set out in the 2002 European Internet Trade Directive.

Step 3. Arrange delivery

Almost all modern sites offer several ways to deliver goods. The terms of delivery are closely related to the terms of the return of goods. When delivering by Russian Post, you should carefully fill out the postal forms. The Russian Post website contains all the necessary forms and a delivery cost calculator. The same calculator should be in your online store.

Be sure to insure all your shipments.

Choose the packaging that will ensure the safety of the goods.

And one more important detail - provide the buyer with a tracking code.

Step 4. Choose a payment method

It is worth considering several types of payment. But keep in mind that for international transfers, the most reliable system is PayPal.

Step 5. We connect advertising channels

Foreign buyers are attracted by the same methods as Russian ones.

• Instagram

To sell products online, draw attention to them through Instagram. They really appreciate unique designer products. It is extremely important to photograph them beautifully. It is quite acceptable to maintain one account, duplicating entries in Russian and in English.

• facebook

1. Page dedicated to your online store. On it, you talk about all the events associated with it, promotions, product features, and sales news. You will be able to create posts in Russian and in English, setting each of them to display in the corresponding region.
2. ads, which lead directly to an online store or to a Facebook page.

• Google AdWords

Selling over the Internet helps contextual advertising on Google, in particular, through the AdWords application. Adhere to the basic rules for writing ad texts - they should be clear and concise.

Step 6. Use marketplaces

A marketplace, or trading platform, is a great place to make yourself known and your offer. Here are some marketplaces where you can offer your products to foreign customers:

• eBay.com

Remember that all buyers of this site pay attention to the seller's rating. It is necessary to have at least a couple of reviews in order to inspire confidence among customers. Therefore, after registering on the site, make several purchases and pay for them very quickly in order to earn positive feedback. Reputation is a very important element of business, especially on eBay.

• etsy.com

This site primarily presents those companies that sell homemade items, antiques, vintage goods, tools and materials for creativity and needlework. You need to pay for using the service: $0.20 - for placing one product for a period of not more than four months; 3.5% - from the cost of the goods upon purchase.

You can sell goods over the Internet on the Etsy.com site by participating in an affiliate program that allows you to place the first 40 products for free if you follow a link from a partner company.

On this site, it is important to decide already at the registration stage. You create an account for either a private seller - "Individual Sellers", or a professional organization - "Professional Sellers". In the first case, you are exempt from fees, but pay a commission when making a sale.

The site offers a service whereby a registered user places a certain amount of goods in the Amazon warehouse. The site takes care of all shipping and packaging.

• Marketplace.asos.com

Those organizations that plan to sell clothes via the Internet will find it very convenient to be located on this platform. True, you will need to pay £ 20 per month for registration, as well as deduct 20% of the cost of the product if you purchase it. In addition, you cannot post on the site if you have less than 15 positions, and you must also comply with all site requirements regarding posting photos.

But if you pass the selection process and develop an excellent reputation in the future, the company may offer you to be featured on its main site, asos.com.

Analyzing all of the above, it should be concluded that selling over the Internet is possible only with the help of marketing and product promotion tools. Without advertising and relevant research, your product is unlikely to be popular or even known.

It is almost impossible to do everything you need on your own. When promoting a product, it is necessary to carry out many actions at the same time, each of which requires experience and a professional approach. Therefore, whatever one may say, you will have to involve specialists.

We suggest starting work on promoting the resource from which you plan to make sales from it. Internet Marketing Specialist "Sales Generator" will conduct a detailed analysis of your site, identify its main problems and prepare 47+ recommendations for the successful promotion of your products and services on the Internet.

Now (and always) to live without money is quite difficult. What is interesting is that they do not just fall from the sky, they need to be earned. But how? And here a person has many opportunities: to find his place in the field of real business or earn money on exchanges / stock markets. Here is the second option and will be discussed. So, a newcomer at home without investments and deceit, and not lose on the first day? What is needed for this?

Exchange trading

Working on the stock exchange is time-consuming, but it can be quite good. For this, a clear understanding of all the nuances is necessary. Briefly listing all the advantages, then trading on the stock exchange gives the following of them:

1. Independence from employers. You and only you determine when you need to work and how much time to spend on it.
2. Thanks to advances in computer science, you no longer need to be at a specific address. It is enough to have a computer and access to the global network.
3. Ease of opening or closing, as well as the absence of the need to have large amounts of money. If you wish, you can take a break to rest or withdraw money.
4. Opportunity to buy shares of the largest companies that are only presented on the market.

But at the same time, one should be aware that one exchange is different from another. So, when trading currency, it is necessary to have a clearer work schedule, and it is also easier to work with partners than on your own, due to the possibility of changing currency quotes. Working with shares does not require significant time costs, moreover, dividends are paid on securities. This makes them more stable in terms of making a profit and a rather profitable source of income with less risk.

Earning without investment

Is it possible to make money here without investment? As strange as it may sound, but yes, this is quite real! Then how to make money on the exchange for a beginner at home without investment? Here it is worth revealing some details: it is possible to earn according to this scheme only by being a representative of other people and receiving your commissions from them. This is the only possible option. Everything else is just a scam and a scam. But only a professional can entrust their money on the stock exchange, nothing shines here for a beginner. No matter how sad it may seem. And the option of earning without investment will have to be discarded, unless you are the owner of the gift of rare eloquence. So let's look at everything you need to get started.

What a beginner needs to know

First, decide on the duration of the work. The fact is that different exchanges have different working hours, and different time of presence is required to participate in the auction. Thus, the most time-consuming are those that specialize in currency. However, with the ability to trade, they give the best result in relation to the time spent. But it should be borne in mind that real trading and working with so-called demo accounts are different things, which are based on different mechanisms. So, when working in the first area, the main goal that faces all people is to earn at the expense of others. Whereas demo accounts show exactly what you can earn (sometimes rigging the results). Any aspect of future activity must be well studied - this also applies to Here the ability to work with large amounts of information, as well as their quick analysis contribute to success.

Earning at home

What can you say about making money at home? In addition to the usual quite obvious things like a computer and access to the global network, it is necessary to have something without which money will not come - motivation and ability to work. The main problems that await at home are small things that will take up a significant part of the time. When working for themselves, many people find it hard to get their inner person to work effectively. This requires patience and self-discipline. As a test, you can try to play on a demo account all weekend (provided that the exchange is working), and if the result is satisfactory, you can seriously think about real earnings. And what are the features when trading currencies and securities at home? You can make a small overview of everything that you have to do if you decide to go down this path.

Currency trading

How to make money on the currency exchange for a beginner at home and not lose your money? It should be said that the currency markets work 5 days a week without a break (5.5, to be more precise - this is due to time zones). Therefore, it will be quite important to find yourself competent and skillful partners, thanks to which you can not worry about your money around the clock. The best option is if you live in different time zones. You should also be very careful in any of your actions and constantly monitor the situation. When working on the stock exchange, the operating broker has two open windows on the computer in front of him: one for tracking transactions in real time, the other for reading news.

Working with stocks and bonds

How to make money on the exchange for a beginner at home in this case? Here the work has its own nuances. First of all, it does not require the presence of a broker every minute. You should also thoroughly study what events affect the value of shares. Then you should decide on the desired level and strategy for yourself: buying shares “for yourself” in order to receive dividends, and with a significant difference in price, sell them or work exclusively for trading. The advantages of the first option should include the relatively small amount of time required to study the situation with the enterprise and the possible prospects for its development. This way of earning is quite stable, although slow. When focusing solely on trade, knowing how the company is doing is important, but it is also important to be able to sell. There are high risks here, but at the same time there is a good opportunity to earn money.