The name of a new company is no less important than a prestigious appearance for a business person. It creates the first impression of the organization, a successful and memorable name increases the client base. Do not overestimate its importance - without quality, a suitable price and other components, the name itself will not make the enterprise popular.

Nevertheless, this issue should not be postponed or taken lightly, since this is one of the main parts of the PR image of any company, which should be handled by people of appropriate qualifications who know the rules of marketing and are not devoid of a creative approach.

Types of names

Any enterprise can have one to six titles. But only one of them is compulsory– full company name in Russian . Based on the term, it becomes clear that this should be a full-fledged name containing the phrase "Limited Liability Company", written in Cyrillic, in compliance with the rules of the Russian language.

Also to the full name there are a number of other requirements:

• the mandatory name should not have English words, except in Russian transcription, foreign characters, some prefixes like "VIP";
• it is not allowed to use obscene words or any word forms that discredit any part or social group of the population, just like violating the rules of morality and ethics;
• a prerequisite is uniqueness, that is, a company with such a name should not be in Rosreestr;
• you can not insert the names of foreign countries;
• without special permission, it is forbidden to use the word "Russia" and all derivative (single-root) words, as well as the names of subjects of the Russian Federation, settlements, authorities, the word "Federal" and other similar words.

Other than the official business name, other forms are optional and some of the requirements do not apply to them. Such an “alternative” could be an abbreviated name, a full name in English (in accordance with international standards) for the external market, and an abbreviated name in English. A short name in any language of the peoples of Russia is allowed.

Legal aspects

Regulation of the activity of any organization takes place in accordance with the legislation of the Russian Federation. There is article 54 in the Civil Code, the content of which affects the name, location and legal address of the organization. In addition, the fifth paragraph indicates that the full company name of the legal entity is indicated in the constituent document and in the Unified State Register of Legal Entities (EGRLE).

The name is officially approved by the enterprise at the time of state registration.

The uniqueness of the name is another prerequisite. However, at the time of the emergence of a legal entity, a repetition is not ruled out. You can verify the uniqueness using a special service available on the Internet, which is called the "search service in the Unified State Register of Legal Entities" at egrul.nalog.ru.

If two firms have exactly the same names and they are engaged in similar activities, the previously formed company may demand a change of name from the second in court.

How to come up with a company name yourself

Anyone who decides to solve this problem on their own needs to rely on the rules of marketing, the Russian language and, of course, a creative approach.

What you need to keep in mind when choosing the name of your organization:

1. Reflection of the scope of the company. If necessary, the name should indicate what exactly the company does or the product it produces, for example, Plumbing Planet.
2. Internet Oriented. It's no secret that a person solves most of his problems through search engines. Therefore, you need to make sure that, for the corresponding query, the firm is high enough in the list of answers and does not have consonant (identical) names with firms in the same list.
3. positive effect. The word (phrase) should evoke neutral or positive associations, without negativity and ambiguity.
4. Ease. Make sure the name is easy to read, pronounce and remember. You should not go too far with abbreviations, few people want to contact the RPKZL company without knowing what it does.
5. The absence of unnecessary hyperbole (exaggeration). It would be a mistake to call an average establishment a big word, especially if the essence does not match the name. These include "elite", "royal", "empire" and other similar epithets.
6. The right combination of beautiful, one might say, fabulous words and pragmatism. In this case, much depends on the specific activity.
7. No hint of a larger organization. Many entrepreneurs do this by creating twins of large holdings with a consonant name in order to attract additional customers at the expense of the name of a senior competitor. At one time, the twins "Abibas", "Neike", "BucksstarsCoffee" were known. Beware of the craze introduced after Apple's success of using "i" at the beginning of a name to prevent something like "iBank" "iCoffee" or "iWheels" from coming out.

Suitable for most areas standard naming rules, which do not differ in rich imagination, but have already been tested by time:

• names (own, relatives), folded syllables from names or surnames, with and without prepositions;
• surname, in which the ending "-ov" changes to "-off" or a surname with the addition of "and K", "and Ko", "and partners";
• activity/product abbreviations or made up of the first letters of various words;
• geographical names (reservoir, mountains, street);
• category of activity, types of services.

How to choose a name for your company, you can learn from this video.

Examples by field of activity

For organizations, different names are suitable depending on the type of services provided and the scope. Below are examples of such names that can be considered successful.

1. Trade. For a trading company, it is important to point out the wide choice, the quality of the product and, possibly, specific types of goods. Example: "Alliance" - speaks of a wide range, "Planet of Wallpaper" - about the sphere.
2. Construction. The use of single-root words, professions, the use of objects will do. Example: "BigStroy", "Foreman", "New House".
3. Transport, cargo transportation. In this area, speed, power and expeditionary component are important. Example: Fast and Furious, Outpost, Ural-Logistic.
4. Public catering. The widest flight of fantasy and room for experimentation is provided specifically for catering establishments. From the banal "At Maxim's" and "Georgian Dinner" to the direct "Rainbow of Taste", "Sweet Paradise" and "Wine City". The main condition is memorability and the absence of repulsive factors.
5. Construction of oil and gas wells. A serious industry requires a serious campaign. The name should inspire confidence and reliability. Often there are such letter combinations as "gas", "oil", "oil", "tech", "resource". Example: "Sakha-Oil", "Gazbank" or "Producer".
6. The medicine. Medical terms and words related to the industry will sound good. Example: Hippocrates Medical Center, Emergency Surgery Clinic, Vision+.
7. Consulting. Any firm advising on important legal issues should inspire confidence with one name, speak of involvement in the law and a high level of knowledge. Example: "Hand of Themis", "Partner", "Legal Adviser".
8. Tourism. When people think of tourism, they think of sun, sea, flight and vacation. This is what the name of the travel agency should inspire. For international tours, English words are also not uncommon. If the company specializes in last minute deals, this must also be indicated. Example: "Fire tours", "AsiaFly", "Let's fly", "Open the Earth".
9. car service. The most common prefix is ​​"Auto". If we are talking about a tire and wheel service, then the corresponding word is added. Example: "Altai-Auto", "Tires and wheels", "Siberian tuning".
10. Furniture. Furniture production and sale is an expensive and important business, which means that the name plays an important role. It should attract and speak of grandiosity and elitism, the use of certain styles is not excluded. Example: "Exclusive furniture", "Loft-Classic", "Sofa Empire".

For those looking for a relatively neutral and simple name, here is an alphabetical listing of some of the names:

Proper use of creativity

Often, in pursuit of originality and attracting attention, many companies fantasize about the topic of the name, sometimes coming to an amazing result. One of the toy stores for children's creativity regretted even two letters, calling itself "Y" LLC.

The Moscow supplier of sand and gravel did not even change the letter, creating a resounding Ooo LLC. The travel agency "A go away" seems to call with its name for incredible journeys and accomplishments. In Zelenograd, there are incredibly positive installers of engineering equipment working in LLC "EVERYTHING WILL BE COOL!!!".

Another innovative way name your legal entity according to Feng Shui. According to this theory, the name should contain a vector of development, it should not be capacious (3-5 letters) and, preferably, start with a vowel.

Uniqueness and humor, of course, can attract a client base, but you need to be aware that humor is inappropriate in some areas, so be careful with it.

Popular questions

Is the name of the company inflected? Names can be inclined in different ways. The most popular is with the help of a generic word. For example: Organization "Invest" - organizations "Invest" - in the organization "Invest". Abbreviations, of course, do not decline.

Another option is by the main word in the title. Example: "Cellular Systems of the Caucasus" - no "Cellular Systems of the Caucasus". Thus, the name is inflected if it is not preceded by a generic word.

Are there naming services? Yes, and it's freely available. You can find more than one generator of names on the Internet for legal entities, projects and all that, if the founders do not want to do it themselves. As for the names of branches, products and other things, this should be done by the PR department of the organization.

Several ways to come up with a company name, you will learn from this video.

Mark. Brand

Method #2 - Name

Method #3 - Surname

chain of McDonald's restaurants

Method #4 - Nature

Internet hypermarket "Utkonos"

Method #5 - History

Method #6 - Mythology

Mikhail Goncharov,:

Method #7 - Compound Word

Method #8 - Acronym

Method #9 - Quote

For hobbyists, the brand name doesn't really matter. They often do not care which company produces cardboard blanks. The main thing is that the product is of high quality and satisfies the need for creativity. This gives Leonardo the freedom to create its own trademarks, bypassing the difficult path of dealerships of international brands. Read more naming, which is part of branding and dedicated to the development of commercially effective names for trademarks, has no less than 30 main methods. It is worth noting that the brand name should not only please its owner, but also evoke the associations necessary for positioning among the target audience and rely on iconic symbols and established concepts. All this is achieved through appropriate research. In addition, the brand name must be protected. Before investing in branding, it is important to clearly understand that the brand has exclusive rights in relation to the respective goods and services.”

Today, for professional naming - the development of a commercially effective name for a trademark, businessmen are more willing to pay good money. But before paying money to naming specialists, you can try to come up with a name yourself. Often the result of such an amateurish approach, after an examination conducted by reputable branding specialists, is recognized as very successful. Vadim Gorzhankin, General Director of PR & Brand of Krasnoe Slovo agency, an expert in the field of marketing communications, talks about the 10 simplest methods for developing a name for a trademark that can be adopted by every businessman.

Method #1 - Toponym (place name)

Pay attention to where your business is located or where your product or key ingredient comes from. According to this principle, such brands as the Rublevsky meat processing plant, Essentuki mineral water, Klinskoye beer, Vologda oil, Finlandia vodka, Ochakovsky kvass, Shatura furniture, Winston cigarettes, liqueur Malibu, telecommunications company Nokia.

Method #2 - Name

One of the easiest ways to name a company or product is with a person's name. Such brands as Alenka chocolate, Afanasiy beer, Daria frozen semi-finished products, Maxim men's magazine, Liza women's magazine, Mercedes car, Diana dry-cleaning and laundry chain, fast food products preparation of "Alexandra and Sophia".

We originally planned that the brand would be the first price product in its price segment. Hence the name was born, which, as it were, says - "put me on the butt." And our main task is to participate in promotions, this is the feature of promotion.

Method #3 - Surname

Along with the name, the basis of the brand can be a surname. As a rule, the name of the brand becomes not just the surname, but the surname of the founder of the company. For example, Ford auto concern, A. Korkunov chocolate products, Bochkarev beer, Smirnoff vodka, McDonald's restaurant chain, Levi's jeans, Brooke Bond tea, Jacuzzi hydromassage equipment ”, Martini vermouth, Boeing aircraft, Parker pens, sportswear manufacturer Adidas.

Method #4 - Nature

Nature can be a source of inspiration not only for artists and musicians, but also for naming specialists. It is worth noting that often an animal, plant or natural phenomenon is associated with the properties of the product: the Grad multiple launch rocket system, the Sapsan high-speed train, the Utkonos Internet hypermarket, the network of salons for children and expectant mothers - Kangaroo, cars Jaguar, Puma sportswear, Alligator car alarms.

Method #5 - History

Often, a significant historical event or character becomes a brand name. It is worth noting that the exploitation of history is especially often used to form the names of restaurants. Examples include the Moscow restaurants Godunov, Pushkin, Graf-Orlov or Petrov-Vodkin. Many examples of “historical naming” are also found in other business areas: Napoleon cognac, Stepan Razin beer, Belomorkanal cigarettes, Lincoln cars, Borodino trade and production group of companies.

Method #6 - Mythology

The naming specialists have not left without attention the mythology, which has become one of the most productive sources for brand names. For example, the Mazda auto concern got its name in honor of the Zoroastrian god of life named Ahura Mazda, and the idea of ​​the name of the Sprite drink was born in the 40s of the XX century. At that time, baby Sprite was especially popular in advertising campaigns - an elf with silver hair and a wide smile, who wore a drink cork instead of a hat. A little later, his name became the name of a new carbonated drink - "Sprite".

Mikhail Goncharov, About the network development strategy in the new market:

- And how was the name of the network translated?

- We did not translate the name of the network itself, the spelling will be in Latin transcription - Teremok. No one is embarrassed that the phones are called Apple. In the USA there is a pharmacy chain Duanereade, it's not even readable. In America, strange names do not bother anyone. And we can tell you that there is a fairy tale in Russia about a tower.

Method #7 - Compound Word

Quite often, a brand name becomes a compound word formed by adding two words together. For example, Alba-Bank commercial bank, Aeroflot airline, BeeLine mobile operator, Volkswagen car concern, Aquafresh toothpaste, Sunsilk hair care line, MasterCard credit cards, TV channel Euronews, the weekly socio-political magazine Newsweek.

Method #8 - Acronym

An acronym is an abbreviation formed from initial letters, parts of words or phrases, pronounced as a single word, and not spelled out. Example: The abbreviation "GUM", derived from "Main Department Store" is pronounced as a single word gum, not ge-u-um. i.e. not spelled. As well-known acronyms, one can cite the name of the musical group "ABBA", formed from the first letters of the names of its members: Agnetha, Björn, Benny, Anni-Frid, or the name of the automobile brand "VAZ" (Volga Automobile Plant).

Method #9 - Quote

A well-remembered brand name due to its fixation in the minds of consumers can be the name or expression from a work of mass artistic culture: cinema, animation, music, literature, etc. Examples include brands such as Prostokvashino dairy products, the White Sun restaurant deserts”, a chain of leather and fur stores “Snezhnaya Koroleva”, a chain of stores of building materials “Old Man Hottabych”.

We held a master class in the Leonardo hobby hypermarket, is it always necessary to create your own brand?

For hobbyists, the brand name doesn't really matter. They often do not care which company produces cardboard blanks. The main thing is that the product is of high quality and satisfies the need for creativity. This gives Leonardo the freedom to create its own trademarks, bypassing the difficult path of dealerships of international brands. Read more naming, which is part of branding and dedicated to the development of commercially effective names for trademarks, has no less than 30 main methods. It is worth noting that the brand name should not only please its owner, but also evoke the associations necessary for positioning among the target audience and rely on iconic symbols and established concepts. All this is achieved through appropriate research. In addition, the brand name must be protected. Before investing in branding, it is important to clearly understand that the brand has exclusive rights in relation to the respective goods and services.”

retail, brand, business https://www.site https://www. 2019-09-25 2019-09-26 https://www.

If the words “phonetics”, “morphology” and “lexicology” scare you, and brainstorming gives you a headache, welcome.

This online name generator is designed so that you can use the great Random to come up with a name for a company, product, and anything.

Naming is a special kind of activity for the selection of names, in particular for goods and companies. A successful, euphonious and original name helps to form a brand and indicate a clear positioning of the company.

Name generators are nothing new. I will not hide that there are other online word generation services. But the algorithms for all name generators are different. And my script will definitely not be superfluous.

Moreover, from time to time I plan to replenish it with new goodies in terms of functions and combinations.

What can this online name generator be used for?

This naming name generator online can be useful when searching for a name:

• firms;
• goods;
• domain names;
• commands;
• youtube channels;
• "nicknames".

Functional features of the generator

Firstly, the name generator generates words according to several algorithms, which are based on two fundamental differences:

• in the first two versions of the names there is a keyword;
• in the rest there is no keyword - they are completely synthesized.

Secondly, after receiving the generation results, you can also check which domain zones have free domains with the selected name. To check, just click on the name you are interested in. The results of a whois search for one of the well-known domain name registrars in Russia will open in a new tab. By the way, I do not insist that you register domains there. Choose a balance between the reliability of the registrar and the price (including the price of domain renewal!).

Thirdly, you can “click” as much as you like! Each time you will receive a new batch of titles. In general, there are plenty to choose from.

Name combinations by keywords

The generator gives out names by keywords in the first two combinations.

The algorithm uses common "prefixes" and "endings" (in this case, not in terms of morphology).

The presence of a keyword or part of it in the name of a company or product can help in the promotion of goods and services.

At the same time, these are less original names compared to invented words. In addition, the presence of keywords in the title may make it difficult to register the relevant trademarks (trademarks).

"Synthetic" names

Synthetic company names are original and unique, which are of artificial origin.

Such words are easier to fix in the minds of buyers as a brand owned by your company.

We tried to make them sound as harmonious as possible in this name generator.

Synthetic names can be very useful if:

• your product range is very wide, or you are thinking about the prospects of expanding the product range and developing other product categories (creating an “umbrella brand”);
• if you plan to enter international markets.

Also, the advantages of a synthetic name are that it is easier to choose a free domain with it and it is easier to register a trademark (trademark).

I hope our generator of company and product names will help you decide how to name a company and choose an original and sonorous name online. We are waiting for your suggestions to improve the functionality!

Accepted abbreviations: Az. - Azeri, English. - English, Arabic - Arabic, Aramaic. - Aramaic, Bolg. - Bulgarian, wall. - Welsh, Hungarian. - Hungarian, Gaelic. - Gaelic, Greek - Greek, Danish – Danish, OE - Old English, other German. - Old Germanic, other Hebrew. - Hebrew, other Ind. - Old Indian, Old Irl. - Old Irish, Old Norse. - Old Norse, other Persian. - Old Persian, other Roman. - Ancient Roman, other Russian. - Old Russian, other Scandinavian. - Old Norse, Egyptian. - Egyptian, female - female, app. - western, ind. - Indian, Spanish - Spanish, etc. - Italian, Kaz. - Kazakh, Celtic. - Celtic, lat. - Latin, lit. - Lithuanian, husband. - male, netherl. - Dutch, Norwegian - Norwegian, Persian - Persian, Polish. - Polish, colloquial - colloquial, rum. - Romanian, Russian - Russian, Saami. - Sami, Skt. - Sanskrit, Serbian. Serbian, Syriac - Syriac, Scand. - Scandinavian, slav. - Slavic, see - look, owls. - Soviet, St. French. - Old French, Taj. - Tajik, Tat. - Tatar, Turkic. - Turkic, Uzbek. - Uzbek, Ukrainian - Ukrainian, outdated. - obsolete, Finnish. - Finnish, French - French, frieze. - Frisian, Swedish. - Swedish, Czech. - Czech, Scot. - Scottish, South-Slav. - South Slavic.

Nabi (Arabic) - male, "prophet".

Hope (Russian) - female, translation of Greek. named after Elpis.

Nadir (Arabic) - male, "warning".

Nazar (ancient Hebrew) - male, "he dedicated." In the calendar - Nazarius.

Nazira (pers.) - female, "promised".

Nazym, Nazym (pers.) - "keeping in order, organizer." Initially male. However, among a number of peoples of the East it is also used to name girls. So, at present, the Kazakhs call the name Nazim almost exclusively girls.

Nail (pers.) - male, "achieving success."

Naila (pers.) - female. to Nail (see).

Naida, Naidana, Found(Southern-Slav.) - female, "to find." In the old days, in families where children died, the newborn was “left” on the road. It was believed that the strength of the one who found it would pass to the child. The finder knew whose child it was and gave it to his parents.

Namig, Namik (Arabic) - male, "clerk, writer." It is found among Azerbaijanis, Turks.

Nana (French) - female, affectionate to Anna (see).

Nano (French) - female, a derivative of the name Anna (see).

Naomi, Naemi (ancient Hebrew) - female, "my sweetness, my charm."

Nargis, Nargis, Narkes(Greek) - female, from the name of the flower narcissus, figuratively “black-eyed”. Typical for Muslims, to whom it came from the Persians.

Nariman (pers.) - male, "courageous".

Narkis (Greek) - male, from the name of the flower narcissus. In the holy calendar - Narkiss.

Nasib (Arabic) - male, "relative", "son-in-law".

Nasiba (Arabic) - female. to Nasib (see).

Nastasya - female, colloquial. to Anastasia (see).

Natalia (lat.) - female, "Christmas", in the calendar - Natalia.

Naum (ancient Hebrew) - male, "comforting."

Nathanael (ancient Hebrew) - male, "God gave."

Napoleon (Greek) - male, "new city".

Narcissus - male, zap. to Narkis (see).

Nathan (ancient Hebrew) - male, "God gave."

Never (other Russian) - male, "unbaptized."

Nevzor (other Russian) - male, "inconspicuous, unsightly."

Neklyud (other Russian) - male, "nondescript, awkward."

Nekras (other Russian) - male, “ugly, unattractive”, protective name.

Nekrasa (other Russian) - female. to Nekras (see).

Nectarius (Greek) - male, "nectar".

Nela, Nella, Nelly- female, zap., abbreviated to Helen (see Elena), Cornelia (see), Petronella (see), Eleanor (see).

Nelid (Russian) - male, colloquial. to Leonid (see).

Nelida (other Russian) - female. to Nelid (see).

Nelson (English) - male, From the surname Nelson (Nelson) - from the personal name Neil (see) + "son".

Unloved, Unloved (other Russian) - male, “ugly, disgusting, unlovable”, protective name.

Nelyuba (other Russian) - female. to Dislike (see).

Nenila - female, colloquial. to Neonil (see).

Neon (Greek) - male, "youth, youth."

Neonila - female, derived from Neon (see).

Neophyte (Greek) - male, "new convert, newly initiated."

Nepomuk (Czech) - male, after the name of a place in the Czech Republic.

Nesmeyan (other Russian) - male, "a gloomy, stern person."

Nesmeyana (other Russian) - female. to Nesmeyan (see).

Nessie (English) - female, diminutive of Agnes (see).

Nestor (Greek) - male, perhaps, "to return."

Nestorian - male, derived from Nestor (see).

Neulyba (other Russian) - female, "who does not smile", a protective name.

Nefed - male, colloquial. to Methodius (see).

Nechai (ancient Russian) - male, "unexpected, unforeseen."

Nick (English) - male, short form for Niklas (see).

Nika - female, by the name of the Greek. goddesses of victory.

Nicander (Greek) - male, “to win” + “husband, man”.

Nikanor (Greek) - male, “to win” + “husband, man”.

Nicky (English) - male, short form for Niklas (see)..

Nikita (Greek) - male, "victory".

Nicephorus (Greek) - male, "victorious".

Niklas - male, 1) English. the equivalent of the name Nikolai (see); 2) in it. short form to Nikolaus (see)..

Niko - male, zap., short form for Nikolaus (see).

Niccolo - male, it. the equivalent of the name Nikolai (see).

Nicodemus (Greek) - male, “victory” + “people”.

Nikola - male, colloquial. to Nicholas (see)..

Nicola - male, French. the equivalent of the name Nikolai (see).

Nikolaus - male, zap. to Nicholas (see).

Nicolette (French) - female, diminutive of Nicole (see).

Nicoletta (it.) - female, diminutive for Nicole (see).

Nicole (French) - female, made from male. Nicholas (see).

Nikon (Greek) - male, "to win."

Nyctopolis (Greek) - male, “night” + “city, state”.

Nile (Greek) - male, possibly by the name of the Nile River.

Neil, Neill, Neil (Gaelic) - male, "fighter, winner."

Niels (n.-German) - male, short for Nikolaus.

Nymphodora (Greek) - female, "nymph (pagan deity)" + "gift".

Nina - female, 1) derivative male. named after Nin - the name of the founder of the Assyrian state; 2) short to Ioannina - a derivative of the husband. named John (see).

Ninel - female, neologism of owls. period, the reverse reading of the name Lenin ..

Nisa (pers.) - female, "lady".

Nifont (Greek) - male, "sober, reasonable."

Niyaz (pers.) - male, "mercy".

Novella (lat.) - female, "new, young."

Novomir (Russian) - male, neologism of owls. period, "new" + "peace".

Nolly (English) - male, short form to Oliver (see).

Nonna (lat.) - female, "ninth" or "nun".

Nora - female, abbreviated to Eleanor (see).

Norbert (other German) - male, "north" + "brilliant, glorious, famous."

Noreen (English) - female, diminutive of Nora (see).

Norina (it.) - female, diminutive of Nora (see).

Norm (lat.) - female, "norm, sample."

Norris (English) - male, a variant of the name Norman (see).

Norman (other German) - male, "north" + "man".

Notburg, Notburg(other German) - female, "danger" + "castle, protection."

Notger, Notker (other German) - male, "danger" + "spear".

Nouel (St. French) - male, "Christmas", typical for English-speaking countries ..

Nur (pers.) - male, radiance. Often included in complex personal names, both male and female.

Nurlan is a husband. Contains the component nur (see Nur) and the affix of male personal names -lan. Very often among the Kazakhs.

Nurtas is a husband. First part: Nur (see). The second part: tas - truncation to kaz. tasynyn "let it overflow".

Nurtugan (Persian-Turk.) - husband. The first component: Nur (see). Second: Turk. tugan - "falcon".

Nyura, Nyusha (Russian) - female, abbreviated to Anna (see).

Creating a killer name is the starting point from which the life of a new company begins. A catchy and memorable name is a powerful marketing tool that builds image and recognition. The process of creating a company name is called "naming" (from the English "to name" - to give a name). In this article, we will tell you how to come up with a brand name using the "golden" naming rules and popular online generators.

Many mistakenly believe that naming is an exclusively creative work. But in addition to creativity and flight of fancy, the development of the name includes serious stages of research and analytical activities, which we will talk about later.

How to come up with a company name: stages, rules, techniques

If you are sure that you can pick up a sonorous, bright, original name in a couple of hours, then we hasten to upset you. Naming, as a marketing process, requires an extremely serious attitude.

The name of the company is like the name that is given to a person at birth and accompanies him throughout his life. In the psychology of relationships, there is a rule of 7 seconds - during this time a person forms the first impression of another person. The same goes for the company name.

Your target audience creates an opinion about a brand within seconds of first contact with its name. Therefore, it is important to come up with a company name that will attract attention and meet the following criteria:

• Easy to read and understand by ear.
• It is remembered and effortlessly reproduced from memory.
• Causes the necessary associations.
• Appeals to positive emotions, memories, sensations.
• It carries a set of values ​​close to the target audience.

These criteria are the same for the name of any company. It doesn't matter if you open an international corporation, an online store or a personal blog. The name of the company should be deliberate, original, sonorous.

There are 5 main types of names in naming:

1. Traditional - understandable to a wide audience, directly related to the product or field of activity. Dairy producers prefer thematic names: "Our milkman", "Farm", "Burenka". Lawyers often use sonorous terms of the legal sphere: Themis, Yur-consulting, etc.
2. Geographic - beautiful names tied to a specific area. Often, the name also has some secret meaning, a curious legend, long-term traditions.
3. Descriptive - simple words that literally describe the scope of the company or consist of the name, surname, pseudonym of a person.
4. Compound - original word formations resulting from the combination of several well-known words, or neologisms.
5. Associative - bright, emotionally colored brand names that cause direct or indirect association with the proposed product or service.

5 steps to create a killer name

The brand name development process consists of 5 main stages:

Stage 1. Research

• Study niche trends.
• Evaluate competitor brands.
• Conduct an analysis of the target audience.
• Prepare basic information about your company: specifics of activities, competitive advantages, differences.

Stage 2. Choosing a strategy

Based on the collected data, determine the positioning strategies, the style of presentation. Indicate the criteria for the future name: number of words, language, length, root word, style, emotional and semantic context.

Stage 3. Generation of names

This step generates name variations that match the specified criteria. Brainstorming will help you get through the generation stage as efficiently as possible. Gather a few creative team members and write down everything that comes to mind on a list.

Stage 4. Testing options

The best titles born during the brainstorm are subject to aptitude tests. Testing consists of linguistic analysis, uniqueness testing, cultural, religious, language associations.

Stage 5. Choosing a brand name

To finally decide how to name the company, check the focus group for examples of names. Consider parameters such as clarity, ease of reproduction and perception, memorization speed, associations, emotions.

Naming techniques to help you come up with a business name

To help you get creative, here are our proven naming techniques to help you develop your business name, get examples, and create a memorable brand name for free!

8 naming tricks:

1. named after the founder of the organization. The easiest way to choose a brand name. There are many examples of successful use of this technique: McDonald's, Ford Motor Company, Shimano, Gillette.
2. An acronym is an abbreviation of several words into one. Simply put, it's an abbreviation. For example: H&M, IKEA, IBM, NASA.
3. Alliteration is the repetition of the same type of words to create a certain rhythm and rhyme. For example: M&M's, Coca-Cola.
4. Analogy - the use of a known concept, word, name, term. For example, Eldorado, Jaguar.
5. Truncation is a way of word formation, similar to an acronym, but here not the first letters of words are used, but parts. Integral Electronics cut out the first syllables of the words, resulting in Intel.
6. Metonymy is the transfer of meaning from the particular to the general and vice versa, the use of the name of one object for another that has adjacent associations. For example, VeloPlanet, Burger King.
7. Imitation is the imitation of the sounds associated with the product. For example, cat food "Meow!", baby food "Agusha".
8. Hidden meaning. Often there is no clear meaning in the names of global brands, but there is something more - a "secret message" that is associated with the main idea or philosophy of the company. The brand name "Nike" is a direct reference to the name of the ancient Greek goddess of victory, Nike.

Use one of these techniques and you will be able to independently develop high-quality, creative options for your company names.

Company name generator: online services and programs

If playing with words is not your forte, use online name generators that will greatly facilitate your creative search.

It cannot be argued that such services will completely relieve you of the difficulties of developing a company name. Most sites work in a random selection of phrases, so you should not hope that the generator will give you a suitable option the first time.

We present to your attention 5 online services for selecting a brand name.

Company name generator by keywords

The program supports only the Russian language. Here you can select the number of letters, enter a keyword, set the generation algorithm. If the options for the first issue do not suit you, try again and again until you get suitable examples.

English-language service of beautiful names

If you need to come up with a brand name in Latin, this service will help you choose harmonious, aesthetic names. True, the issuance of words occurs in a completely random way, no settings are provided in the generator.

Generator of "solid" names

"Brand Generator" suggests creating a company name for an LLC, and the examples that this service gives out can create serious competition for the names of international corporations.

The service is functional. In it, you can configure the selection algorithm by selecting the field of activity of the company and the region in which it will work. The level of "solidity", "elitism" of the name is also regulated. That is, by choosing the maximum value, you will get something like “ProfZagranProektVeloBusiness-M Plaza”.

Ideas for a creative company name

If you want to get ideas to come up with a non-standard company name, the generator will offer a selection of the most unexpected combinations. The service is designed in such a way that by specifying the desired algorithm of actions and selecting the language (Russian, English), you will receive 3 lists of options: bronze, silver, gold.

It is assumed that in gold - the most successful options ... Whether it is true or not, we will not judge, but you can try!

Simple and clear title constructor

Not sure how to choose an original brand name? If MegaGenerator does not solve this problem, then it will certainly throw a couple of brilliant ideas.

This is a simple Russian site with only 2 settings: title size and category. The selection is carried out by a combination of thematic words. But compared to other services that often give out unknown gibberish, there are interesting, viable names here.

To sum up: online generators are definitely a good option to charge your brain with new ideas. But this is by no means a magic pill. To find a word that fully satisfies your request, you will have to spend a lot of time and nerves.

Remember! The brand name is a serious component of success and high sales. It should be competitive, aesthetic, ideological, understandable to your target audience. Also, do not forget that you still have to think about how to create a company logo based on the developed name.

Know a cool name generator that we didn't write about? Share your find in the comments!