At present, diesel fuel is used in many areas, and especially in the economy. Its popularity is due to its low price compared to other types of fuel. The reason for its relatively low cost is the direct distillation from oil directly into the finished product, without any additional and expensive manipulations. This type of fuel can be used in almost any of the various types of engines.

Opening a personal gas station is not necessary in order to sell this type of fuel. You can simply arrange for its delivery to the client. This type of business is especially attractive to beginners. A start-up, young organization, thanks to well-built logistics, a prepared client base, has every chance for stable development, offering its goods on personal terms, plus with a better price than competitors and, moreover, with organized delivery. You can buy diesel fuel in bulk from Trassa Group of Companies at an affordable price. On the site trassagk.ru you will find more detailed information about the company's services.

The organization will be able to sell all types and grades of diesel fuel. Moreover, this fact is simplified by the fact that there are only two types of it. Fuel of this type is divided only into summer and winter. Moreover, the latter of them is much more expensive, due to the high costs for its production.

The key to the success of this type of business is its last point - delivery, and of course the correct organization of sales. For a good payback and, as a result, the profitability of this type of business, sales volumes of at least two thousand liters per day are required, and preferably produced around the clock. Prices should be equal to the average market, for their availability to the average client. To ensure a good start, an excellent step would be to conduct a wholesale diesel fuel campaign at an attractive price. The price for this promotion should really be attractive, but not detrimental to your business.

The equipment that ensures the delivery of the product to the client must be adapted to Russian roads and, in particular, to their absence at all. After all, the client can get caught at all from any outback. Fuel trucks must be equipped with meters, pumps and hoses without fail. The working personnel must be familiar with the safety precautions for working with petroleum products.

You can start looking for clients among transport companies in the form of taxi companies, bus parks, as well as offering their services to gas stations themselves.

In the current economic environment, when gasoline prices are becoming prohibitively high for a large circle of people, and the environmental situation in large cities leaves much to be desired, such an alternative fuel as propane-butane is becoming more and more relevant. This gas station business plan will help you create your own idea of ​​\u200b\u200bthis business and start it from scratch. An example will indicate the main subtleties and difficulties when opening.

Rationale for the business plan

It is planned to organize this business in a medium or large city with a population of more than 200 thousand people. At the moment, two filling stations of the federal brand and five filling stations of regional companies operate in the current region. The saturation of the supply market for this type of fuel can be assessed as average. We list the main requirements for potential customers:

• Fuel quality.
• Compliance with the cost of fuel market.
• Convenient location and entrance.
• Opportunity to work with organizations by bank transfer.

To ensure a stable position in the market, it is necessary, first of all, to install information boards with the price of gas and its name. It will also be quite effective to place outdoor advertising on roads with a large number of passing cars with directions and other information about the new filling station. Working with corporate clients will also be an important part of developing a base of regular customers. Next, consider the risks that may arise in our business plan:

• Interruptions in the supply of fuel.
• Low profits or poor demand associated with pricing.
• Small volumes of sales.

In order to level the first risk, it is necessary to conclude agreements with several suppliers supplying gas to filling stations. To overcome the second difficulty, it is necessary to monitor gas prices from competitors with sufficient frequency and, by analyzing demand and the information received, to pursue an optimal pricing policy. To solve the third problem, it is necessary to carry out promotions to attract new customers, think over a system of discounts for regular customers and conclude contracts with organizations that have cars in their fleet that use liquefied gas as fuel.

Decor

In this case, it is planned to attract funds from the investor in the amount of 70%, to use own funds for the remaining 30%.

Since in our case it is planned to work with both individuals and legal entities, LLC is chosen as the form of ownership.

The optimal taxation system in this case is the simplified tax system of 15%, since most of the costs are for the purchase of fuel, wages and electricity.

For the work of the organization, the main OKVED 50.50 "Retail trade in motor fuel" is selected.

To obtain a license and permits in various inspection organizations, as well as to train personnel, it is planned to use the services of a specialized organization, the cost of these services will be 1,000,000 rubles.

Personnel search

For the full-fledged work of the filling station, three operators and three tankers will be required, the work schedule is shifted. Before starting work, employees must be trained and receive supporting documents. You will also need a part-time accountant and a director.

Premises for rent

It is planned to rent an area next to the gas station with convenient access for cars. In this case, the lease of additional office space is not planned. The requirements for a leased piece of land are as follows:

• Asphalted entrance and the site itself.
• Three-phase power supply.
• Possibility of installing a gas storage tank and a pavilion.
• Possibility of installing an illuminated information board at the entrance.

The total area is 100 sq. m. m.

The average rental price is 20,000 rubles. It is expected to prepay the rent for three months in advance.

To start the operation of the gas filling station, it will be necessary to install the pavilion of the cashier-operator and a container with a distribution column for two sleeves. It will also require equipment commissioning. To perform the above works, it is planned to apply to an organization engaged in the sale and installation of equipment for gas filling stations on a turnkey basis.

In total, at launch, you will need 1,713,000 rubles.

Business promotion

It is planned to promote business in two directions: online and offline.

Offline type of promotion of this business is outdoor advertising.

It is necessary to place banners on the main roads and highways of the city, indicate the driving directions and place information about discounts and special offers. It is also necessary to send commercial offers to organizations that have a fleet of vehicles equipped with LPG.

For online promotion for the B2B sector, it is planned to create a landing page. The following tools are used to promote it: SEO, targeting and contextual advertising.

In total, for the first three months it is planned to spend 150 thousand rubles on advertising. After this period, the monthly costs will be 20 thousand rubles.

Cost calculation

On launch

As originally planned, 70% of the funds are allocated by the investor, and 30% from own funds.

Monthly

How much does the business bring

The tax base will be:

1,110,000 - 1,041,000 = 69,000 rubles.

Subtract from it the cost of the UST and get: 69,000 - 31,600 \u003d 37,400 rubles.

37,400 x 0.15 = 5,610 rubles will be the monthly tax.

The net profit will thus be:

69,000 - 5,610 = 63,390 rubles per month.

The profitability of the business is:

(63,390 / 1,110,000) x 100 = 5.71%.

This indicator is quite acceptable for this type of business at the first stage. With a competent pricing policy, the acquisition of regular customers, profits will only increase. Methane refueling brings a stable income year-round, seasonality has little effect on demand. In addition, the use of gas as the main motor fuel causes less harm to the environment and, if used correctly, increases the life of the internal combustion engine.

Since the driver is obliged to disembark passengers when refueling with gas, you can equip a quick service cafe. A warm room in the winter and a cool one in the summer will attract people, who in turn will buy coffee and fast food, which will bring additional income to the gas station.

Based on a profit of 63,390 per month, we will calculate the payback period, taking into account the fact that 70% of the profit is received by the investor, the remaining 30% will be used to return their own investments: 3,075,000 x 30% = 922,500. This is an investment of own funds for opening .

Profit: 63,390 x 30% = 19,017 rubles per month.

922,500 / 19,017 = 48.5 months. Full payback comes in a little more than 4 years.

Business Outlook

There are several directions for expanding business: the creation of a network of filling stations in the region, with an increase in the number of filling stations, the attractiveness of the offer increases, since common brands are trusted to a greater extent, and therefore, sales increase at each existing filling station. The second profitable direction is the opening of a cafe for passengers and drivers. The third direction is to open a specialized store selling HBO components and replacement parts.

As an addition to the store, it is possible to carry out diagnostics, repair and maintenance of HBO systems, this does not require a specially equipped box, it will be enough to install a canopy on one of the walls of the store and carry out diagnostics and maintenance under it. Along the way, the demand for gas at filling stations will increase.

Eventually

Opening a car gas filling station is a stable source of income with minimal risks, subject to all the standards for such organizations. The supply market for liquefied hydrocarbon gas does not have much competition, and at the same time, more and more motorists are switching their cars to this type of fuel, which opens up prospects.

It should be noted that this gas filling station business plan with calculations takes into account the loading of gas filling stations below the average, respectively, with an increase in sales volumes, an earlier payback will come and, accordingly, a greater profit.

Retail trade in petroleum products is traditionally a high-margin business not only in Russia, but also in almost all countries where motor vehicles exist. However, within the framework of this business plan, two strategic concepts are used to allow you to confidently enter this highly competitive market and receive your guaranteed profit.
The first trend is related to the fact that, despite all the economic difficulties in the country, the automotive market, after some consolidation and even recession, is steadily growing by at least 2-3% per year. It is worth noting that over the past 10 years, the Russian car park has actually doubled and reached the mark - more than 56 million cars. This is approximately 250 - 300 cars per 1000 people. This trend will continue in the future, as the Russian market is still far from being saturated.

The second basic element of the business concept is the fact that motor fuel belongs to the category of goods with inelastic demand and is in demand by the population as well as the main food products - bread and milk. The significant positive moment here is that the gas station business is completely protected from inflationary costs and the growth in fuel prices, in some cases even exceeding the inflation rate, allows you to get an additional part of the profit. Over the past five years, the average prices for motor gasoline in the country have increased in the range from 30 to 44%.

In addition, it should also be borne in mind that the increase in the number of electric vehicles on the roads carries minor risks for the fuel market. These risks are still minimal, and over the next few years, the filling station business will be highly profitable even with a high price of entry into this market.

The amount of initial investment is 3 710 000 rubles.

The break-even point is reached On the second month of work.

Payback period 17 months.

Average net profit 230 000 rubles.

2. Description of the business, product or service

The gas station is located on the border of the city between the suburban area, the industrial area and several residential areas, which provides access to the main categories of customers. The nearest gas stations of competing companies are located 10 km and 15 km.

The main types of motor fuel sold at filling stations comply with GOST 32513-2013, GOST 1667-68:

• automobile gasoline "AI 98 - premium" (for cars of the "euro-5" standard);
• automobile gasoline AI 95;
• automobile gasoline AI - 92;
• diesel fuel - diesel fuel.

The purchase of motor fuel is carried out directly from regional wholesale dealers of petroleum products, with an average margin of no more than 20-30%.

The operation of the gas station is carried out around the clock in a semi-automatic mode, under the control of a shift operator. In the future, expansion of the range of gas station services is being considered - this is the opening of a small round-the-clock cafe, a tire shop and a car wash.

Strengths of the project:	Weaknesses of the project:
constant demand for motor fuel; a large selection of sales channels and fuel supplies; quick adaptation to a rapidly changing market the possibility of forming an individual approach to customer requests in terms of supply and discounts.	competition from local gas stations, network dealers of petroleum products; poor quality work of staff risks of frequent damage and failure of equipment
Project features:	Project Threats:
expansion of business by increasing the range of filling station services; opportunity to work with corporate clients; the possibility of creating related types of business - retail outlets, cafes;	high competition in the market; rising prices for gasoline and other fuels; a sharp increase in rent; termination of the lease agreement; a decrease in the purchasing power of the commercial sector and a decrease in demand for fuel from car owners.

3. Description of the market

To characterize and analyze the local market for the sale of motor fuel (petroleum products), it is possible to use with sufficient accuracy data relating to the general dynamics of the fuel market, both in Russia as a whole and in its individual regions.

For practical purposes of studying any local market, the values ​​of three main parameters must first be taken into account:

Competitive environment of the fuel market and distribution of its shares between the main players. In the country as a whole, the fuel market, where the majority of filling stations operate, can be described as monopoly, where the predominant position, about 80%, is occupied by large oil companies (vertically integrated holdings). These are such well-known federal brands as Lukoil, Rosneft, TNK BP, Gazprom Neft, Surgutneftegaz and others. The share of fuel holdings exceeds 35% in the retail markets of 50 subjects of the Federation. In every third region it reached 50-60%. Rosneft dominates in 15 regions, LUKOIL - in 11, Surgutneftegaz - in four, TNK-BP and Gazprom Neft control three regional fuel markets each. According to the FAS, the total share of the largest oil companies in the motor gasoline market exceeds 70% (source www.gks.ru).

Now in the territory of the Russian Federation, out of 24-25 thousand gas stations

(filling stations) and only 8 thousand are part of large monopoly companies, but the sales volumes at the same time account for more than 50%.

That is, the sales volumes of monopolists at their corporate gas stations are on average 3 times higher than at independent gas stations. On average, for each of the regions of the country, an entrepreneur entering the market as an independent seller of motor fuel can count on a maximum of 30% of the market, which, in turn, is also divided among independent filling stations.

Market volume. The basis for calculating the market capacity is data such as the number of cars in a particular region per inhabitant, the average length of the road network (route), preferred types of fuel and the use of certain formats of gas station services.

According to the analytical agency Avtostat, as of January 1, 2017, about 41 million cars were registered in Russia.

You can also take into account such a figure as the number of cars per gas station on average in the country.

The length of motor roads in Russia is 1 million 396 thousand kilometers, and one gas station accounts for 56.9 kilometers. An analysis of roads, for example, in the Kurgan region shows that out of the total number of roads: 730 km of federal roads, 2035 km of regional, 5863 municipal and 8597 local. Of these, 8955 km of paved roads. Then one filling station accounts for 44 km of paved roads. Thus, the average gas station, if located on the highway within 40-50 km, can count on serving 2000 - 2500 cars.

Characteristics of the target group of customers and analysis of their preferences. Each of the categories of motorists (private, corporate, freight transport, official transport) has its own preferences in the market, which is ultimately expressed in the demand for certain filling station services, types of fuel.

• 77.7% of the surveyed motorists prefer to refuel at large gas stations;
• 20.3% see no difference;
• 2% say they use the services of small gas stations.

Thus, a small-format gas station can expect a market share of 22-23% of all motorist customers, attracting them not only with prices, additional services, but also with fuel quality.

4. Sales and Marketing

5. Production plan

In order to register a gas station business in accordance with the legal and regulatory requirements of the laws of the Russian Federation, two processes must be implemented to obtain documents allowing commercial operation.

The first point is related to the registration of gas stations as a business. The best option for a small gas station is to register it as an individual entrepreneur. This format of legal registration has already been worked out quite clearly in tax inspections. If the application is filled out correctly and the founder's passport is provided, the whole process will take no more than 3 working days and will cost no more than 10,000 rubles. (opening an account, making and registering a seal, registering with off-budget funds).

The second point is related to the design of the gas station as an industrial facility, and having the highest category of fire hazard during operation. In order to start construction, commissioning and further operation, it is necessary to draw up the following documents (in the general order of the sequence of work with them):

• Conclusion of a lease agreement with the owner of the land plot (for 49 years).
• Obtaining a permit or land allocation for the construction of an object of increased danger from local authorities (city or district departments of architecture).
• Obtaining a permit for the construction and opening of gas stations with the approval of the local executive authority (city mayor's office or municipal committee, city duma).
• Obtaining approval for the design documentation of filling stations from local divisions of Rostekhnadzor.
• Obtain permission from the SES for fuel trading;
• Obtain a license for the sale and storage of fuel and lubricants in the regional branch of the Ministry of Fuel and Energy;
• Obtain permission from the local fire service of the Ministry of Emergency Situations to store fuel (you need to equip the station with all fire fighting equipment);
• Conclude an agreement with a company for the removal of garbage from the territory of the gas station;
• Conclusion of an agreement with a municipal company for carrying out deratization;
• Have appropriate quality certificates for each batch of fuel from suppliers.

In addition, all filling station equipment must be certified for compliance with the requirements of technical operation and compliance with fire safety rules. This applies not only to fuel distribution equipment, but also to filling station computers. Even the furniture used by the gas station staff must undergo antistatic treatment, for which an appropriate certificate must be obtained from companies licensed by the Ministry of Emergency Situations to carry out this kind of work.

As Russian practice shows, it will take about 3-4 months of intensive work with departments and other official instances to draw up all permits, from the construction of a gas station to its final commissioning. At the same time, the amount of financial resources spent on the entire registration procedure can range from 200 to 500 thousand rubles per gas station alone.

For the practical implementation of the gas station project, this business plan considers the following option for choosing a location, building premises and purchasing equipment.

Choosing a building site. In order to ensure the necessary profitability of the gas station, a land plot located on the border of the city and the suburban area, in close proximity to two sleeping areas and on the highway leading to the industrial zone, was chosen as its location. The area of ​​the land plot is 900 sq. m. m., which is enough for the simultaneous maintenance of 4 cars. Refueling is carried out by 4 fuel dispensers with different grades of fuel. The site also houses a gas station pavilion with an operator service, a room for fire-fighting equipment, and fuel storage tanks. It is planned to place a flyover for inspection of cars by customers of the gas station.

Room. To accommodate operators, equipment of office premises, as well as taking into account the prospect of opening a small retail outlet, it is planned to build a gas station premises with an area of ​​65 sq. m. For construction, a pavilion-type block frame structure will be used, as well as a covered overpass designed to service 4 cars at the same time.

Equipment. To equip gas stations with the necessary fuel, control and fire-fighting equipment, standard kits are used directly from manufacturers and their official suppliers.

The list of equipment is as follows:

1. 4 metal tanks with stainless coating for storing 4 grades of fuel with a capacity of 30 cu. m each.

2. Emergency fuel storage tank - 20 cubic meters. m

3. Fire tank with a capacity of 10 cubic meters. m.

4. Fuel dispensers with electronic fuel consumption sensors

5. Automated control system for gas stations, integrated with card payment systems, POS payment terminal and peripheral computer equipment.

As ready-made technological solutions, you can use standard software systems for filling stations from manufacturers (brands) - SCADA TRACE, IT Oil, S&B, Smart Oil, SetOil.

6. Fire fighting equipment. Its kit includes fire extinguishers (powder, carbon dioxide, foam), sand, buckets, shovels, crowbars, as well as a fire alarm system and a stationary water extinguishing system.

7. Security and video surveillance system.

6. Organizational structure

For the full operation of the gas station in the format of this business plan, the following employees are expected to be involved:

1. Manager. The area of ​​competence of the manager of the gas station includes general management, uninterrupted supply of fuel, control over the implementation of the sales plan, primary management reporting, direct work with fuel suppliers, corporate clients. It is desirable for the applicant for this position to have a specialized education in the field of transport logistics or enterprise management.

2. Art. master technologist. The duties of this staff unit include direct control of the operation of all gas station equipment, timely detection of malfunctions, taking measures to eliminate violations, monitoring the condition of critical equipment, and replenishing consumables, spare parts. For this position, it is desirable to take a specialist with a specialized education as a technologist or engineer, with at least 5 years of experience.

2. Operator. The operator's responsibility includes direct servicing of gas station customers, dispensing fuel, working with a special program for accounting for fuel and the movement of funds, collection of proceeds at the end of the shift, accounting for dispensing fuel.

An outsourced specialist is involved in accounting.

The payroll calculation for 24 months, taking into account the bonus part and insurance premiums, is presented in the financial model.

7. Financial plan

The sales plan for 24 months, taking into account seasonality, the forecast of investment efficiency and the calculation of business economic indicators are presented in the financial model.

8. Risk factors

According to its main characteristic, the gas station business belongs, on the one hand, to highly competitive types of commerce, and on the other hand, it has a significant risk associated with technological and fire safety. In general, all the risks inherent in this line of business are as follows:

Commercial risks. In this group of risks, special attention should be paid to the actions of the closest competitors, and in the first place, the filling stations of network monopolists on the local fuel market. They can use price dumping and a wider range of customer loyalty marketing tools to eliminate independent dealers from the market. The main countermeasure against this risk is working with a specific target group of consumers, for example, establishing long-term partnerships with commercial companies that have their own fleet of vehicles.

Another commercial risk that poses a serious threat to small and independent gas stations is a sharp increase in fuel prices. Under these conditions, the buyer instantly switches to the services of chain filling stations, which can keep the price at a favorable level for them for a long time, thus taking away some customers from independent filling station operators.

An important commercial risk is a general decrease in the purchasing power of customers, which leads to a decrease in gross revenue over a fairly long period (people begin to reduce the total number of trips). This risk can be counteracted only if the independent gas station has a significant margin of financial strength and the business is not burdened with a credit burden.

Technological risks. As a rule, this group of risks includes unfavorable man-caused factors that can lead either to a partial stoppage of the business or its complete cessation. This includes equipment failure, unskilled actions of personnel. To neutralize such risks, it is necessary to apply not only the methods of insurance of the entire business or civil liability for damage to third parties, but also to constantly conduct trainings, teaching a person how to act in certain cases.

Legal risks. This group of risks includes such negative factors as, for example, tightening requirements for filling station equipment, fire safety by regulatory authorities, price regulation of the fuel market by local (regional) authorities. Very often, such requirements are of an unexpected nature, requiring entrepreneurs not only to quickly respond to the elimination of identified violations, but also to invest additional financial resources.

As a conclusion, it should be noted that gas stations are gradually changing their usual format of working with customers. It doesn't just come down to the fact that at the gas station you can buy some types of automotive chemicals, or make small repairs, have lunch or buy a cup of coffee. Many gas stations, especially in Europe, Japan and China, are beginning to adapt to the new type of car owners. These are primarily hybrid cars and electric vehicles. And gradually, such familiar gas stations will turn into stations for recharging and changing batteries, as well as for providing car sharing services, when anyone can rent an electric car (electric moped) for a short trip around the city and its immediate surroundings.

When comparing statistical data on the Russian and European markets, the advantage of the retail fuel market in our country becomes obvious. Each domestic filling station has several times more customers than in the EU. At the same time, marginal income reaches 20%. In addition to vertically integrated companies, there are many independent participants in the market.

The business plan will indicate the sequence of actions for opening a gas station. It is also required when applying for a loan in a financial institution. Bankers must be sure that they provide funds to a responsible client.

Business plan

The above project considers the construction of gas stations and an additional range of services:

• store of spare parts and consumables;
• Cafe;
• parking;
• service maintenance;
• quick oil change.

Construction will be on the highway near the district center. The size of the gas station complex is 1200 sq.m.

Goals

Business goals:

• meet the needs for fuel, fuels and lubricants and service;
• eliminate the lack of gas stations on the selected section of the route;
• earn a return on investment.

Project parameters:

• It is planned to build gas stations with four types of fuel: diesel, AI-92, AI-80, AI-95.
• The construction of a cafe to serve customers of gas stations and passing cars.
• Organization of parking.
• Creation of a service post for a quick oil change.

Price

It is planned to invest in the construction of 250 thousand USD. for the following needs:

• clearing, equipment of the territory - 10 thousand USD;
• gas station - 90 thousand USD;
• cafe - 80 thousand USD;
• parking lot - 7 thousand USD;
• service post - 10 thousand USD;
• execution of documents, obtaining a license - 3 thousand USD;
• working capital, raw materials - 50 thousand c.u.

Timing

6 months for construction. For the construction of facilities will be used the help of three third-party organizations. Construction includes:

• planning, design of the complex;
• coordination with local authorities;
• site planning, land works;
• construction of gas stations, parking lots, cafes and service posts;
• equipment installation;
• laying communications;
• landscaping of the territory;
• installation of advertising signs, billboards and stands.

The construction of a gas station should be entrusted only to a contractor with relevant experience, and a service post and a cafe can be entrusted to any construction company. Arrangement and landscaping should be carried out by companies specializing in this.

Underground tanks will be installed at the gas station (1 unit - 100 l, 3 units - 25 l). 4 dispensers will be installed: double-sided for LT and 3 single-sided for gasoline. The station should work uninterruptedly at a temperature of -40 ... +40 degrees. Electricity is planned to be taken from power lines 150 meters from the gas station.

Organizational and legal form

The enterprise will be formalized as a CJSC operating on the basis of the charter, which was developed by the founders and legalized in government bodies. It is a pool of capital formed through the issuance of shares. The shares will be a bearer document.

The liability of the shareholders is limited to the value of the shares held. The joint-stock company will be responsible for its obligations with its property. The management and representation of the interests of the company is entrusted to the manager, who is a member of the board. He will be responsible for the damage caused. When shareholders sell shares, other shareholders have the advantage of buying.

The economic activity of the CJSC will be a trading company that performs the purchase and sale of petroleum products.

Sources of financing

When acquiring shares, the founders of the CJSC formed an authorized capital of 9 million, i.е. 90 ordinary shares were sold at a cost of 100 thousand. Registered shares contain the data of their owner, which are entered in the register. The transfer of shares is possible only within the circle of founders and predetermined persons.

The number of shareholders is limited to 50 people. The right to a registered share is transferred by means of a transfer signature and the entry of a new owner in the register.

At the time of registration of the CJSC, the full value of the shares must be paid. The authorized capital is required for:

• compilation of the material base;
• guaranteeing the company's obligations;
• is the basis for the distribution of profits.

Benefits and risks

A project may have various risks:

• Political. The government can change the course of the industry and toughen its position on foreign investment, private entrepreneurs. Such a combination of circumstances is unlikely, since the government is interested in maintaining a judged position, which favorably affects the country's economy.
• Market. The market may see an active increase in the cost of oil, which will reduce solvency and demand.
• Criminal. It consists in unforeseen losses due to illegal actions. Serious security measures minimize such risks.

Economic indicators

One-time investments are equal to 350 thousand USD. For financing, a joint-stock company will be created, which will allow attracting the required amount of financial resources. The return on investment will be from net profit.

The competitive advantage of the gas station being opened is the use of modern equipment, high-quality fuel, fast service, good location, additional service.

Full capacity should occur within 2 quarters. After this period, the following indicators are predicted:

• annual sales of fuel - 14 million liters;
• annual revenue - 293.5 thousand;
• net profit - 17.1 thousand rubles

The project shows a high efficiency of capital investments. Internal profitability is 121.1%. Payback will come within a year of work or 1.5 years from the date of construction.

It was decided to register the gas station as a CJSC at the location. The company falls under the category of small enterprises and can take advantage of tax incentives.

Orientation

The complex will be focused on cargo carriers. The task of the marketing company is to attract the largest number of truck drivers. For this, there is a cafe with ready-made hot dishes, as well as food products that can be purchased on the road. The quick oil change point will increase the attendance of the cafe and the store. Also, customers will additionally purchase engine flushes, filters, oil. An experienced sales assistant will tell you that after changing the oil, it is better to change the fuel and air filters, as well as the cabin one, if available. All of the listed products, including auto chemicals, fuels and lubricants and auto cosmetics, can be picked up from the operator.

Description of services

Various services will be provided on the territory of the complex:

• gas station - sale of petroleum products;
• a store at a gas station - the sale of consumables, accessories, auto parts for cars;
• cafe - production and sale of limited assortment dishes, drinks, confectionery:
• store at the cafe - sale of packaged food.

Types of main products

The gas station will offer 4 types of fuel:

• gasoline A-80;
• diesel fuel;
• gasoline A-92;
• gasoline A-95.

Quality control

The entire process of refining and selling petroleum products is under the control of the oil inspectorate. But since 2002, voluntary certification has been introduced, and the state monitors only the safety of products. Since 2003, GOSTs have been applied solely in the interests of protecting the health and life of citizens, the environment, property, animals and plants. This year, state bodies underwent a reorganization, and the following year, oil inspectorates were liquidated. This negatively affects the quality of the oil products sold.

The management of the JSC decided on voluntary certification in order to increase competitiveness in the market. The survey takes 1.5 months. At the end of the gas station, a certificate of conformity is issued for 3 years. The quality of the spilled fuel is confirmed by a special quality mark. During this period, regulatory authorities may organize inspections to verify compliance with the regulations.

The checks include those required for licensing, which saves money. Passing certification is a competitive advantage and allows you to use the fact in the advertising of gas stations. The procedure will not only enhance the brand, but also allow consumers to enjoy a quality product.

Market analysis

Before opening any business, a market analysis is required. Gas stations are no exception.

Industry position

Over the past 5 years, the market for retail and wholesale sales of petroleum products has been divided between large companies. Oil refining is controlled by oilmen, who have their own idea of ​​capacity development.

The full formation of the market took place only in recent years. If oil companies have taken over processing and wholesale trade, then 50% of retail trade belongs to independent traders. There are more than 22,000 gas stations on the territory of the Russian Federation. Major competitors are Lukoil, TNK-BP, Yukos, Sibneft, Surgutneftegaz. They control 20% of the market, and when taking into account franchise networks - 25%. The share of domestic companies is 40%. If large companies want to expand their influence, there are no significant obstacles: the owners of 17 out of 25 refineries are the companies listed above.

They process 68% of oil. The transfer of the remaining stations can be called temporary, as the remaining owners are completely dependent on the wholesale supplies of vertically integrated oil companies. In most regions, only 1-2 companies are suppliers. For 30 years, the margin of independent filling stations has decreased from 60% to 15%. At this time, there was a concentration of retail business. Many gas stations fell under the control of the oil companies, while others were swallowed up by trading networks.

Pricing

The oil market can be compared to a system of market institutions that includes sellers and buyers. Sellers are oil refineries, intermediary organizations, retailers of petroleum products. The main feature is rigid technological connections. The Russian system is based on the scheme: extraction - processing - marketing. This is due to the continuous extraction of raw materials, their processing and consumption.

The second feature is the high concentration and uneven location of the oil refining industry. Almost half is located in the European part (49.9%) of the Russian Federation and the Urals (25.9%), the remaining 24.2% are in the Far East and Siberia.

Today there is no single pricing methodology. It all depends on the seller. Integration into the global energy market has introduced dependence on the "adjusted price of refineries". In the EU, price benchmarks are based on OTC mechanisms. The most well-known agency is Platts, which publishes quotes for most products and bases. By value, you can determine the real state of the cash goods. The present value is equal to the difference between the quotation and the costs of transportation, transshipment and discounts.

In the Russian Federation, there is no such guideline. KORTES quotes are used only for trading, the use in the "price formula" is quite rare. Since oil companies always choose between the domestic market and export, Platts quotes oblige to tie the domestic market to the external one. Further, the price is formed taking into account the market itself: wholesale prices decrease or increase.

Consumer Services

Potential consumers will be car owners. Statistics show the active growth of the vehicle fleet by 25% per year. By the end of the decade, the number of cars on Russian roads will exceed 1.5 million, which will have a positive impact on the oil market.

Passenger cars make up 4.5% of the country's car fleet, but they rarely leave the city limits. This does not allow them to become customers of the gas station in question. Let's analyze the fleet of cars. Most of it is made up of obsolete AVTO-VAZ. There are 713 thousand "kopecks" (31%) on the account. The second place belongs to foreign cars - 507 thousand (22%). Further in descending order: "Samara", "Volga", various "Moskvich", "Lada".

The second segment is trucks, as their main task is to transport cargo over long distances. Trucks should be classified by carrying capacity. The main part belongs to light vehicles up to 3.5 tons. Next come heavy and super-heavy over 7.5 tons.

Motorcycles own only 0.5%, but they rarely drive on freeways. Due to the small volume of the tank, such customers can not be considered.

Buses make up 0.3% of the vehicle fleet. However, they often drive on freeways. Passenger and cargo minibuses should be included in this segment.

Target segment

Huge growth in the share of passenger cars leads to increased demand for fuel. Also, the fuel consumption of trucks is increasing every year.

Market analysis allows us to single out passenger cars as the main consumer. They will consume the entire range of gasoline and diesel. Truck drivers will be second in importance. These vehicles run on diesels.

The probability of a regular bus stopping at a gas station is small. Management should make an effort to interest car dealerships with a profitable offer. This also applies to passenger minibuses.

Filling station managers must create conditions for attracting all categories of customers, ensure daily pumping and special conditions for increasing consumers. The decision is justified as follows:

• the region's economy is influenced by large industrial centers, between which industrial trucks run;
• in winter, the demand for fuel in the passenger car segment falls;
• industrial traffic decreases in winter, but this compensates for the increased fuel consumption.

Competitive Analysis

The site was selected at a certain distance from the nearest gas stations. Rosneft gas station is 80 km away, and Lukoil is 50 km away. The last station has an inconvenient check-in, which negatively affects demand. It also has a bad reputation, despite the low price tags. The minimum capacity is equal to the total sales of the nearest filling stations.

Marketing

Marketing is required to distinguish gas stations from competitors. The name of the gas station is "Gas Station Queen". Under it the form of employees will be specialized. Girls will ride roller skates and service cars. They should inform people about promotions, services and product quality. The buyer's assessment will depend on communication with the staff and the quality of the product. A sense of social acceptance will help create a positive attitude for future collaboration.

Quality management

Quality is the main tool in conquering the market. In combination with an acceptable cost, it determines the company's competitiveness. It is important to understand that the degree of competitiveness is related to the ratio of the highest beneficial effect to the costs incurred. Of course, high quality comes at a cost. However, the profit will quickly recoup the costs incurred.

Additional service

Modern customers are interested not only in the main product, but also in the services of the oil products supplier. The company's services increase competitiveness and increase sales, providing additional profit:

• Oil change. In developed countries, 5% of drivers change their own oils. In the post-Soviet space, their number is much larger, which increases the demand for express oil change points. However, the economic effect of the new option remains hypothetical. The customer needs the right treatment, not the lure of a free oil change.

In practice, engine oil at gas stations is not a successfully sold product. Main reasons:

• high cost;
• doubts about quality;
• inexperience of the seller;
• close proximity to the car market.

An express oil change point will help change stereotypes. The cost of the option is small and quite comparable with the benefits.

The replacement lasts about 15 minutes, which the driver can spend in a cafe or shop, buying additional products. The car owner can become a regular customer, as replacement is recommended every 10 thousand km. It is planned to install a pneumatic vacuum collector at the gas station, which works with all machines. The installation will help to quickly pump out the oil. It works on the basis of environmentally friendly technology, does not need a drain pit. Up to 40 cars can be serviced daily.

The main consumers of the service will be women who know little about cars. If she has a good time in the cafe during the replacement, she will definitely be among the regular customers. A store at a gas station will allow you to compete with stationary gas stations. It attracts customers and brings additional profit. Economists note the share of turnover from the total complex - 20%.

Advertising

Many owners puzzle over the name of the gas station. Gone are the days of numbered names or a simple "gas station". Today, the oil companies' offices are in full swing, experts are thinking about increasing the station's efficiency.

Considering the gas station will be the beginning of a new brand with an ideal image and symbolism. The brand will help to position among the competitors in the region. The name "Gas Station Queen" was chosen, which fits into the psychological world of customers. Drivers will have the image of Nadezhda Rumyantseva and the high quality of service, which will win the favor of passing drivers.

The corporate style provides for highlighting by color scheme. A graphic design or a sign immediately catches the eye. Corporate identity allows you to gain the respect of customers - a good name will be confirmed by a quality product and thoughtful service.

• racks and luminous price tags - 200,000;
• decorating the territory with flowers - 100,000;
• signboard - 50,000;
• balls for opening - 30,000;
• leaflets - 3,000;
• advertising structures - 10,000;
• growth figures - 20,000 monthly.

The organizational structure is aimed at establishing relationships between departments, the distribution of responsibilities and rights. Each employee will have a certain independence, which will reduce the burden on the manager. All instructions will be communicated in writing, which will eliminate conflicting assignments.

The disadvantage of the organizational structure of gas stations will be the absence of a financial manager. Financial management will be performed by an accountant and a manager. They must analyze financial activities and form recommendations to eliminate adverse economic situations.

Employees will be issued under the contract. It will support the interests of employees and achieve high results. The responsibility of employees will also be spelled out there.

It is planned to spend 300 thousand rubles on wages:

• management department - 50 thousand;
• financial department - 17 thousand;
• sales department - 18 thousand;
• service personnel - 215 thousand people

The demand for the sold goods is constant, as the intensity of traffic on the highway is constantly growing. The oil market is competitive, the product is standardized, which allows participants to use price takers. The price will be adjusted by the market. Prices for NEA are average for the region.

Some suppliers are trying to deceive the owners of gas stations. They run gasoline several times through the heating elements, which increases its volume by 30%. After transportation, it turns out that several hundred liters are missing in the fuel truck.

Investment plan

A detailed calculation shows that the opening will require 3,100 thousand rubles. It was previously mentioned that the construction and purchase of equipment will require a large part.

Calculation:

• purchase of a plot - 500,000;
• construction - 1,600,000;
• fuel dispenser (6 pcs.) - 600,000;
• control system - 50,000;
• pressure sensor - 60,000;
• filling station - 90,000;
• tanks (4 pcs.) - 500,000;
• racks (10 pcs.) - 20,000;
• cash register - 10,000;
• counter - 30,000;
• chairs (3 pcs.) - 6,000;

The total amount is 3,466,000 rubles.

Financial plan

The plan will include the following indicators:

• inflation - 10%;
• income tax - 20%;
• VAT - 18%;
• discount rate - 11%;
• Payments to the social fund - 34.2%.

When calculating, it turns out that the payback occurs at 11 months of work, and the discount payback period is 9.8 years. Break-even point - 489 thousand rubles. With a planned monthly revenue of 600 thousand, profit can be received for the 7th month of work.

Stability analysis:

Gas stations will require large financial injections. Payback can be achieved within a year. Profit in the future will cover all costs incurred and guarantee an acceptable income.

Gas station business plan - is it profitable? Analytics of the fuel business market in 2019. Organizational, production and marketing plan + settlement part + Overview of the features of mini gas stations.

As long as liquid fuel vehicles drive in our country, there will always be demand for gas stations. Although the niche is not in high demand in 2019, it still makes sense to develop a gas station business plan and put it into practice. Today we will talk about exactly how to open a gas station in Russia + we will discuss what features of doing business in the fuel trade exist in order for 2019-2020.

Is it profitable to open gas stations?

Business niche studies show that the gas station market is gradually reaching the peak of its saturation. Large gas stations are now available even in small towns, and if we take into account million-plus cities, then the competition here is simply huge. Customers want to receive a quality product from fuel suppliers, and if they cannot provide the latter with such, there is no hope for the success of the business plan as such.

Benefits of filling stations as a business:

• stable demand for fuel from gas stations in all regions of the country;
• many channels for the supply and marketing of products;
• a high level of adaptation of filling stations to a constantly changing market;
• the business can flexibly adjust to customer requests in terms of supply volumes and fuel discounts.

Many experts believe that the new business plan model for gas stations should provide for a vertically integrated structure, namely, the refinery-gas station. Large expenditures on fuel transportation force entrepreneurs to increase the cost of products sold, as a result, low competitiveness and a high risk of losing business.

Negative side of business:

• a high level of competition from other filling stations that have more favorable conditions for the supply of fuel, or operate under a franchise;
• low-quality work of gas station employees;
• the likelihood of damage or complete breakdown of business equipment.

In addition, there are other threats to the business plan of gas stations - an increase in fuel prices with a decrease in demand, jumps in rent or a complete termination of the lease agreement for the area for gas stations, a decrease in the purchasing power of the population, and so on.

The business owner can mitigate some of the risk by expanding the scope of the project plan. This includes an increase in the range of services, cooperation with corporate fuel customers, the opening of related business areas - cafes, mini restaurants, and so on.

Recent market trends indicate a gradual modernization of oil refineries, which will eventually lead to the complete saturation of the filling station niche with high-octane fuel. In this regard, the profitability of the business will increase by 30% -40%, at least, which means that the development of a gas station business plan will be a completely acceptable solution for both individual entrepreneurs and LLCs.

How to write a gas station business plan from scratch - step by step instructions

Any project must have a documented action plan, otherwise, no one will even consider the idea of ​​investing funds. The only solution in this case is the development of a quality business plan. There are a lot of nuances in this matter, therefore, it can be simply unrealistic for a novice entrepreneur to deal with all the questions on his own.

Specialized offices or private traders can simplify the process of working on planning the gas station business, however, why lay out the extra 30,000-50,000 rubles if most of the information on organizing this business can be found on the Internet, in particular, in the content of this article.

1) The state of the sales market today

You can not rush into any business with your head, without making a full analysis of the state of the market of the region/country. When working with gas stations, for local research, you can use regional or national dynamics, since the oil refining industry, in this aspect, works everywhere at almost the same level.

For clearer results, the gas station business plan should take into account 3 research parameters. Let's take a closer look at each of them.

Parameter number 1. Market environment and share distribution

For Russia, filling stations are a monopoly market. More than 80% of filling stations of various formats are concentrated in the hands of large holding companies such as Lukoil, Rosneft, TNK and others. In the retail part of the business in the constituent entities of the Russian Federation, holdings account for about 32% of the total volume.

Filling station market coverage by region:

• Rosneft - the business has taken the lead in 17 regions of our state in terms of the number of filling stations and the volume of fuel sold;
• LUKOIL — the business occupies a leading position in 14 regions of the Russian Federation;
• Surgutneftegaz - coverage of 4 regions of the Russian Federation;
• TNK-BP and Gazprom Neft - 3 regions each.

If we take into account only gasoline, then almost 80% of the market is captured by the holding business. The total number of gas stations on the territory of our state is now more than 30,000 points. The number of gas stations that are included in the group of leading companies is no more than 9,000, however, the share of sales at these gas stations exceeds 50% of the total volume, which indicates the complete helplessness of small businesses trying to carve out a place in the sun in this niche.

It follows from this that the sales volumes of businesses from ordinary gas stations are 2-3 times lower than those of more promoted chains. When entering this direction from scratch, an entrepreneur may hope to cover only 25% -35% of the market, and then he will have to compete with other private traders working on the same scheme.

Parameter number 2. Capacity

This parameter for calculating the profitability of a business includes the number of vehicles in the distribution area under consideration, which accounts for one citizen of the country. In second place in terms of importance is the rolling of the road network, the priority in the type of fuel consumed and the demand for additional services at filling stations.

The data of "AUTOSTAT" in 2019 show that more than 43,000,000 cars of a passenger type are now driving across the territory of the Russian Federation. The average length of the roadway is 1,500,000 kilometers. If we take as a basis the number of gas stations, which was discussed above, then one gas station will have about 70 kilometers of road density.

Taking into account the variable number of cars, we get about 2,600 cars that can be served by one gas station. Naturally, this business miscalculation cannot be called accurate, since subjective factors are not taken into account - the reputation of the gas station and the level of its services. Nevertheless, even the given data should be enough to present the general situation in the motor transport market of our country.

Parameter number 3. Target customers + their preferences

With regard to customers of filling stations, everything is clear - these are motorists of various types of transport with a gasoline / diesel engine. Another question is which gas stations these people prefer. Is it rational from scratch if only the IP himself and a couple of his friends know about her reputation?

Customer preferences regarding the choice of filling stations:

• 70% of respondents answered that, in most cases, they refuel their vehicles at popular filling stations of holding networks;
• 25% answered that for them there is no particular difference at which gas station to buy fuel;
• 5% prefer to refuel only at small gas stations.

From the foregoing, it follows that the average business plan for a mini gas station or its full-fledged analogue can count on only 30% of the client base. The rest will be taken by the monopolists.

The bottom line is that gas stations from scratch are not such a profitable investment in 2019. Although the market has not yet reached the peak of demand satisfaction, the likelihood of being squeezed between the "pillars" of the oil refining industry is extremely small. The only option - franchise work or launching a mini gas station with a list of additional services for its customers.

2) Which filling station format to choose?

In this section, we will focus on the classification of gas stations in accordance with NPB 111-98. It should be clarified that there are a lot of requirements in the document. The main ones are ensuring fire safety, since the gas station itself is a dangerous facility. The business plan under consideration will relate to public stations. There are also departmental gas stations, but only cars of certain companies can refuel at them, and it is unlikely that any influential organization will want to conclude a contract with a new mini gas station.

Types of gas stations:

classical.

A variation of the gas station business plan, which is most often found on the territory of our state. Fuel storage tanks are located underground, and oil products are distributed through dispensers (TRK);

block gas station.

The fuel dispenser is located directly above the fuel storage unit of the gas station, which makes it possible to make the equipment a single module. Relevant for mini business;

container gas station.

Another mini version that includes combined storage units and dispensers. Storage locations are above ground. There are 2 types of container filling stations, which are divided depending on the capacity of the tanks - "A" (more than 20 cubic meters) and "B" (less than 20 cubic meters);

modular gas station.

One of the best options for a business plan that focuses on a mini format. The container and the fuel dispenser have a single design. As with container gas stations, modular ones have a similar division into type "A" and "B";

mobile gas station.

As the name implies, the fuel storage and distribution system has a chassis implemented as a trailer. The designs show themselves well in a mini business, however, only its liquid counterpart, gasoline, can be sold here as a fuel.

There are more than 7 varieties, however, let's say right away that it is unrealistic to join a business niche purely on this product, therefore, a gas filling station should not even be considered as a start of a project for a novice entrepreneur.

Optimal for the business plan in 2019 are classic gas stations and modular / mobile gas stations that can easily change location. The first option will require more substantial investment in the business, but the income of such a gas station will be much higher. Block-type mini gas stations can be used as a reconnaissance of the situation at the start of a business, or as an additional source of profit.

3) Organizational issue of business

Any business in our country should be taxed, and therefore, registering a business is an integral part of the plan, which should be included in the organizational part of the project. Depending on the method of implementing the idea of ​​​​opening a gas station, an entrepreneur can go in two ways - individual entrepreneurship (IP) or a limited liability company (LLC).

Mini gas stations cannot be called a large-scale business, respectively, a person will be able to find money for the implementation of a business plan on their own, which means that an individual entrepreneur will become the optimal form of ownership.

A classic gas station, or their network, requires a more substantial investment. Due to the participation of investment funds, it would be reasonable for a businessman to consider the form of ownership of an LLC, since it is not allowed by law to raise money from outside with an individual entrepreneur.

IP	OOO
A relatively simple registration procedure, you only need 3 documents: a passport, an application for registration, a receipt for payment of state duty (800 rubles)	The registration procedure is more complicated, you need more documents and pay more state duty (4000 rubles)
You can’t delegate a business, divide it into shares, you need to manage it yourself	There may be several co-founders and the responsibility of each within its share
No authorized capital is needed, no need for a current account, seal	Authorized capital is required (at least 10,000 rubles), as well as the Charter of the LLC, a current account and a seal are required
Registration at the place of residence and submission of reports at the place of residence	Registration at any legal address within the Russian Federation
There are restrictions on the types of activities	The LLC has no restrictions on the types of activities
You can do without an accountant, there is no need to keep strict cash records, a small amount of reporting	You can’t do without an accountant, the volume of reporting is quite large
Responsibility within the limits of one's own property, even after the closure of the IP	Responsibility only within the authorized capital
The amount of fines is much lower than that of an LLC (up to 50,000 rubles)	High amounts of fines for the same violations as for individual entrepreneurs (up to 1,000,000 rubles)
Taxes either 6% (income) or 15% (income minus expenses), plus insurance contributions to the Pension Fund (minimum 23,153.33 rubles)	It is more difficult with taxes, plus the founders of the LLC pay 13% of the profit (since 2015)
Low reputation and prestige for large companies	Reputation and prestige are considered quite high
Easier to open branches, even in other cities	To open a branch, its registration is required, while the possibility of applying the simplified tax system is lost
Easy withdrawal of money for your own needs	It is difficult to withdraw money, because. formally they belong to LLC
There is no possibility to sell, buy or re-register IP	Selling, buying or reorganizing an LLC does not cause problems
You can use the patent tax system to reduce costs	The patent system of taxation cannot be used
It is difficult to expand the business by attracting investments and new co-founders	You can easily attract investments from a successful LLC, register new co-founders, and expand to an OJSC
No need to document all business activities	Strict documentation of all business activities is required
Just close your IP	The procedure for liquidating an LLC is much more complicated.

To make it easier for you to decide on the form of ownership for the future gas station business plan, we have provided a comparative table of two options. Analyze your financial potential in detail - if you can provide for the business yourself, then the priority is for individual entrepreneurs, and if you have to go into large debts, then it is better to focus the business plan of the gas station on raising funds from investors and follow the path of an LLC.

The second important documentary issue on the business plan of a traditional or mini gas station is business permits. The property in question has an increased level of fire danger, which means that not in every place you are allowed to build a gas station from scratch, or to have a mini mobile gas station.

List of permits for the launch of filling stations:

1. Lease contract. Enter into a contract only after making sure that the selected territory meets all the requirements from the regulatory authorities. If there is a plot in private ownership, a document confirming this fact officially is required.
2. We go to the city / district architectural department to obtain permission for the construction of gas stations for your business plan.
3. We visit Rostekhnadzor and get approval for the project of the mini gas station itself.
4. In SES, an entrepreneur receives documentary approval for his own business plan regarding the fuel trading process.
5. We walk to the regional office of the Ministry of Fuel and Energy and obtain permits for the sale and storage of fuels and lubricants.
6. The next point is the most problematic in the gas station business plan, since it is necessary to provide for all ways to reduce the level of fire hazard of the construction / use object. Only full compliance with all norms and requirements will allow the entrepreneur to get documentary permission from the Ministry of Emergency Situations.
7. Agreement on the removal of garbage from the territory of the gas station.
8. Agreement with the municipal organization regarding the conduct of deratization.
9. Certification of the quality of the received fuel for filling stations from product suppliers.

The list is presented in order of priority, therefore, it can be used as a checklist for the organizational part of your business plan. In addition to the agreed list, which is the base for 99% of the gas stations, the entrepreneur must also take care of the certification of the equipment itself, which will be used on the territory of his gas station. The list includes not only columns and storages, but even PCs that will be used at the point of sale. Furniture for gas station personnel also needs to be certified by anti-static companies.

The practice of business at gas stations in our country shows that it takes from 60 to 120 days to obtain the entire list of permits. The cost of this process is also not cheap - from 300,000 to 500,000 rubles per one point of sale of fuel products. Despite the need to collect a huge pile of papers to open a mini-business, there is good news for the entrepreneur - licensing under the business plan of gas stations is not required.

4) Production plan for gas stations

When the entrepreneur overcomes the paper issue, which is one of the most difficult in the business plan under consideration, it will be possible to proceed to the production part - installing equipment, searching for personnel and organizing a place for gas stations. By the way, some points of the organizational plan will be decided as the production progresses, because, for example, you will not be able to physically receive certificates for equipment without having it in stock.

1. Place under the gas station + organization of the production process

The location of the gas station is one of the main factors for the success of a business. Priority should be given to areas near transport interchanges, highways or mini / large parking lots. In addition, it should be provided that the gas station is not out of the way in relation to settlements, as this will reduce sales volumes by several times. Look for places where there are no advertised monopoly holdings and there is a high level of demand.

We agree that it is incredibly difficult to find a territory that will meet absolutely all the requirements, however, the more conditions are met, the higher the profitability of your gas station business plan will be in the future. Before concluding a lease agreement, it is advised to order an independent examination of the suitability of the site for the ODS.

Plan of the premises at the gas station:

trading room.

An extra source of income doesn't hurt. If the business plan provides for a mini gas station, this item can be overlooked;

An integral object for both the staff and customers of gas stations;

warehouse.

Like the first point, in the case of a mini gas station, it may not be relevant;

locker room.

For use by petrol station personnel.

The main office is better located separately, for example, in the central part of the city. The interior of the business premises is formed based on the preferences of the business owner himself. In addition to the customer service premises, there will be 2 dispensers on the territory of the gas station - this is the best option for a classic gas station. In the case of mini gas stations, depending on the level of mobility of the modules, you can use both 1 fuel dispenser and a pair.

The order of the production process of gas stations:

1. The supplier's transport delivers the fuel and drains it into specialized tanks located on the territory of the station.
2. The owner of the car drives into the gas station to the fuel dispenser and inserts a gun into the tank. If you have extra money in the business plan for staff, this action can be provided by a separate employee of the outlet.
3. Payment of the desired amount of fuel at the checkout.
4. Penetration of the check by the cashier and the launch of the SEC bay.
5. End of the bay. Departure of the client and waiting for the next one.

When working at a mini gas station, the procedure may vary slightly, but the general algorithm, we think, is clear. The area of ​​the site under the gas station depends on the format. With a mini gas station, this is from 300 square meters, and in the case of developing a business plan for a full-fledged gas station, from 900 square meters and more. It will be enough to allocate about 70 square meters of space from the site for the gas station itself.

2. Equipment and personnel at gas stations

The number of personnel for gas stations is formed based on the scale of the business being opened. An important point for every newly hired employee is professional training certificates. A person can get this crust at specialized courses in nearby cities. When applying for a job, the nuance should be immediately discussed with the applicant, since not everyone wants to spend 2 weeks on training, in some cases, at their own expense or as a deduction from future wages. The average cost of the course is from 2,000 rubles.

The staff will consist of:

• technical staff, that they will perform the duties of refueling vehicles, pumping wheels and other services provided for in the price list of a gas station;
• a cashier who will be responsible for the calculation, and the possible preparation of coffee at the request of a gas station customer;
• seller - if there is a mini store at the gas station;
• repairman - is responsible for the operability of the equipment + helps in the provision of services for light repair of vehicles of dispenser customers;
• security guards - 2 people who will work in shifts to ensure the security of your business;
• cleaning lady - is engaged in restoring order both in the gas station and in the adjacent territory;
• electrician - works under the contract and is called if necessary.

As a rule, accounting in a business plan is outsourced, therefore, here the entrepreneur will be able to save a little. The same applies to the position of manager, which the owner himself takes on. As the business expands, the final number of gas station employees can increase proportionately.

What equipment will be required:

• stainless steel tanks (3-4 jokes) with a capacity of 30 cubic meters each. The exact amount is determined based on the types of fuel that will be sold at gas stations in accordance with the business plan;
• fuel storage tank in case of emergency - 1 joke with a volume of 20 cubic meters or more;
• fire tank - 1 piece from 10 cubic meters;
• dispensers, preferably equipped with sensors for the flow of fuel dispensed;
• automated type system for refueling management;
• POS terminal;
• computers + peripherals to them;
• fire safety equipment;
• security system + video surveillance (optional).

With regard to software solutions for business management, it is better for an entrepreneur to use ready-made systems from well-known manufacturers. The same S&B or Smart Oil will be the very thing. The exact number of pieces of equipment depends, again, on the format of the dispenser and its productivity in terms of fuel sales. It is better to purchase equipment for gas stations only from certified suppliers - this will simplify the procedure for registering a business and speed up the time for issuing some certificates by 20% -30%.

5) How to promote the business - marketing plan of the project

Before developing a marketing strategy, it is necessary to analyze some parameters. First of all - competition in the local market and the optimality of the chosen place for refueling. If the entrepreneur managed to knock out a site with a large influx of customers, and, at the same time, the absence of market monopolists, the business will go uphill much faster. We have described the prerequisites for this decision in detail in the analytical part above.

In second place is - range of services and prices. With mini gas stations, everything is clear - the sale of fuel + primitive service. With a traditional gas station, everything is much more interesting - this is a service station and a mini market, and a car wash + a bunch of different offers that can be useful for the client. The table above shows an approximate layout for a dressing with moderate "appetites". If desired, the margin can be made higher, however, the risk of customer churn will increase, and this is highly undesirable for a start-up business.

With regard to the indirect source of profit from filling stations, the situation is similar. The table above shows the optimal share ratio based on the level of demand for a particular gas station product.

The influence of the season in planning the operation of filling stations is a very insignificant factor that can be neglected. Considering the time it takes to complete the documentation, rebuild the site and the premises for refueling, it may take up to 12 months to achieve the optimal level of sales of fuel products - a pessimistic scenario. With a skillful advertising campaign in the gas station business plan, this period can be reduced by 60% -90%.

Business promotion tools:

• a luminous stele with prices for gasoline / diesel fuel;
• signboard;
• balls for the first month after opening;
• flyers advertising a new filling station;
• placement of advertising structures at traffic intersections and other places with a high level of traffic;
• articles in print media;
• Personal site;
• advertising in local media;
• advertisements on local radio.

It will not be superfluous to periodically hold promotions on discounts on fuel - this will attract more regular customers + increase the word of mouth effect, thereby reducing the cost of a business advertising campaign.

6) Settlement part of the gas station business

A business plan for gas stations cannot be called a quick payback project. According to statistics, more than 90% of businessmen return the investment no earlier than 4 years since the opening of the petrol station. Good connections or franchise work reduce the period to 3 years, however, this time period for a novice entrepreneur also cannot be called satisfactory.

One-time opening costs:

• business registration - up to 400,000 rubles;
• development, construction of a site for gas stations + installation of modules - 2,100,000 rubles;
• advertising for business promotion - 90,000 rubles;
• equipment in the minimum configuration - 1,200,000 rubles;
• other expenses - 30,000 rubles.

In the end, only to launch the column itself, we need to invest about 3,820,000 rubles. If it all ended there, then the proposed business plan would not be so expensive, however, monthly expenses must also be taken into account.

Monthly business expenses:

• wage fund - 250,000 rubles;
• rent - 50,000 rubles;
• depreciation - 30,000 rubles;
• communal apartment - 6,000 rubles;
• advertising - 15,000 rubles;
• remote accounting - 10,000 rubles;
• purchase of fuel - 3,500,000 rubles;
• security of the facility or private security company - 25,000 rubles.

In addition to the start-up capital for opening, it will be necessary to provide for gas stations in the business plan and 3,886,000 rubles for monthly expenses, and this is only according to preliminary calculations. In practice, the amount can be much more - + 20% -40%.

The revenue part is formed on the basis of a markup, which will depend on demand and additional services provided to customers within the point of sale. At a discount rate of 10%, break-even current will be about 500,000 rubles, however, it will be overcome only after the gas station reaches high sales volumes, which will take from 7 to 9 months after the start.

Own gas station. How to become the owner of your own gas station?

Business plan for a mini gas station - features of a niche of economy gas stations

As you already understood, a full-scale gas station is not the cheapest pleasure, especially for a novice entrepreneur. A markup of 20% does not save the situation, as our people are used to doubling investments, and not being content with little. All of the above suggests a completely adequate solution - the opening of a mini gas station.

Popularity for mini gas stations came in 2012, when the facility was withdrawn from the influence of Rostekhnadzor. In 2019, the Ministry of Emergency Situations deals with the classification of stations, the connection of the old authority of influence is made only if the business is located in a hazardous type of production.

Design features of a mini gas station:

Wall thickness.

There are single-walled and double-walled mini fuel containers. The first ones are allowed to be operated only outside settlements + their volume should not exceed 10 cubic meters. The use also requires the construction of a pallet, in addition to the transport platform, which makes the financial plan of the business more costly;

design.

Mini containers are equipped with a built-in pump for receiving fuel. The software filling should provide for a system for monitoring the interwall space with a warning function about depressurization. More details about other features of mini containers can be found in NBP111-98;

compartment volumes.

If a mini gas station is located on the territory of a settlement, then the volume of the chamber is less than 10 cubic meters, and the volume of the entire container is less than 40 cubic meters. When located outside the settlement, the chamber is not more than 20 cubic meters, and the entire container is not more than 60 cubic meters.

Non-compliance with the agreed standards entails the automatic transition of a mini gas station (KAZS) to another type of classifier, accordingly, the entrepreneur loses all the advantages of a container solution. With regard to the documentation for the mini gas station, here you need declaration of the customs union and registration certificate + eco / sanitary certificates.

Automating a mini gas station is much easier than a full-fledged gas station. It is enough to install an automatic remote-type remote control system that will dispense fuel using chips or smart cards. The price of one mini gas station is from 100,000 rubles. Taking into account the costs of registering and obtaining all permits, the total capital under the business plan will not exceed 250,000 rubles, which is a very attractive alternative to a multi-million dollar business with dubious payback periods.

It should also be understood that the mini gas station business plan will not be able to bring you multi-million dollar income, since the volume of fuel sold will be very modest. Even taking into account the markup of 30% -40%, the net monthly profit is unlikely to exceed the mark of 100,000 rubles.

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