If you know how to draw or just want to learn, then there is already a certain direction in business for you - this is applying airbrushing to cars. Great business for the soul! You do what you like, and you get paid for it, what could be better? In this article we will talk about the technique of applying airbrush with your own hands. Let us answer the question of what equipment is required to apply drawings to a car. Also in the article you can find prices for airbrush services. You can also download a business plan with calculations of investments in this business.

Airbrushing (Airbrushing or Custom Painting) is a technique of applying a design using an airbrush to the surface of a car, motorcycle, snowboard, safety helmet, computer system unit, mobile phone...
An airbrush (airbrush), like a spray gun, is designed for spraying paint. But unlike it, the airbrush has a very narrow and more precisely controlled spray spectrum. An airbrush can be used to apply thin strokes, which is very important when drawing small details of a design. The complexity, colorfulness, realism and quality of the drawing are limited only by the imagination, skill and talent of the artist.

Airbrushing on the body is not just another way to make an ordinary car unique, but a real art, at the same time a demonstration of one’s own taste and the calling card of a successful person. And if you want your car to be seen with admiring glances, contact a special studio. Usually studios have ready-made sketches, from which all you have to do is choose the one you like. But the artist can realize your own idea. In addition to aesthetic pleasure, airbrushing also brings practical benefits: you can even say that by doing airbrushing, you are buying another alarm system - it is unlikely that anyone will dare to steal such a car. Of course, this pleasure is not cheap, but it is worth it.

History of airbrushing
The technology by which paint is applied to a car was invented and patented in 1878 by the American jeweler Abner Peeler. From some old pipes, a sewing needle and a homemade hand compressor, he made the first water-soluble paint sprayer and, as a break from fiddling with diamond chips and gold filings in his workshop, he used this tool to paint landscapes of his native Iowa. The rights to his invention were bought by the company Liberty Walkup, which in 1884 began “promoting” a new method of painting called “airbrushing” and selling the first models of sprayers, called airbrush. Soon, photographers around the world were actively using the airbrush to retouch or colorize black and white photographs.

Moreover, the “non-contact” technique of applying paint made it possible to obtain both clear and thin and blurred contours and lines, due to which the drawings made with an airbrush were perceived to be very close to the quality of real photographs of that time. Some photo studios even offered clients services such as adding new details to photos or completely changing the background.
The real boom of airbrushing began at the beginning of the twentieth century. An airbrush was then as fashionable and useful a tool for an artist as a laptop is for a businessman today. With the help of an “air brush” they painted advertisements, posters, advertising posters and illustrations for magazines. Almost all drawings that required photographic quality images were made using the airbrush method.

The first airbrushed images that appeared on cars had a purely utilitarian function - these were numbers on the bodies of racing cars. Then the sides of sports cars began to be decorated with the names and logos of sponsors, as well as images of won cups. The next stage in the evolution of “sports airbrushing” was artistic drawings - various symbols, fiery flashes, running animals or flying birds. Over time, motorsport became more and more popular and professional, the number of sponsors increased, and every centimeter of the surface of the racing car became an expensive commodity.

Airbrushing is a good means of protecting a car from theft, since car thieves prefer not to deal with cars that stand out from the crowd. It will definitely be seen and remembered, and in order to give the car a “marketable appearance”, it will have to be completely repainted, which is quite troublesome, considering that the car is wanted.

How is airbrushing done?
Car painting begins with choosing a theme for the drawing. You can also bring your own drawing, or you can trust the skill of the artist, leaving him to choose the plot and implement it himself.
Then a sketch is made - computer development of a drawing on the client’s car. Using a sketch, you can imagine what your car will look like after airbrushing. At this stage, you can make your adjustments and express your wishes. Also, designers can prepare several sketch options and you will only have to choose the option you like best.

After the drawing is approved, the car is sent to a car service center, where it is prepared: removing the old varnish and “treating” small areas of corrosion - cracks, paint chips, small dents and scratches. All this is removed, puttyed and sanded, otherwise all the defects will come out from under the new varnish in the coming months.

After the first layer, steps form on the car, because the drawing is an additional layer of paint. If you look from the side, it looks like a hill, so after the first layer the surface is sanded and varnish is applied to it. When the design is complex, with a lot of small details, the paint coating is a layer cake, so the first layer of varnish is sanded off, the plane is “zeroed” and varnished again. If you don’t hit the design with other machines or scratch it with nails, it will easily last 6-7 years.
After the varnish has dried, the surface of the design is polished to a shine. The car is polished mechanically using abrasive materials in several stages.
The last point is the final assembly of the car. Then a base layer is applied to the car - the background of the future drawing, and handed over to the artist.

Depending on the nature of the image, the artist selects paints of various colors needed for the work, and, if necessary, makes stencils. Then, using an airbrush, the design is applied layer by layer to the body. Sometimes, to complete especially subtle and small elements of a drawing, craftsmen still use brushes and even special pencils.

After applying the design, the car goes to the painters, who apply several layers of varnish to the design to protect it from environmental influences. Then the varnish is dried in a special drying chamber. Applying the design, along with preparation and varnishing, usually takes about two weeks, although some cars sometimes spend more than a month in the workshop. The duration of the work in this case is determined not by the speed of the craftsmen, but by the complexity of the plot.

Advantages of airbrush designs:
- The car becomes exclusive and unique.
- Airbrushing, as a rule, emphasizes the model and design of the car, the style and character of the owner, distinguishing him from the mass of people.
- A car with a pattern is more difficult to steal - it becomes more noticeable to passers-by and motorists.
Disadvantages of airbrush designs:
- The high cost of applying a pattern, sometimes you can “save” if the car body is damaged (scratches, dents, etc.).
- High cost of restoring the drawing - if the airbrush drawing is damaged, it is difficult to restore it and this cannot be done in every car service, since an artist is needed for this.
Airbrush painting care
As surprising as it may seem at first glance, caring for an airbrush design is much easier than caring for a simple coating. This is due to the fact that several layers of special protective polish are necessarily applied and very carefully processed on top of the design. If scratches or damage appear, the surface can simply be polished and the quality of the coating will be as good as new!

Stages of applying a pattern to a car.

Development of a sketch of an airbrush drawing

1. The artist, together with the customer, determines the style, direction, theme of the future drawing and its location on the car body. It is important to take into account the color of the car so that the design harmonizes well with this background.
2. After choosing the theme of the airbrush drawing, the artist begins to develop a sketch. The customer's car is photographed or photos of a car of the same make and body color are used. The drawing is applied to a photo of the car using a graphic editor (for example, Adobe Photoshop). You can use photographs of fragments of the future drawing. For example, the theme “Space”: photos of planets, constellations, etc. will be useful. At this stage, a computer, digital camera, scanner, graphics tablet, and a collection of photographs and drawings can be of great help. However, sometimes a piece of paper and a pencil are enough.
3. The customer approves the sketch and leaves his car for airbrushing.
Airbrush is an exclusive work. Each drawing is designed individually. With the help of airbrushing you can both emphasize the style of your car and vice versa. The drawing should not only please you, but also suit the car. If you comply with all the parameters of this stage, then you are guaranteed amazed looks!!!

Surface preparation

When applying the design, only high-quality, time-tested automotive paint is used, for example, from DuPont. If necessary, stencils and blanks are made, after which the design itself is applied.

Varnishing and surface polishing

After the drawing is ready, the surface is coated with varnish, which protects the drawing from damage and gives it richness and depth. Many people stop there. But since the drawing is an additional layer of paint, steps are formed after applying the varnish. To avoid them, the surface is polished. After polishing, the surface becomes like a mirror.

1 category with graphic design:

• patterns;
• lines;
• simple geometric shapes.

Category 2 - if there is an artistic drawing:

• when depicting up to one artistic object using multi-component paints.

Category 3 - in the presence of a complex artistic design:

• presence of applied background;
• when more than one artistic object is depicted, when using paints with a multi-component composition.

The airbrush technique or skill is manifested in the skillful mixing of paints, in a calm and smooth transition from one color to another. This airbrush technology turns simple cars into unique masterpieces by reproducing them from sketches.

How does an airbrush work?
Airbrushes and spray guns work on a simple principle: compressed air sprays paint. In modern internal mix airbrushes, the airbrush nozzle and needle control the flow of paint.

Airbrushing happens not only on cars; people who are engaged in this creativity also paint other objects at the request of the client.

:

Airbrush. Approximate cost of work, prices are indicated in rubles:
1 (one) car part (fender, door, hood)	12 000
Hood, trunk, roof	17 000
Airbrushing on the spare wheel cover from	10 000
The motorcycle is all “chopper”, etc.	40 000
Sportbike	40 000
Airbrushing of a car helmet	10 000
Hockey helmet	10 000
Flight	12 000
Snowboarding helmet	10 000
Drawing on a laptop - top cover	10 000
Drawing of the entire laptop including internal surfaces (without keyboard)	20 000
Drawing on the Midi Tower system unit	10 000
Drawing on the Big Tower system unit	12 000
Drawing on a snowboard	10 000
Paintball marker	10 000
Paintball feeder	8 000
Diving tank	12 000
Risk for a bicycle	15 000
Drawing on a mobile phone	4 500
Drawing on a computer mouse	4 500
Business card holder	4 500
Cigarette case	5 000
Fridge	17 000
Interior painting 1 sq.m.	7 000

1. Compressor power.
2. Volume of the compressed air tank. 1/10 horsepower, while for a compressor of 25 horses you will need a 450-600 liter tank.
3. Airbrush (or spray gun) components, such as needle size and nozzle size. The diameter of the airbrush nozzle hole determines the amount of paint.
Air sources
Spray cans
Electric compressor
Diaphragm compressors
Piston compressors

Additional components:
Pressure regulators
Moisture trap
Oil filters
Metal pressure regulator
Hoses

Various sandpaper, varnish fixer, varnish, paint, wet wipes, degreaser, solvent.

You can download more detailed material

Airbrushing can be called a progressive idea for business, from which you can make good money. The good thing about car coloring is that there is not much competition in this area. And demand is always growing, because many motorists want to paint their car and make it unique.

We don't see many cars with graphics every day, do we? Why not make this service more widespread in your city so that more drivers can own the car of their dreams!

Legal aspect: is it necessary to register a business?

At first, you can simply learn to work with an airbrush and other equipment and hone your skills. Place orders for your friends. Then, when you start getting clients, it will be enough to register individual entrepreneurship on the simplified tax system. This will require 800 rubles. for a state fee, registration is carried out quickly.

Will staff be needed?

If you yourself are an artist and have a great desire to learn how to work with an airbrush, you can work alone. If you are just an enthusiast who wants to offer such a service, hire a professional. Usually it is the artists themselves who start such a business.

Do you need partners? You may need two people to handle the body repair and paint work. The point is that you must work with a perfectly flat surface. There is a way out: in situations where cars with chips, scratches and unevenness are brought to you, you can simply agree and outsource the work to freelancers. It makes no sense to pay them a full salary, especially at the start of work and with a small salary.

Room

There are many requirements for the premises. It should be well lit, an unobtrusive neutral color (closer to white) is desirable in order to adequately work with color and not confuse shades. It is necessary that a car can fit in such a room, and the distance to the walls must be considerable. You will need shelving, as well as a place so that you can evaluate the progress of work from the outside. It is best to use white finishing materials inside.

If you take this matter seriously and invest more money, it is advisable to make a more prepared room. It will also be an advantage to have parking next to it so you can receive clients.

At first, you can simply rent a garage. It will cost 7-10 thousand rubles per month. Prices in Russia are approximately the same.

Equipment

In order to provide airbrush services, you will need the following equipment:

• airbrush: this device becomes the main device;
• a compressor having a pressure stabilizer;
• spray gun;
• tools that rid the car of corrosion;
• several sets of paints;
• a computer and a graphics editor (usually everyone has one).

It’s up to the artist to choose an airbrush; if that’s you, read the forums, consult with salespeople in specialized stores. It may be useful to get a job at a similar company to gain the necessary skills.

Don't buy cheap used equipment. This can lead to big problems at work. For example, if you buy an old compressor, any pressure surge can lead to significant losses in the quality of the design.

Also pay attention to the selection of spray guns. One of them should serve for applying primer. Others are used for applying base and varnishing.

Costs and profitability

In order to organize a business, you will need start-up capital in the amount of 70 - 100 thousand rubles . These costs will mainly be required for the purchase of equipment and basic materials. Advertising costs will be approx. 10 thousand rubles . Per month for rent - too 10 thousand .

Now you need to imagine how much profit you can get. Applying a design to one body part costs about 12 thousand rubles. If you have at least 5 clients per month, your income will be at least 60 thousand rubles . It's really profitable. Not every client wants to paint their car completely, but such a service is expensive. If you approach promotion correctly, you can earn money per month from 100 thousand rubles . But don't forget that you need to purchase materials regularly.

Advice: if you work in a small city, then a constant flow of clients is utopian. Therefore, we recommend combining this activity with other employment or initially offering this service as an additional one.

Service promotion

Your main audience is predominantly young people, therefore, it is mandatory to create a VKontakte community, where it is necessary to gain subscribers by posting good content. Targeted advertising is also set up. Don’t forget to be friends with the administration of thematic communities in your region.

Since you are positioning your business as a designer one, this part should be thought out to the smallest detail. We recommend making creative business cards with a bright design. This will not require much expense. Also make an attractive signboard on your premises. But it is better to do this if the room is located where there are a lot of passers-by, and also next to the highway. If it's a garage, paint it. You won't need to spend a lot on advertising. Word of mouth is still one of the most effective means.

Business can really be profitable. The main thing is not to lose enthusiasm and engage in the creative process with soul.

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Airbrush – what is it?

Airbrushing is the technique of applying images to various surfaces with liquid or various paints using compressed air. Images are applied with a special device - an airbrush.
An airbrush is essentially just a spray gun that continuously delivers a stream of paint. The jet diameter can be adjusted to achieve different stroke thicknesses. After applying the image to the surface, it is covered with several layers of varnish. After this, the drawing becomes indelible.

Pros of the airbrush business
The main advantage is that the individuality of the car will protect it from thefts. The more surfaces of a car are airbrushed, the more likely it is that car thieves will not want to mess with it at all. If the image is on the door or hood, then the risk still remains, since such a part is easy to replace.

Disadvantages of the airbrush business
Some people believe that airbrushing a car shows the owner's lack of intelligence and taste. Although this is a controversial issue.

Where to start an airbrush business

The work of an airbrush is a bit like the work of a tattoo artist. Therefore, to successfully enter the market, you need to have your own portfolio with examples of your work. Without it, you won’t be able to attract clients and make money. Before you open your own business, you will have to work for a long time as an airbrush artist’s assistant, study, and at the same time acquire your first photographs; their authenticity can always be proven. It is no secret to clients that some companies and salons simply steal work from their competitors.
However, this is not all. To begin airbrushing, the artist needs to learn how to use programs such as Photoshop and Corel, since all sketches and sketches are pre-created on a computer. Although any airbrush artist, first of all, must be able to draw by hand on paper.

Seasonality of the airbrush business

This business does not seem to depend on the time of year, but it seems so only at first glance. According to the conclusions of players in this business, there is still some seasonality in orders. In winter, for example, there is an increased demand for motorcycles, in autumn and spring clients more often order painting of cars, and in summer artists paint apartments and cottages.

What is the idea of ​​an airbrush business based on?
You can start this type of business only if you have a professional artist with his own “personality”. All amateurs, as well as connoisseurs, will be interested in services, focusing on the artist. Each professional has his own handwriting, individual style. No one has yet managed to put airbrushing on stream, depersonalizing it.
Any car that has been airbrushed becomes a piece of goods. The price of a car when sold increases by 15%
If you want to be successful in this type of business, then you will need to become a car enthusiast yourself and often look at tuning forums on the Internet. On these resources you will learn about all the latest trends, and you will gain a lot of useful information that will be useful to you in the future.

Airbrush business. What you need to start

2.5 thousand dollars is the starting amount for opening an airbrushing salon. This amount will go towards:
Space rental (all work is carried out in sealed boxes with an exhaust hood and high-quality lighting)
Registration of documents for opening a salon.
Purchase of all necessary tools - airbrush, spray gun, compressor and more. An equally important detail is the drying chamber. You can’t do without it, as it adds durability to the design. In the drying chamber, the car is completely isolated from all external influences: dust, temperature, etc.

Prices for airbrush services
So that you can get a little idea of ​​how profitable such a business is, we present here some prices that currently exist.
The total cost of the entire work depends on several components: the cost of materials and painting work, the degree of complexity of the selected image and the popularity of the name of the master artist.
A simple monochromatic contour drawing will cost the client approximately 8-9 thousand rubles.
A complex professional drawing with elaboration of the background and small details will cost the customer from 18 thousand rubles. All these numbers are the price of one element of the car. This is the cost of a door, fender, trunk, spare wheel cover, etc. Painting the entire surface of the car will be much more expensive and time consuming.

Features of the process in the airbrush business

The services of an airbrush salon include the work of several specialists at once: a body worker, a painter and the artist-designer himself. Initially, the artist will have to work as a painter’s assistant for several years until he himself learns all the secrets.
Before applying an image to a car, all existing dents, chips, and scratches that appear as a result of the use of the equipment must be removed from its surface. That is why the skills of an artist must be combined with the skills of an ordinary car service technician.
Businessmen argue that those who entrust all the work to one person are mistaken, since all the work can turn into a hack job due to a lack of professionalism and time.
How to find a way out then? All small entrepreneurs have one way out - to invite an outside artist to carry out orders for airbrushing in their own car service center. At the same time, it is important to have business contacts with several artists at once, who can always come to the rescue. The main task of the entrepreneur in this case becomes mediation between the artist and the customer: one gets his own client, and the other has the opportunity to use the services of a good artist, known for his high-quality works.

Where to learn airbrushing?

In many big cities you can find airbrushing courses taught by successful professionals in their field. It will also be useful to read information on Internet forums. For example, in Moscow, the artist Ilnur constantly conducts three-day courses for everyone, costing from 400 euros. True, during these days he explains only the basic features of working with a car, so it is better to take courses for already trained artists - no one will learn the basics of Photoshop and painting there.

Airbrush as a business. And besides cars?

In fact, airbrushing does not mean just painting cars. This could be painting refrigerators, mobile phones, computers, guitars, skateboards and much more. Some beginners just get their hands on small surfaces, and only then gradually move on to drawings on cars.
At the beginning of their career, newbies receive no more than two car orders - only 150-200 dollars per month. Almost all of this money is spent on purchasing paints and renting premises. Everyone must go through this stage - the main thing is to gain popularity through word of mouth.
If you agree to work for a couple of years with little income and gain clients, then airbrushing will soon give you not only a good income, but also joy from your work.

* The calculations use average data for Russia

150,000 ₽

Starting investments

200,000 ₽

50,000 - 70,000 ₽

Net profit

6 months

Payback period

The demand for airbrushing, like other auto services, is growing along with the constant increase in the Russian car fleet. However, airbrushing as a business has one advantage - you can paint not only cars.

Currently, airbrushing is a fashionable area of ​​car restyling and is capturing new directions. For example, airbrushing is gaining popularity on tires, laptops and mobile phones, skateboards and in interior design. Airbrushing is rightly considered one of the most promising types of business: having mastered the technique of airbrushing or hiring a qualified craftsman, a novice entrepreneur can open his own business practically from scratch and earn money from the very first months.

Why is it worth opening an airbrush studio?

According to the State Traffic Safety Inspectorate, over the past 10 years, the vehicle fleet of Russians has increased by 65%, and the annual increase in the number of cars is 1.5 million units. In this regard, the need for various auto services is growing.

The car service market is developing and offering customers new types of services. Recently, car airbrushing has been gaining popularity - a method of applying images to a surface using liquid and powder dyes. The growing demand for the services of airbrush centers is due to the fact that:

Airbrushing provides the individuality of the car, which protects it from car thieves. Oddly enough, airbrushing is considered a very effective anti-theft agent.

any car that has been airbrushed becomes a piece of goods. Its selling price increases by 15%;

the ability to emphasize the design of the car, decorate it or hide any surface damage;

wear-resistant surface. The technology for making designs involves applying a special protective polish that prevents abrasions and scratches from minor mechanical impacts.

In addition, the high demand for airbrushing has spread to other areas. Today, airbrush services are used by owners of various establishments (cafes, bars, beauty salons, etc.), as well as owners of private houses. Airbrushing decorates not only cars, but also computers, mobile phones, furniture and walls.

When planning to open your own airbrush center, you need to take into account that, firstly, it would be more expedient to do this in a large city, and secondly, you should immediately find an airbrush artist with experience and his own style. All potential consumers will be interested in services, focusing on the master. Therefore, choosing a specialist is not only the most important, but also the most serious task. A great start for a garage business - if you are that same airbrush artist. Then, if you have the skills and a garage, you can open a business with minimal investment.

The main income of the airbrushing center comes from artistic painting of cars. However, many studios provide additional services, for example: airbrushing of motorcycles and helmets, house facades, interiors, computers and laptops. Recently, airbrushing of car tires has also gained popularity.

With a sufficient flow of clients, it is possible to pay for the studio within 4-5 months.

If you want to open a profitable business with minimal investment, then an airbrush center may be a suitable option. The table shows the key advantages and disadvantages of an airbrush center that should be taken into account when planning a business.

Advantages and disadvantages of opening an airbrushing center

Advantages	Flaws
growing demand for this type of service; relatively small starting capital; it is possible to organize a business in a garage; the cost of airbrushing for a car may increase depending on the complexity of the design and the professionalism of the artist; high income	the popularity of business is observed in large cities, where the income of residents is higher; the need to acquire certain skills as an artist and have experience working with airbrushing; airbrushing is not a cheap service, which may reduce demand; seasonality of business: airbrushing is in greatest demand in autumn and spring

Where to start an airbrush business

First, you need to conduct a little marketing research: find out the quality of services of potential competitors and what exactly they offer. In recent years, in the airbrush market, in addition to car painting, services for applying drawings to laptops, mobile phones, sports and home appliances have been added; supply and demand have also appeared for decorating the walls of apartments and cafes using airbrushing. The variety of offers will make the studio attractive, but still the lion's share of orders will be car painting. It is better to plan the opening of such an enterprise at the beginning of the peak season - traditionally the last months of autumn and spring.

Before opening an airbrush studio, you need to assess the demand for services and the prospects for your business. As part of a little marketing research, you should also find out whether you have competitors, what services they offer and at what cost.

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At the next stage of preparation, you must decide who will carry out the painting work. There are two options: learn skills and run your own business or hire a qualified specialist. The first option will allow you to save on employee salaries, as well as “keep your finger on the pulse of the business”: better understand the intricacies of work, be more involved in your business. The disadvantages are that not everyone can provide airbrush services - you must have certain skills and qualities (from artistic skills to a sense of taste). Also, the direct participation of the entrepreneur in the production process means that he will pay less attention to the business itself as an activity. The second option from this point of view looks more preferable. Difficulties may arise with finding a good airbrush artist: firstly, there are not many such specialists, and secondly, in order to attract a specialist, you need to offer him a decent salary.

Regardless of which option you choose, you should become familiar with airbrush technology.

Airbrush technology

The main types of airbrushing depend on the method of applying the design: a stencil using a spray gun, pasting the surface with a finished design on vinyl film, or work done by hand by the artist.

The success of this type of business directly depends on the quality of the work performed. The client sees the quality of drawing and painting immediately, so it is necessary to hire only experienced craftsmen and use high-quality materials and equipment.

The technology for performing airbrushing on a car includes the following steps:

Determining with the customer the style of the drawing and its location;

Development of a sketch of a drawing. Using a computer program, a drawing is applied to an image of a car to visualize how it will look in reality;

Approval of the sketch by the customer and transfer of the car for drawing. At the same time, it is very important to draw up a service agreement, which will detail the basic working conditions, the rights and obligations of both parties, and the technical condition of the car. A signed agreement can protect you from various customer claims.

Preparing the car surface for airbrushing. It is necessary to eliminate possible defects: scratches, chips, dents.

Drawing on the surface.

If the image is permanent, the surface of the car is varnished and polished. If the image is temporary (its service life is from six months to a year), varnishing is not necessary. After this, the customer can pick up his car.

Thus, painting a car is a long and painstaking process, each stage of which requires high-quality execution. There is another type of airbrushing - digital, which reduces the order fulfillment time. Digital airbrushing is performed by a special robot that calculates the curvature of surfaces and creates a three-dimensional model for “trying on” the design. The selection of paints and all preliminary operations take place in digital mode. After this, the car is placed in a paint booth, where a robot paints an image on the surface of the car.

How to register an airbrush business

The initial stage of opening an airbrush workshop is registering the business with government agencies. An airbrush studio is a highly specialized enterprise with a staff of 1-3 people. In this case, registering a business as an LLC is inappropriate, because this requires greater reporting, maintaining full-fledged accounting records. It is preferable to register as an individual entrepreneur.

So, to conduct commercial activities, you need to register an individual entrepreneur with a simplified taxation system (“income minus expenses” at a rate of 15%). Types of activities according to OKVED-2: 96.09 Provision of other personal services not included in other groups. You will also need to prepare documents such as SES permission, fire service permission and pay for the state. fee for registration of individual entrepreneurs in the amount of 800 rubles.

Choosing a site and room for an airbrush studio

An airbrush studio will require a room of 25-30 square meters. m. An ordinary garage or a former car service center may be suitable. The main condition is good lighting. The room must be equipped with fire extinguishing equipment and connected to the water supply, drainage and electricity systems. You should also pay attention to the cleanliness of the workshop - there should be no dust in it, since its particles, if they get on the surface of the car, can ruin the design. In this regard, it is desirable that the floor be tiled or concrete. You should also provide a convenient area for receiving clients, where you can discuss sketches and details of the order with them.

Renting such a garage will cost an average of 17 thousand rubles.

Location is not particularly important for this type of business. Clients decide in advance to contact the studio, which works by appointment.

Purchasing equipment for an airbrush studio

To ensure production, equipment must be purchased. Modern multifunctional equipment is the key to quality work. The standard list of equipment required to equip an airbrush studio includes:

Airbrush. This is the basic equipment for an airbrush studio, and you can’t skimp on it. An airbrush acts like a spray gun - the only difference is in the narrow spectrum of paint spraying. The price of Chinese airbrushes ranges from 500 to 3000 rubles, but such an airbrush, by definition, will not be able to cope with its tasks and perform high-quality spraying. A good airbrush will cost 10-15 thousand rubles.

There are two types of airbrush models: models with 0.3 mm and 0.5 mm nozzles. An airbrush with a 0.3 mm nozzle is universal and allows you to apply both large strokes and draw small details. An airbrush with a 0.5 mm nozzle is used by most artists to apply backgrounds and paint areas of images that do not require high definition. It allows you to create a gradient and is especially useful when designing interior images. For initial work, you will need to purchase a universal airbrush with a 0.3 mm nozzle. In the future, you can expand the model range or use replaceable nozzles. For example, for the design of smaller details (drawings on helmets, laptops), it is recommended to use a 0.2 mm nozzle. But then you should choose those airbrush models that have the option of replaceable nozzles of different diameters. Models from German companies Harder&Steenbeck and Grafo have such options.

Which airbrush should you choose? A rating of airbrushes based on reviews from professional airbrush artists will help you decide on this issue:

Harder&Steenbeck

The choice is quite extensive, but if you know exactly the tasks and your own preferences, deciding on the most suitable model is not so difficult.

Compressor. This device is designed to supply air to the spray gun under a certain pressure, due to which the paint is sprayed in an even layer over the surface. Choosing the right compressor for an airbrush is very important, since it is one of the main tools on which the quality of the applied pattern depends. To choose the right compressor, the following parameters should be taken into account: performance level (measured in the number of liters of paint supplied by the compressor per minute); maximum pressure value; size and weight (the convenience of working with it depends on the dimensions of the compressor); Availability of accessories and parts included in the basic kit.

It is recommended to purchase a low-noise compressor with a receiver. A receiver is a small container under the compressor where air is collected and then supplied to the airbrush. When the receiver is full, the compressor automatically turns off. This prevents the compress from heating up, which, firstly, has a positive effect on its durability, and secondly, eliminates the possibility of distortion of the pattern due to heating of the compressor. You should also pay attention to the power of the compressor - it must correspond to the diameter of the nozzle. The cost of a compressor varies between 2-10 thousand rubles.

Pressure regulator with reducer. If the airbrush is not equipped with a pressure regulator, it must be purchased separately. This tool allows you to control the pressure under which the paint is applied. The cost of the equipment is 700-2000 rubles.

Other tools: airbrush hoses, airbrush holder, respirator, airbrush cleaning accessories, dehumidifier, mixing containers, brushes, knives, mats, rollers, stencils, gloves, degreaser.

Paints, thinners, varnish.

All consumables will cost 30-40 thousand rubles. The main cost in this category is paint. You can't save money on it. Low-quality paints can not only significantly spoil the result of the work, but also simply ruin the airbrush. High-quality paints are expensive, but the resulting result is much different from images created with cheap paints. When choosing auto enamel, it is better to give preference to trusted brands and manufacturers, for example, Standox, PPG, Brulex. Thus, purchasing equipment for an airbrush studio will cost an average of 50 thousand rubles.

Recruitment of personnel for an airbrush studio

To operate an airbrush studio, 2 employees will be enough: an airbrush artist and a craftsman, who will perform secondary functions: preparing the surface for painting and finishing with varnish, and will monitor the serviceability and cleanliness of the equipment. In the future, you can hire another artist to increase the volume of work.

The selection of personnel should be approached responsibly, since it is the work of the master that determines the reputation and prestige of the company. The technician must have work experience, a portfolio, and skills in handling special equipment. Art education and experience in graphic editors are also welcome. The salary of an airbrush artist depends on the volume of completed orders, but on average it is about 30 thousand rubles per month.

There are no special requirements for an assistant airbrush artist. The assistant’s responsibilities include cleaning the room, preparing surfaces for painting and other assistance to the master in his work. The salary of such an employee is about 17 thousand rubles.

A manager may be required to set up all business processes. His responsibilities will include maintaining documentation, working with clients, searching for new orders, marketing, and so on. Basic requirements: higher specialized education, work experience, understanding of the specifics of this activity. The salary ranges from 20 thousand rubles. Monthly labor costs will be 60-80 thousand rubles.

If you plan to save on expenses, you can perform the functions of one of the positions yourself.

An excellent option if the entrepreneur himself is an artist. This will make the start much easier. Very often, when starting this business, the question arises, where to learn airbrush? Today there are many courses for airbrush artists. There are even online courses and video tutorials. Many airbrush studios also provide training services for this skill. There are similar courses and even airbrush schools in almost every major city. The cost of training is on average 10,000 rubles. In addition, the artist must be able to work not only on paper, but also in the graphic editors Coral Draw and Photoshop in order to create sketches of images.

Purchasing consumables for an airbrush studio

The main consumables in airbrushing are paints and thinners. It is important that the studio is always provided with the necessary amount of materials. In airbrushing, various types of paints are used: water-based, nitro paints, artistic paints.

Water-based paints are harmless, dry quickly and are easy to apply. The most popular brands are eXmix and Air Master. The cost is about 200 rubles per 50 ml.

The advantage of nitro paints is that they dry instantly. This allows you to make a clear drawing. But they are toxic and require a special solvent. Brands - Fox, Air Master. The cost is about 100 rubles per 50 ml.

Artistic paints do not need to be diluted; brushes and airbrushes are used to apply them. Advantages: a large number of shades, do not change color when drying. The main disadvantage is that they are thick, and for airbrush they need to be thinned out. Acryl Art and eXmix are the most popular brands. Cost - 100 rubles per 50 ml.

It is recommended to start by purchasing paints in sets with a wide range of colors. During the work, the most popular colors will be determined that should be purchased in the future. It is difficult to calculate the paint consumption per drawing. The design can be large or small, consist of many elements, have many colors, etc. On average, airbrush artists spend about 3-4 thousand rubles on paint on a hood of average complexity.

How to promote airbrush services

There is a fairly high level of competition in the automotive restyling market. Therefore, it is necessary to pay special attention to advertising the airbrushing center. The basis of the marketing plan is a careful study of the level of service and advertising campaign.

Determining the target audience is quite difficult. Currently, there is no clearly defined category of car owners who apply airbrushing to their cars. The studio's clients can be both owners of expensive premium cars and drivers of budget domestic cars. In addition, there are other services (airbrushing of motorcycles, laptops, interiors, etc.) - this expands the circle of potential consumers. If we talk specifically about the target audience of auto-airbrushing, then it consists of owners of passenger cars, mainly men aged 20 to 45 years.

Ready ideas for your business

A car owner who decides who to entrust the airbrushing of his car most often makes a choice based on an example of work. Accordingly, you need to create a portfolio of your studio to show the quality of your work. Advertising can also be done by so-called “word of mouth”.

How to promote an airbrush studio:

Internet. Airbrush services are best promoted via the Internet. It is advisable to have your own website: firstly, this tool allows you to promote services via the Internet, and secondly, it simplifies the process of interaction with potential clients. The website should indicate a list of services provided and a price list for them, a portfolio of the studio’s work, contacts, a location map, information about promotions and special offers. An airbrush website will only require a couple of web pages and a simple interface. The cost of such a site is about 25,000 rubles. To save on this type of advertising, you can create accounts on social networks where you will post examples of work, contact information, etc.

outdoor advertising. Outdoor advertising is effective advertising for auto services. It is recommended to locate it near traffic lights, road signs, gas stations, auto shops, car washes, tire shops, etc. The production and installation of one sign next to road signs costs an average of 15,000 rubles.

building customer loyalty. To attract new customers and stimulate the appearance of regular ones, it is necessary to provide an attractive loyalty program. For example, this could be the issuance of discount cards, including savings cards.

advertising in the media. You can place an ad in a newspaper or order an advertisement on the radio. A classic radio advertisement is a 30-second video, the advertising text consists of 60-75 words, excluding prepositions. The cost of radio advertising depends on the selected radio, the time the video is broadcast, its duration and the number of repetitions. On average, the cost of 1 minute of a commercial is about 4,000 thousand during the period 7:00 to 22:00. The approximate budget for advertising promotion through the media is 15,000-20,000 rubles.

On average, you will have to spend at least 30,000 rubles to promote the project. It is recommended to plan the bulk of promotional activities for the first months of opening an airbrush studio. However, as experience shows, the most effective advertising for such services is a job done perfectly. Qualified employees, high-quality work and a thoughtful pricing policy will help attract and retain customers.

An active marketing strategy allows you to speed up the process of recoupment of funds invested in opening an airbrush studio. For the project to pay off, it is necessary to serve at least two large clients per month.

How much do airbrush services cost?

The cost of airbrushing can vary and is made up of many factors:

complexity of the drawing;

number of details for decoration;

condition of the paintwork;

the amount of consumables spent on the work.

The table shows approximate prices for various types of services.

Airbrush center price

In the future, it is possible to expand the list of services provided and engage in various types of airbrushing.

How much can you earn from airbrushing?

The amount of profit received is influenced by factors such as:

number of clients;

possibility of simultaneous servicing of several machines;

the security of the residents of the city in which the studio operates;

professionalism of the craftsmen and the quality of the work performed;

presence of competitors.

The lead time for 1 order ranges from 5 to 12 working days, depending on the complexity of the work. In this case, 1 master will be able to complete up to 6 orders per month. The organization's approximate revenue will be 80-150 thousand rubles.

How much does it cost to open an airbrushing center?

The project requires raising funds in the amount of 160,000 rubles. The bulk of the required investments falls on the purchase of equipment - 31%, the share of advertising costs - 19%, the purchase of consumables - 19%, working capital - 18%, and other expenses - 13%.

Initial Investment

In addition to the initial investment, you should plan monthly expenses, which are divided into variable and fixed.

Variable costs include the cost of purchasing consumables (paints and solvents). To simplify financial calculations, the amount of variable costs can be calculated based on the average cost of workshop services and a fixed trade margin of 400%, which includes payment for the work of an airbrush artist. Based on this, to complete a drawing costing 20,000 rubles, it is necessary to spend 4,000 rubles in materials.

Fixed expenses include rent, advertising, depreciation, payroll, taxes and other expenses. The total amount of fixed monthly expenses will be about 100 thousand rubles. The payback period for the project with an initial investment of 150,000 rubles is 6 months. The net monthly profit of the project when reaching planned sales volumes will be 50-70 thousand rubles. The annual net profit for the first year of operation will be about 600,000 rubles. Return on sales in the first year of operation can reach 25%.

What difficulties does an airbrush business have?

In order to assess business risks, it is necessary to analyze external and internal factors. External factors include threats associated with the economic situation in the country and sales markets. Internal – the efficiency of enterprise management.

External factors include:

high competition in the market, opening new points in relative proximity, dumping direct competitors. The emergence of new airbrush studios will lead to a redistribution of the client base and profits. Often, large car repair shops provide airbrushing services, which negatively affects the client base of small workshops. Reducing this risk is possible by creating your own customer base, developing a unique selling proposition, smart pricing policy and stimulating consumer loyalty.

increase in rental costs, which will entail an increase in fixed costs and may affect the financial condition. It is possible to reduce the likelihood of risk by concluding a long-term lease agreement and choosing a conscientious lessor. You can eliminate this risk by purchasing the premises as your own.

decrease in purchasing power. Airbrushing is a rather specific type of service. In the event of a decrease in income or an unfavorable economic situation, there is a high probability that the majority will refuse the services of the studio. Therefore, this risk, which entails a reduction in effective demand, is highly probable. It is very difficult to manage and almost impossible to avoid. It is possible to mitigate the impact of risk by holding promotions and reducing the cost of services.

increase in the cost of consumables. This will lead to an increase in the cost of services and, otherwise, to a decrease in net profit. This risk can be reduced if you purchase consumables from a specific seller who can provide discounts to regular customers.

Internal risks include:

technological risks, which include incorrectly selected equipment, breakdowns, which can lead to a halt in business processes. This risk can be reduced by regularly monitoring the serviceability of equipment and choosing the right equipment.

low level of work performed. In airbrushing, the main guarantee of a constant flow of clients is the professionalism of the artist. In the absence of decent work, neither advertising nor reduced prices will save a business from serious financial losses and a decline in business reputation. To avoid this, it is necessary to undergo additional training and advanced training courses.

failure to achieve the planned sales volume. This risk can be reduced with an effective advertising campaign that includes various promotions and bonuses;

decrease in the reputation of the institution among the target audience in case of errors in management or reduction in the quality of services. It is possible to mitigate the risk by constantly monitoring the quality of services, receiving feedback from clients and taking corrective measures.

The most serious risks in this business are the risk of competitive reaction and decreased purchasing power. Therefore, it is necessary to pay special attention to the formation of competitive advantages, especially pricing policy, as well as the creation of a flexible system of working with clients. To reduce the impact of the risk of declining purchasing power, it is recommended to diversify the business and provide various services to ensure a constant flow of orders.

In conclusion

An airbrush studio is a promising and profitable business. To prove this in practice, the main success factor must be ensured – quality service delivery. This is what will allow you to attract clients and set a decent fee for services - which is what the company’s revenue consists of. So, you've conducted market research, found a professional airbrush artist, and advertised your services. But after opening, you discover that clients are not coming to you. What to do? Firstly, analyze all previous stages of work and identify mistakes made in order to correct shortcomings.

Secondly, don't expect too much from a growing business. Be prepared for the fact that your earnings will be small at first. To increase your earnings and maintain your business, you will have to make considerable efforts. Therefore, when planning your expenses, set aside a certain amount to cover the costs in the first months of work. Third, remember that even the most accurate calculations and preparation cannot guarantee your success. Any business involves risk, so it is easier to prevent risks than to eliminate their consequences.

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