Valery Kirichek

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# Business with China

Profitable goods for resale

Vacuum sealer for food, fashion, gifts and decor items. The best products from Chinese stores in one article.

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• Popular goods for business wholesale from China
• Deal of the Day - Hurry up to get it at the best price!
• clothing
• Tuning and car care
• Interior and home comfort items
• Unusual gifts
• Electronics
• Jewelry
• Top - 10 best goods from China
• Interesting goods from China
• Actual items for sale

Popular and popular goods for sale from China can be found not only on the well-known Aliexpress website. There are a huge number of online stores from China, each of which has its own advantages.

In this article, we will look at what Chinese sites offer us and determine the most popular and sold products.

The review will feature products from the following:

• Aliexpress;
• Taobao ; *
• GearBest;
• Banggood;
• tmall;
• tom top ;
• buyincoins ;
• Rosegal.

* The Taobao online store is not adapted for the Russian-speaking user. Therefore, in this article, some products are presented from the catalog of the Russian intermediary - taobao.ru.com. In addition, working with an intermediary during bulk purchases is the best option if it is not possible to visit China in person.

Each of these stores has items that are actively bought by customers from all over the world due to their low price and exclusivity.

But since the material should be of interest not only to buyers, but also to entrepreneurs, we will single out Chinese goods that are in demand in Russia. Which of them is profitable to buy on Aliexpress, and which, for example, on TomTop? This will be discussed further.

Popular goods for business wholesale from China

It does not matter if you are a buyer, an owner of an online store, a warehouse or a retail outlet. It is important for each of us to have a product that is optimal in terms of price-quality ratio, preferably exclusive. Since most of the things we buy or sell are made in China, it makes sense to contact suppliers directly, bypassing domestic intermediaries. Consider which Chinese goods are consistently in great demand in the domestic market. Clicking on the picture will take you to the product page.

The most popular products in Chinese online stores often reflect global trends, and it often happens that Russian buyers and entrepreneurs are not even familiar with the products that are gaining popularity.

Deal of the Day - Hurry up to get it at the best price!

The current circumstances in the world dictate their conditions, and Xiaomi helps to fight them. Another novelty of hers is an electronic face mask-respirator with active air conditioning and replaceable filters. Price 1500–2950 rubles.

More about the product

clothing

Perhaps the most sought after product. Sales go all year round, only the assortment changes, depending on the time of the year. Chinese online stores for buying wardrobe items are the best fit. Here, the prices are reasonable, and the assortment, and high-quality copies of famous brands that are always in demand. Consider what Chinese sites offer us.

Women's pullover

Knitted pullover with long sleeves. There are 10 colors to choose from. The season is autumn-winter. Material - cotton. Quality tailoring and material. Price 665 rubles.

Detailed description

Blouse

Women's blouse with long sleeves. Season - spring-summer. The material is chiffon. There are 25 designs and colors to choose from. Price 465 rubles.

Detailed description

Man's T-shirt

Men's t-shirt with v-neck and short sleeves. The material is polyester and cotton. Presented in 10 colors. MRMT brand. Price 315 rubles.

Detailed description

Winter shirt

Men's warm shirt with long sleeves. Material - cotton. Fastens with buttons. 5 color options. Price 2430 rubles.

Detailed description

Stretch T-shirt

Tight t-shirt for sports. Long sleeve. Material: lycra and polyester. 21 pattern and color options. Price 530 rubles.

Detailed description

Child dress

Festive dress for girls. Decorated with lace. Length - ankle. There are 6 colors to choose from. Material - chiffon, polyester, spandex. Price 725 rubles.

Detailed description

Mickey Mouse costume

Elegant costume for a girl. There are many color and design options to choose from. Material - viscose and polyester. Length - to the knees. Price 590 rubles.

Detailed description

Spiderman costume

Set for boys. Warm jacket with a hood + pants. Material - cotton. Two color options - blue and black. Price 510 rubles.

Detailed description

Women's pita

Fashion warm paita in Korean style. Material - cotton. Free tailoring. Hood, heart print. Price 611 rubles.

Detailed description

Evening Dress

Chic evening dress in Chinese style. 5 color options. Material - polyester. Length below the ankles. Price 3030 rub.

Detailed description

Sport suit

Sports suit with a hood for teenagers. Pants + jacket with a zipper. Material - polyester. There are 4 colors to choose from. Price 620 rubles.

Detailed description

Baseball cap

Quick dry baseball cap. Material - polyester. Unisex. A great option for a summer holiday at sea. Made only in black. Price 1080 rubles.

Detailed description

Thermal T-shirt

Fitted men's long-sleeve thermal t-shirt for sports. 6 vibrant color options. Breathable Lycra material. Price 930 rubles.

Detailed description

Men's sweatshirt

Fashionable men's sweatshirt in a classic style. Length below waist. Material: cotton, polyester, spandex. Autumn-winter season. 4 colors. Price 1635 rubles.

Detailed description

Tuning and car care

Goods for motorists is another popular category with stable demand. In Chinese stores you can find a lot of unique goods. Let's take a look at the most popular ones.

adhesive tape

Double-sided adhesive sticker. High strength. Tape length - 3 m. Width - 1 cm. One of the most popular products in the auto category. Price 80 rub.

Detailed description

Vinyl film

3D printed vinyl with a carbon fiber look. Size 127*30 cm. Used for tuning cars and motorcycles. Price 180 rubles.

Detailed description

LED lamp

LED lamp for interior, cornering or tuning. Voltage 9-16 V. 7 color options. Not for headlights. Price 40 rubles.

Detailed description

car sticker

3D stickers in the form of holes from shots. Waterproof. One set - 30 holes. High quality. Price 90 rubles.

Detailed description

mirror sticker

Fog sticker. Used to prevent fogging and freezing of rear-view mirrors of motorcycles and cars. Price 120 rubles.

Detailed description

Car recorder

DVR from Xiaomi. Connected via USB, supports WI-FI. Wide viewing angle, high resolution, modern functionality. Price 3340 rubles.

Detailed description

car radio

Multimedia player in a car with a color screen. Support for all music formats and videos. It is possible to connect the registrar. Price 2660 rubles.

Detailed description

Parktronic

LED parking sensor. Shows the distance to objects located in the path of the vehicle. Price 650 rubles.

Detailed description

pressure gauge

Designed to measure tire pressure. Compact size. Case material - plastic. European quality certificate. Price 90 rubles.

Detailed description

Automotive adhesive

Strong bonding material. Green - on a plastic base, red - on a rubber base. An indispensable item in any garage. Price 160 rubles.

Detailed description

DVD on headrest

Headrest display. Support for memory cards and all video formats. Charge from USB. Great option for car travel. Price 1980 rub.

Detailed description

Heated cover

Car cover with heating system. Dimensions: 96*48 cm. Voltage - 12 V. Surface material: polyester. Price 1340 rubles.

Detailed description

Interior lighting

LED panel in the interior of the car. Bright light, long service life. Easy to mount thanks to the adhesive side. Price 100 rubles.

Detailed description

cable tracker

A simple and effective tool to help you find the location of a short circuit or a break in the car's wiring. Price 1070 rubles.

Detailed description

scratch remover

Pencils for removing scratches from the car body. 4 colors. Suitable for both personal use and service stations. Price 130 rubles.

Detailed description

Interior and home comfort items

Little things for the owners are also always popular in our country. On this topic, even separate, specialized stores are opened. But in China, as always, you can find cheaper and more interesting.

Wall clock 3D

Modern Roman clock. Stylish and interesting solution for the interior. 4 color options. acrylic material. Price 175 rubles.

Detailed description

Stickers - butterflies

3D stickers for walls, windows or furniture in the form of butterflies. 6 color options. Material - PVC. Pack of 18 Price 60 rub.

Detailed description

Sticker - moon

Wall sticker in the shape of the moon. With moonlight effect. Great decoration for any bedroom. Material - plastic. Price 120 rubles.

Detailed description

floor sticker

3D floor sticker. Suitable for children's bedroom. Size 60*90 cm. Material - plastic. 5 pattern options. Price 380 rubles.

Detailed description

Nursery sticker

3D sticker with Spider-Man for a children's room. 4*50 cm. Material - paper. Discounts for wholesale buyers. Price 125 rubles.

Detailed description

Roman blinds

Vertical blinds made of tulle. 5 sizes, many color options. Material - polyester. Price 805 rubles.

Detailed description

Electronic weather station

Color weather station with alarm, barometer, temperature, humidity, moon phase functions. Accurate weather forecast. Price 1730 rubles.

Detailed description

Tapestry

Wall tapestry in northern style. 3 size options. Made of high quality polyester, durable and soft and pleasant to the touch. Price 805 rubles.

Detailed description

Unusual gifts

I am sure that most of you have seen similar gifts in the windows of shopping centers or in online stores. The vast majority of these products are made in China.

Children's piggy bank

Toy plastic safe for storing coins and banknotes. Allows you to set a password, there are voice prompts. Large selection of colors. Price 1065 rubles.

Detailed description

Tablet for drawing

Professional drawing tablet. Connects to a computer via USB. The display size is 4 inches. Price 1250 rubles.

Detailed description

Personalized hearts

Gold and silver hearts with the possibility of applying names and dates. 50 pcs. packaged. Size 25*24 mm. Great option for a wedding. Price 515 rubles.

Detailed description

magnetic globe

An unusual and interesting gift is a magnetic globe. Rotates around its own axis. Runs on power supply (included). Price 1200 rub.

Detailed description

Solar system model

3D model of the solar system in a glass ball. 4 sizes. An unusual and beautiful gift for any occasion. Price 1580 rubles.

Detailed description

Children's camera

A real camera for kids. Color display, 18 MP camera. Video in HD quality. Support for memory cards. Price 2590 rubles.

Detailed description

Karambit (souvenir)

Souvenir knife made of wooden handle, based on the game CS-GO. Marble blade. For children 8-11 years old. Price 630 rubles.

Detailed description

Goodland LED flashlight

Rechargeable high power flashlight. USB connector. Illumination distance - 100-200 m. Power - 60 lumens. Price 340 rubles.

Detailed description

Rubik's cube magnetic

A well-known puzzle in the modification from Xiaomi. Modern design and comfortable fit. The material is environmentally friendly plastic. Price 880 rubles.

Detailed description

bike model

Bicycle model 1:10. Three colors: black, red and yellow. Material - metal alloy and plastic. Price 655 rubles.

Detailed description

Watch Montre

Material - stainless steel. Quartz movement. There are 10 color options to choose from. Leather belt. Price 1838 rubles.

Detailed description

Electronics

The category that made Chinese e-commerce famous. Headphones, bluetooth speakers, players, phones ... All this is in abundance in Chinese online stores.

Multi-adapter

Universal adapter for laptop, smartphone or TV. A choice of 5 modifications with 5, 8 or 9 connectors. Price 2885 rubles.

Detailed description

Magnetic charging

Suitable for new models of smartphones on IOS or Android. The list of models that support the type of charging is on the product page. Price 335 rubles.

Detailed description

Wireless headphones

Compact wireless earbuds with dual microphone and charging case. Suitable for both IOS and Android. Price 1335 rubles.

Detailed description

Action camera

The most popular camera on AliExpress. Waterproof housing, 4K shooting and many other cool features at a great price. Price 4720 rubles.

Detailed description

smart lamp

Smart LED lamp from Xiaomi. Connects to Wi-FI and is controlled by a smartphone. Adjustable colors and brightness. Price 1250 rubles.

Detailed description

smart bracelet

Inexpensive, but functional smart bracelet Y5. Built-in heart rate monitor, pedometer. There is a function of measuring blood pressure and much more. Price 990 rubles.

Detailed description

Portable speaker

10W portable speaker. Works via Bluetooth. Built-in FM receiver. 7 color options. Case material - plastic. Price 790 rubles.

Detailed description

bluetooth speaker

Compact Bluetooth speaker for smartphone or laptop with LED light. Power 3 W. Built-in FM receiver. MP3 player function. Price 380 rubles.

Detailed description

Xiaomi Redmi Note 8 Pro

Screen 6.53 inches. The main camera is 64 MP with optical zoom, the front camera is 20 MP. Battery 4500 mAh. Price 18520 rubles.

Detailed description

UMIDIGI A5 PRO

A smartphone with a triple main camera (16MP + 8MP + 5MP), an excellent front camera (16 MP) and a powerful battery - 4150 mAh. Screen 6.3 inches. Waterproof case. Price 6705 rubles.

Detailed description

Blackview A80 Pro

Average price model with excellent performance. Display 6.49 inches, Main camera - 13 + 2 + 0.3 + 0.3 MP, front - 8 MP. Battery 4680 mAh. Price 12239 rubles.

Detailed description

Meizu C9

One of the most popular smartphones in Russia. Great camera and battery. Good functionality. Powerful quad-core processor. Price 4577 rubles.

Detailed description

Longwalk tablet

Display - 10 inches. 4G support. The main camera is 5 MP, the front camera is 2 MP. 4 GB of RAM. Battery 6000 mAh. Price 7110 rubles.

Detailed description

Tablet CARBAYTA

A tablet with an unusual frameless design. Support 4G, 6000 mAh battery, octa-core processor, 10.1 inch display. Price 7525 rubles.

Detailed description

USB flash drive

Memory capacity from 4 to 64 GB. Minimum size. Steel case. USB 2.0 port. Read speed: 12-18MB/s. Write speed: 4-6 MB/s. Price 194–1249 rubles.

Detailed description

Desktop 3D printer

Compact 3D printer Anet A8 with high precision. Print volume 220 x 220 x 240 mm. Multilayer filament for 3D printing. Price 9750 rubles.

Detailed description

Smart watch

Smart watch KingWear KW88 with 3G support. OS Android 5.1. Quad-core processor. Wide range of features. Price 5055 rubles.

Detailed description

Mini keyboard

Compact Bluetooth keyboard for smartphone with touchpad. Powerful battery. Material - plastic. Price 550 rubles.

Detailed description

Wall Clock

Large 3D wall clock with remote control. Brightness control, thermometer, timer, alarm clock and many other functions. Price 11855 rubles.

Detailed description

TV box

Stylish futuristic design. WiFi support, quad-core processor, 4GB RAM, Android 9.0. Remote control included. Price 2200 rub.

Detailed description

SanDisk A1 memory cards

Memory: 200, 128, 64, 32 GB. High read and write speed. Suitable for smartphone or tablet. Price 186–4426 rubles.

Detailed description

Earphones I9S TWS

Wireless headset for smartphone. Built-in microphone with call receiving button. Transmission distance - 10-15 m. Noise reduction mode. Price 381 rubles.

Detailed description

Jewelry

Aurora necklace

Silver chain with artificial stone. Unusual colorful appearance. Chain length 55 cm. Price 750 rubles.

Detailed description

Jemmin ring

Silver ring with zirconium stone. There are three colors of stone to choose from: blue, blue and green. Adjustable product size. Price 116 rubles.

Detailed description

Pearl with pendant

Gift set - natural pearls in a shell + pendant. One of the most unusual and beautiful gifts on Aliexpress. Price 300 rubles.

Detailed description

Earrings

Fashionable women's earrings of different geometric shapes. last year's trend. Choice of gold and silver colors. Price 80 rub.

Detailed description

Ring set

A set of 15 women's rings with different shapes and designs. Retro style. Material - zinc alloy. artificial stones. Price 99 rubles.

Detailed description

Necklace

Stylish thin chain with a small pendant. 24 designs. Material - zinc alloy. To wholesale buyers of a discount. Price 95 rubles.

Detailed description

Any of the presented (and not only) goods can be bought at the lowest wholesale price on the Alibaba website.

Top - 10 best goods from China

If you don’t have time to surf the expanses of online stores, check out top compilation popular products from China in 2020. Here are collected the best-selling items from well-known Chinese sites.

foil numbers

Inflatable figures for the holidays. 5 colors, 3 sizes. Over 35,000 orders. Price 85 rubles.

Detailed description

Swimsuit

Stylish swimsuit with a low waist. Material: polyester and spandex. 18 color options. Over 27,000 orders. Price 300 rubles.

Detailed description

Xiaomi smart bracelet

Original Xiaomi Mi Band 4. Functions: pedometer, sleep tracking, organizer, etc. Up to 20 days of battery life. More than 156,000 orders. Price 3120 rubles.

Detailed description

Humidifier

Ultrasonic humidifier with essential oils aroma. Battery operated, USB charging. More than 14000 orders. Price 650 rubles.

Detailed description

Hair bands

Nylon elastic bands of bright colors for girls. 100 pieces. packaged. There are a huge number of colors to choose from. Over 60,000 orders. Price 80 rub.

Detailed description

Men's Watch

Sports LED watch. Shockproof, waterproof. Digital display. 13 colors. Over 60,000 orders. Price 120 rubles.

Detailed description

Vacuum food sealer

Household food vacuum sealer. 15 bags included. Powered by 220 or 110 V. More than 17,000 orders. Price 1500 rubles.

Detailed description

Lenovo K5 Pro

Octa-core smartphone with dual cameras: main - 16 + 5 MP, front - 16 + 5 MP. Battery 4050 mAh. More than 4000 orders. Price 7340 rubles.

Detailed description

Women's T-shirt

Cotton T-shirt with print. Short sleeve. 7 design options. Over 20,000 orders. Price 330 rubles.

Detailed description

Safety glass 9D

Dimensions for all iPhone models. Impact resistant, scratch resistant. Ultra thin glass. Price 190 rubles.

Detailed description

Actual items for sale

No matter how attractive the product may be, any seller may have difficulty selling it. The reasons for this may be different: seasonality, region, dollar exchange rate, economic situation in the region, competition and many other components. It is important for the seller to conduct research and analyze the situation. There are many options for assessing demand, but we will consider the simplest and most accurate - posting ads on sites (for example, Avito), and thematic groups in social networks.

For example, you decide to sell a glow-in-the-dark spinner. First of all, we take a picture or download an image of the product. We write an accompanying text with contacts and place an ad.

Then there are two options - if you sell throughout Russia, with mail forwarding, then we place an ad in the "Russia" region. If only in your city, then social media groups and message boards should be limited to your region. After these simple manipulations, it remains only to wait for calls. In a conversation, customers can be told that the goods were quickly taken apart, but soon there will be a new batch and we will definitely call you.

In this way, you can build a base of potential customers, while creating a little artificial hype.

In general, starting a business with China is not as difficult as it might seem. The sites open statistics, with which you can determine the most popular products, the difference in price is significant, and you can determine the demand for a product quickly and free of charge. The main thing remains - to act!

SALE - THE BEST WAY TO SAVE ON SHOPPING!

Promotions and discounts are the perfect tool for profitable shopping! AliExpress often has generous sales on all categories of goods. Therefore, we recommend that you study the current offers from Chinese sellers.

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What to offer the consumer, and to make a profit from it? What is more profitable to implement on the market in the coming years will be discussed in this article.

What is a hot commodity

A hot commodity is a product that is in high demand, it is easy to find a buyer for it. However, not in every case, popular goods can be unequivocally recognized as reliable and profitable for the seller - those for which a person will come, even if he is limited in cash. Therefore, before choosing products for sale, it is always necessary to take into account not only the level of marketability at the moment, but also in the future, as well as calculate the profit per unit of goods sold at the checkout.

Good selling item- this is a product that will be equally taken both in a crisis and in moments of economic development.

It is easier and more reasonable for an entrepreneur to get a little less income by selling reliable products (always needed) than expensive risky products that are purchased ad hoc. Compare cereals and delicious seafood: a person can eat buckwheat several times a week, while he will take caviar or shrimp only on holidays.

The simplest examples of in-demand goods

If you sit down for a moment and think about the most frequently bought in Russia goods, bread, cigarettes and alcohol come to mind. So it is, but this does not mean at all that opening a business selling any of these products is guaranteed to bring high and stable incomes or any advantages over other products.

Take, for example, cigarettes - one of the most popular products in the Russian Federation. The cigarette business is far from the most profitable. It's all the fault of the system, which is aimed at the formation of maximum prices in this particular niche.

Or consider alcohol.

Not every drink from a huge variety will be on the list of popular leaders. Expensive elite drinks - wines, cognacs, whiskeys, in rare cases, will be able to bring a stable income to the business owner in the same way as cheaper and more affordable drinks do. The most popular drink is beer. For the past 5 years, its sales have been steadily holding their positions at the same high level. But the success of sales of low-alcohol products is influenced by many additional factors: place, assortment, competition, brand.

But no matter how high and massive the sales of alcoholic and tobacco products are, there is another most profitable product for a business that every person acquires whenever they go shopping. And this place of honor belongs to an ordinary plastic bag. Starting polyethylene production is not so easy, but people make millions of rubles on this insignificant product.

Popular hot goods in Russia (in examples)

Now in the Russian Federation, the population is interested mainly in simple bakery products, vodka and cigarettes. But here, at the start, an entrepreneur needs to be careful: all specified positions are subject to certain restrictions provided for by law when pricing. Thus, it is necessary to ensure an extremely large turnover in order to make a profit, and this is difficult in the sales market, since competition in these segments is very high.

Currently in demand in the Russian Federation include:

• small household appliances, budget electronics;
• electrical goods;
• household chemicals and personal care products;
• Kids toys;
• simple food products (mainly bakery products, semi-finished products, oils, cereals and cereals, vegetables, tea).

However, a hot commodity and a profitable one are not the same thing.

The latter includes everything that the buyer is willing to spend his money on, without thinking too much about the amount. Such products, small and rather banal at first glance, can be sold with good revenue. Typically, the range of this retail " cheap stuff” is presented in small shops and stalls, and is purchased for free in China: dishes, hygiene products, stationery, small things useful in the household (clothes pegs, hangers, coat hangers, adhesive tapes, etc.). Thus, a profitable product is everything that surrounds us every day, which a person uses regularly.

The buyer will always need food, so even in a crisis, the leading positions in terms of sales do not give up food. Consumers try to avoid expensive offers and look for affordable analogues, for example, instead of natural cheese, they take a cheese product.

Another profitable position is gastronomic products by weight. Nuts, teas, dried fruits, dried seafood and other trifles that are purchased in large quantities in China or Asian countries, and then sold in small containers at a premium. So much and cheap turns into little and expensive.

How to choose a hot product for your niche in business

Everyone chooses a certain strategy for himself:

• the sale of risk-free goods with a smaller but stable profit;
• trade goods from the high-risk group and receiving unstable, but sometimes high profits.

Most entrepreneurs will choose reliability, that is, the first option. Starting in search of goods for commerce is not from the most popular varieties, but from promising and profitable ones.

Most purchased goods in the country can be grouped into the following categories:

• small household appliances - among them are kettles, irons, mixers, blenders, hair dryers and others, without which life is basically possible, but with them it becomes more comfortable and simple;
• electrical goods - this includes sockets, switches, light bulbs, adapters and other similar items that a person needs;
• sanitary items - plumbing and accessories that tend to be damaged - these are gaskets, valves, taps, showers and others;
• tools of daily use - include hammers, saws, nails, screws, screwdrivers, axes and many other things necessary in the household;
• household chemicals - includes various cleaning products, detergents, personal hygiene items that people purchase with regular constancy;
• clothing and footwear - goods that a person will not buy every day, but cannot do without them;
• goods for children - clothes, toys, shoes, accessories, everyday life accessories, etc.;
• other everyday items.

There are also leaders among food products. According to statistics, the most purchased over the past year in the country were:

• meat, including chicken, pork, beef and turkey;
• chicken eggs;
• semi-finished products - are in great demand among women;
• frozen seafood and fish;
• vegetable oil and butter;
• cow's milk;
• pasta, flour and flour products;
• salt, sugar;
• cereals - rice, buckwheat, oats;
• Black tea;
• fruits - bananas, apples;
• vegetables - onions, potatoes, cabbage, carrots.

Among all the variety, some products are in great demand, others are less. How to make the right choice and stop at a certain type?

1. Orientation to own knowledge, interest and command of the heart. Not every product will equally bring satisfaction from working with it. Somewhere there will be a lack of knowledge, somewhere experimental knowledge, somewhere the frequency of implementations. The key to the success of any sales should not lie in the thirst for an early profit. First of all, you need to love your own business.
2. Comparison of the most suitable product groups for you. If you are torn between several varieties of goods and do not know which one to prefer, then a detailed analysis will help determine.

First steps on the way to a big business

After you have decided what to sell , you need to answer a number of questions that will help develop a business strategy. So this is:

• where to sell;
• who to sell.

The solution to the first question can be found in two ways:

1. Open a shop, go to the market , rent a room for a shop, rent a stall or retail space, and so on.
2. Trade over the Internet. This method will reduce the price of goods and attract more buyers.

Each of these options has both advantages and disadvantages. Not every product can be successfully sold on the Internet, and not every product on the shelves of the store is able to interest you in the same way as in the open spaces of the network.

Now back to the second question - to whom we will sell goods. If the products are in demand mostly among the elderly population, then it makes no sense to organize trade via the Internet. Regarding real trade, it is also important to decide on buyers in order to profitably place your sales markets in the future.

The next step will be to take into account all your capabilities in the following aspects:

• the availability and volume of start-up investments for starting a business;
• when opening a retail outlet, it is desirable to conduct preliminary marketing research in the proposed territory: demand opportunities, traffic flow, likelihood of competition, etc.;
• it is necessary to take care of the maximum demand in the chosen place, as well as the stability of demand for the goods even with changes in the economic situation.

With a detailed study of the listed aspects and the correct answers to the proposed questions, starting a business will not seem so complicated and intimidating.

Internet trading

The offer of products on the Internet is beneficial for several reasons. First, the coverage of the global network in the Russian Federation is over 70% and this number is growing every year. One way or another, almost all residents of the country have access to online stores. Secondly, if earlier online shopping was popular among young people, now these people are getting older, and the “army” of young site visitors is constantly replenished, that is, sales volumes are also growing. And finally, thirdly, the rhythm of life makes us look for faster ways to purchase the necessary products, so online stores come to the rescue (they are visited from computers, and 1/3 of users from tablets and smartphones). In addition, merchandise in them becomes more profitable and to save the budget.

Hot goods on the Internet

What to build a business on the network, which is more required by users who prefer to make purchases online?

Electronics

The first group includes all kinds of electronic devices and electrical goods that are compact in size: home and kitchen appliances, mobile gadgets, laptops, readers, tablets. As for various teapots, toasters and coffee makers, it is better to organize their sale on well-known sites, since opening your own online store is a costly business, and you will also need to constantly compete with major players.

Perfumes and cosmetics

This group includes eau de toilette and perfumery water, cologne, face and body skin care products, cleansing serums and gommages, decorative cosmetics. Also, the range can be supplemented with accessories for applying and removing funds.

Gift items and toys

Even in the absence of money, people tend to pamper a close present. Unusual gizmos are purchased for adults, and toys (plush, plastic, radio-controlled) - for children. Quadcopters and their accessories are becoming popular.

Clothing and footwear, accessories

Turning to online stores for such a seemingly simple product, people are forced by the high price in regular outlets. Often on the Internet it is possible to find a similar product much cheaper, plus with free delivery - a double benefit, and a person does not need to leave the house once again.

Green tea, coffee

Trade in these products is promoted by customers who strive to lead a healthy lifestyle, advocating cleansing the body and saturating it with useful elements. Despite the crisis, many people cannot deny themselves a cup of delicious drink.

Online shopping prices

Any person organizing a business is interested in what kind of cost premium can be made on the assortment, how much revenue will be received in the end by selling all the purchased goods.

For the most everyday goods, the margin cannot be large, from 5 to 35%, and only large stores can afford to do this. But even they, like smaller entrepreneurs, strive to find goods with a high mark-up from 100% (umbrellas, bags, gifts) to 300% (gadget cases, seasonal products). It is most advantageous to purchase cheap Chinese products, and only after that to sell them on the territory of the Russian Federation is many times more expensive.

If you plan to open a store from scratch, then it is better to refuse to sell equipment and electronics, since they must be purchased in large quantities, and customers may experience breakdowns during operation.

At the start of opening a business, it is quite possible to engage in the trade of wow goods (purchases of impulse demand). This includes various items that will help a person do something without much effort (a slimming belt, simulators for certain muscle groups, devices for savingelectricity, fuel). The main thing is that such products should not be classified as perishable (since the percentage of utilization of expired raw materials is high), they do not require special storage conditions (humidity, temperature), since you will have to look for additional premises and spend money.

Statistical data

As an illustrative example, we will give information collected using the well-known Avito portal, where both individuals and companies are involved in the sale. So, over the past year, users spent almost 34 billion rubles on the purchase of products from 5 categories:

• personal goods - 6.5 billion;
• products for home and summer cottages - 5.5 billion;
• products for recreation and activities - 3.5;
• household appliances - 15.2;
• all for pets - 4.7.

The leaders in statistics were seasonal goods (for example, fans, tents were well bought in the summer), gadgets and accessories, and clothes.

total stats for 2016 allowed to create the following list of the 10 most frequently bought goods on the Internet:

1. Small household appliances became the leader of sales on the Internet.
2. In second place are cosmetics and perfumes.
3. The honorable third place was occupied by mobile phones. Moreover, about 10% of citizens RF regularly update their gadgets by purchasing phones on the Internet at better prices. On average, people buy models worth up to 600 US dollars.
4. Then come tablets and laptops.
5. Toys and original gifts.
6. Licensed software.
7. Shoes, clothes, accessories.
8. Books. Quite interesting is the fact that, despite the free, easy accessibility and convenience of the electronic version of books, paperback literature is being sold at a good pace via the Internet.
9. Order and pay for tickets online.
10. Large home appliances.

But most of the most popular goods are not suitable for opening trade via the Internet from scratch. For example, even if you have enough money to invest in a large household. equipment, then you need to buy it only in bulk and in large quantities. Damage costs cannot be ruled out. BUT market already crowded with large entrepreneurs, with whom it will be difficult to compete.

Regional difference

In many ways, demand depends not only on how much money the client has in his wallet, but also on seasonality. The keyword selection service will help you evaluate this parameter. wordstat.yandex.ru. On this site, you must enter the query of interest and select the region. Next, the system will show how many times the word was requested during the month. To assess the seasonality of a product, just switch to the “request history” and view the data provided. Based on the information received, it is easy to conclude which product will be more interesting to people in summer or winter.

Of course, one can make assumptions based on life experience, but statistics are much more reliable than subjective hypotheses.

For example, a rain umbrella should be needed by a person in autumn or spring, but in reality this product is most bought from May to September.

Another direction for local trade - regional branding. This implies the production and sale of T-shirts, sweatshirts, mugs and other souvenirs with the logos of the district, city or region, or, for example, clothing for Siberians.

As you can see, it is not so difficult to determine the most profitable product, because in fact all these products are everything that we need almost daily. Those things that a person cannot refuse even in a crisis will always be in the shopping cart.

If you find an error, please highlight a piece of text and click Ctrl+Enter.

Many citizens of our country regularly buy various goods in online stores. In recent years, online sales have increased by 40%. After a thorough analysis of the range of the most popular electronic trading platforms, we present to your attention the statistics of 2019 on what is most often bought on the Internet.

Books

If you believe the statistics of 2019, the most popular product on the network is books. Many large stores, both in our country and abroad, began with the sale of this category of things.

The main advantages of buying books online:

• Simplicity and low cost of delivery;
• Affordable price;
• Wide range of.

Buying books online is fast, convenient and cheap. In addition, their choice is limited by the assortment of a regular bookstore. Here you can buy both a school textbook and art classics or children's literature. Your purchase will be carefully packaged and delivered to the specified address. Books can be safely added to the list of the best-selling goods on the Internet. Even despite the advent of tablets and the availability of electronic versions of books, paper editions are still in demand. Many people want to flip through the printed pages in the old fashioned way, to smell them, this is a kind of ritual.

clothing

The network offers a huge range of outfits. What is the most bought on the Internet?

• Trousers. It can be both summer and winter models (depending on the season) made of various materials. Practical and high-quality trousers are included in the list of the most frequently bought goods on the Internet;
• Blouses and tunics. There are not many such things, so they are always in demand;
• Dresses. This type of clothing is present in the wardrobe of every woman, so dresses are sold well online;
• Skirts. Classic monophonic or flying multi-colored. The variety of models presented on electronic trading platforms strikes the imagination of the most demanding customers, so they prefer to shop online;
• Among the frequently purchased goods on the Internet, I would also like to highlight jackets, sweaters, jeans and other fashionable clothes. But where people most often buy things via the Internet is in small towns and villages. In such settlements there are no shopping centers and large clothing stores, so they shop online.

Kids' things

Many netizens who have children order clothes and toys for them in online stores. Let's see what is most often bought on the Internet for children.

According to statistics, the most popular categories of children's products are strollers, cribs, playpens and tables for feeding. Also often consumers are looking for diapers and wet wipes. For preschool children, they buy educational toys and various interactive games. In addition, it is profitable to buy bottle sterilizers, warmers, yogurt makers and more on the Internet.

Digital technology

If we talk about what is most often bought via the Internet, we cannot ignore digital technology. And there are several important reasons for this:

• Saving time. You can find any model of phone or tablet in the catalogs of online stores, so you don’t have to waste your time looking for the right option;
• The range of online stores is striking in variety. You can find thousands of different models of gadgets on the network;
• Almost every electronic store has a department of related products;
• Prices on the Internet, as a rule, are much lower, especially if the equipment is sold from the manufacturer;
• There are frequent sales online. Discounts on outdated models sometimes reach 50-70%.

Goods for sports and fitness

Aspiring entrepreneurs who want to start trading online are often interested in what products are most often bought on the Internet? In addition to children's things and digital technology, people who lead a healthy lifestyle often shop online. Recently, it has become fashionable to play sports, so the demand for equipment and clothing for training is constantly growing.

Some people prefer to exercise at home. Such training is much cheaper than going to a fitness club. If you purchase a simulator, you can not worry about buying a subscription to the gym. Online stores of goods for sports and outdoor activities amaze with a variety of assortment. Here you can find everything you need. Sports items are exactly what people most often buy on the Internet, because it is really expedient.

Furniture

Furniture is on the list. Buying a closet or sofa online is not new. You no longer have to travel around the city in search of suitable furniture, since a wide range of products from both domestic and foreign manufacturers is presented on the Internet.

Many consumers believe that buying furniture online is not only convenient, but also profitable. You will not be able to find such a range of quality goods at affordable prices in any city store. You can slowly study the information about the model you like, and read the reviews of other buyers. At the same time, no one will stand above you and impose what does not suit you. If you type in the search box that people often buy on the Internet, one of the first places in the list of goods will be occupied by furniture. And this is not surprising, because buying it online allows you to save a decent amount of money.

Accessories for needlework and hobbies

Recently, many people have become engaged in needlework. Handmade is not only a tribute to fashion, but also a great opportunity to show your creative abilities. To understand what most often people buy online for needlework, it is necessary to highlight the most popular areas of activity in the field of handmade. This is:

• Decoupage;
• Embroidery;
• Knitting;
• scrapbooking;
• Pottery;
• Bijouterie.

Of course, when a person orders a product through Internet materials, he may not guess a little with its texture or color, but a good craftsman can find a use for any raw material.

Goods for pets

Online trade accounts for more than 20% of the total turnover in our country. Both buyers and entrepreneurs are interested in small wholesale sales. If you figure out what goods are often bought online, then basically these are the most popular products or highly specialized niches. For example, various pet products are very popular among online consumers.

Pet stores on the network are created so that a person can save their free time. Regular stores have a small assortment, so you can't always buy everything you need. In addition, online shopping can be done without leaving home. It is enough to order the desired product, pay for it, and your purchase will be delivered directly to your home, at a convenient time for you.

The most important advantage is the delivery of orders to your home. Now you can, without looking up from important matters, buy healthy and tasty food for your pets. Pet products online are 15-20% cheaper. This is the best option for buying food and accessories for your pets.

Appliances

Many entrepreneurs who have heard about the benefits of online trading often ask the question of whether it is worth buying an online store in order to sell household appliances in it. According to experts, at the moment our compatriots prefer to make such purchases in shopping centers. But the volume of online sales is constantly growing, so it makes sense to open your own online store and start promoting it.

If you pay attention to the list of what is often bought on the Internet, you will notice that household appliances are far from the last place in it. Experienced entrepreneurs who have been trading online for a long time recommend starting their activities with a single item of goods and gradually expanding the range.

Cosmetics and perfumery

According to the results of sociological surveys, what girls most often buy on the Internet can be divided into the following groups:

• Clothing;
• Shoes;
• Gifts;
• Goods for creativity.

But cosmetics and perfumes are the most popular among the fair sex. In specialized stores, customers often face problems such as too high prices, a small assortment or poor quality of goods. In this regard, many girls and women began to order cosmetics and perfumes on the Internet.

The main advantage of virtual boutiques is that you can buy things here at any time of the day or night. All orders are processed automatically, and purchases are delivered to all regions of the country.

As you know, high-quality cosmetics and perfumes cost decent money, so before buying such a product in an online store, you need to make sure that you are dealing with a reliable supplier. This will help you with customer reviews that can be found online in specialized forums.

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Expert opinion

The contents of the consumer basket may change under the influence of the crisis. It is profitable for people to buy various goods on the Internet, because their cost is lower than in the market.

Wage cuts and rising utility bills have led to more than 45% of our nation's income being spent on drinks and food. This indicates that the policy of eating money is firmly rooted in the minds of our citizens.

At the same time, consumers are trying to save on literally everything. For example, the most frequently bought goods on the Internet are all kinds of garden and garden products, as well as conservation tools. This suggests that citizens are trying to stock up on their own products in order to save money on buying other goods.

findings

When the economic situation in our country begins to improve, the solvency of the population will rise and, accordingly, sales volumes will begin to grow. At the moment, a high level of competition is observed only in the most popular niches. If you decide to open your own online marketplace, first find out what products are most often bought via the Internet. After that, you can proceed to the formation of the assortment.

The most promising area of ​​modern entrepreneurial activity today, according to experts, is the trade sector, which makes it possible even for a novice businessman without experience to have a good income. A Russian who is going to open his own trading business in a crisis must definitely study the market for the most popular goods in Russia in 2019 in order to make the right choice and become a successful entrepreneur.

How to choose a direction in trading?

Experts recommend that all beginners always choose the product that they have previously encountered at least indirectly, so that they do not have to spend a lot of time studying the details about it. But the emphasis is still recommended to be placed on the most popular goods during the crisis in Russia. If you can correctly analyze the Russian market of the last crisis year, you will understand that people always prioritize food, clothing and footwear. After all, it is vital for a person to eat something and look decent in society and at work.

In addition, according to sociologists, the list of the most popular goods in Russia at the end of 2016 included household appliances and electronics. This means that it is better not to associate your business with non-food trade in 2019, since people will not have demand for it.

Experts believe that prospects for the active development of crisis production will open up this year - the construction of plants and factories will begin. A novice businessman, therefore, may be involved in the sale of used equipment for such enterprises.

Among the demanded goods on the Russian market in 2019 there will also be inexpensive spare parts for cars, with the help of which people will be able to keep their vehicle in working order, because buying a new one in a difficult economic situation is too risky a step.

It should also not be forgotten that people who have large savings will not change their habits. At any time, they will give preference to expensive services and goods. If you want to work with rich people, then it makes sense to sell products that will satisfy their needs.

Now let's deal in detail with each group, the top of the most popular goods in Russia for 2019.

Food

People who find themselves in an economic crisis tend to stock up on food so that they are enough even for a time when there will be no money at all. This mainly concerns the middle class of the population of the Russian Federation. The people will buy not only cheap products, but also those that have begun to rise in price. This is a psychological factor - in difficult situations it seems that it can only get worse, and prices will rise even more. Experienced businessmen are well aware of this, therefore, at the right time, they artificially create a stir around a certain group of food products and receive a decent income from this.

If you have not worked with food before, then it is better to start your business by selling herbal teas and decoctions, as well as green coffee, which is considered an excellent detox. According to experts, these are the most popular products on the Russian market in 2019. They will be bought in large quantities by both women and men who want to lose weight or cleanse the body of toxins and toxins.

The top most popular goods in Russia in 2019 will also include semi-finished home cooking. Russians who previously frequented restaurants or other catering establishments will obviously limit themselves to this pleasure. In return, you can offer them to order home-cooked meals or buy haute cuisine preparations that can be cooked at home.

The most demanded goods during the crisis in Russia will also be farm products. This is due not only to their high quality, but also to the economic conditions that have developed in the Russian Federation after the introduction of Western sanctions. There are practically no imported products on store shelves. Therefore, if you are thinking about the question of what products are most in demand in Russia, then these are definitely farm products:

• Milk;
• Eggs;
• Meat;
• Bird;
• Vegetables;
• Fruits;
• Berries;
• Jam;
• Flour;
• Corn.

It is quite simple to determine which goods are most in demand in Russia from the above. It is necessary to analyze the prices of supermarkets and shops for meat and dairy products. If they are too high, then people will go to the market for these products. It is here that it is profitable to sell farm products.

The category of demanded food products should also include alcoholic beverages and cigarettes. According to statistics, people do not deny themselves these products even in times of crisis. Psychologists say that just in difficult times for life, people find an outlet in a glass of wine or a glass of vodka almost every day. You can sell inexpensive options for alcoholic products that will definitely be in demand among the middle class population.

Clothing and footwear

Looking untidy in a team is unacceptable. In any case, you have to do new things in the wardrobe. Of course, people will not be able to afford to buy a branded and expensive thing. But they will undoubtedly buy affordable clothes, shoes and accessories, because these are demanded goods on the Russian market in any economic situation.

It makes sense to open second-hand stores - stores of used, but high-quality clothes and shoes from little-known manufacturers. Despite quite a lot of competition in this industry, a novice entrepreneur will always have an income. An alternative second-hand option is such a widespread consumption (thrift store).

Personal care products and cosmetics

Among the popular products of 2019 are definitely soap hygiene products, sanitary products for cleaning the house and decorative cosmetics at low prices:

• Shampoos;
• Toothpaste with brushes;
• Deodorants and antiperspirants;
• Detergents for dishes;
• Washing powder;
• ink;
• Powder;
• Perfume;
• Skin care creams and so on.

When you form an assortment of products in this category, give preference to products that combine two functions. For example, in order to save money, people will buy a shampoo with conditioner or a cream that can be applied to both hands and face.

Medications

Medicines are essentials, so they are also among the most sought-after goods on the Russian market. In a crisis, it is beneficial to open private pharmacies, but with a narrow specialization. There will be a great demand for cheap domestically produced medicines. People at any time of the year feel the need to purchase them, because even from a banal cold and headache, no one is safe. Particularly relevant are antidepressants and sedatives, which will take people out of stress and help them cope with emotions in order to keep working.

Here, of course, it is important to study the list of pharmaceutical companies that manufacture medicines. After all, there are many unscrupulous manufacturers who are not always responsible for the production of consumer drugs. You personally should be interested in ensuring that people in your pharmacy can buy good drugs at an affordable price.

Handmade

1. Paintings. People prefer abstract painting, which contains complex geometric shapes or blurry spots. Such products are purchased either by the wealthy segments of the population, or by reputable companies;
2. Knitten things. No one will refuse to purchase a quality hand-knitted sweater, hat, socks or blanket;
3. Toys for kids. Parents, buying toys for their children, are looking for those that are made from natural materials, and, therefore, cannot harm the health and life of the child;
4. Ladies handbags. Fashionistas will not always be able to purchase a branded product from a world famous brand. Therefore, they will look for exclusive handmade models at an affordable price;
5. Handmade decorations. If you are thinking about what is the most demanded product in Russia, then this is costume jewelry. Knowing how to make beautiful earrings or a necklace from simple materials, you will always have customers, and, accordingly, an inexhaustible source of income.

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Internet goods

Internet entrepreneurship has become very popular in recent years. Crisis time is no exception. However, in this area of ​​business, you need to clearly understand what is not.

If you decide that you want to work with a rich audience, then you need to bet on elite products - gold jewelry, jewelry, antiques. In a difficult economic situation, people who have savings are looking for options on how to save them profitably in order to protect them from inflation.

Experts do not recommend starting such an e-commerce aimed at the middle class, because the purchasing power of people in this category is sharply reduced in times of crisis. However, you can try to sell popular goods from China in 2019 via the Internet.

What applies to them:

• Quadcopters (drones). Today, these aircraft are used not only for military purposes. They are actively used in everyday life and for entertainment;
• Gadgets and mobile phones under $600. According to experts, these are the most popular products for sale on the Internet in 2019;
• Household appliances are among the top selling goods on the Internet in 2019. Indeed, on the network you can carefully familiarize yourself with the technical characteristics of any device for everyday life and choose the most optimal option for yourself;
• LED lightening. Experts are convinced that the sale of such goods is a very promising business, because LEDs can significantly save energy. To start trading LEDs, you need a minimum investment;
• Books. This is mainly about educational or fiction. Despite the fact that now many people use electronic gadgets more, the demand for printed literature does not disappear;
• Shoes and clothes. Through special Chinese sites, you can buy at a very low price, but quite high-quality things, and resell them at a higher cost through your website or page on a social network. If the creation of a website requires certain knowledge and skills from a person, then even a child can create an account in one of the many existing social networks. People like to buy branded items, but no one wants to overpay money only for a prestigious name. Therefore, Chinese goods will be in great demand.

findings

Whatever time people have to live, there will always be a wide range of goods from what and what to sell on the regular market. But before you start selling something, you need to carefully study all the information about the selected product. Remember the simple law of trade - people buy from a seller who must be professionally versed in what he does. It may take a long time to build a loyal customer base and establish yourself as a competent entrepreneur. But you will be able to provide yourself and your loved ones with a prosperous life in times of crisis and a good promising future.

Hello dear reader! I am glad to welcome you to the vastness of our business magazine.

Recently, my colleagues and I thought about the question of what is the most popular product in Russia. I think every thinker sooner or later comes up with this question. Personally, he began to torment me from the moment we decided to launch our online store, but that's another story.

Usually one question causes a series of subsequent ones, so today there will be not only the top-selling goods in Russia, Ukraine and the CIS - we will also consider with you:

1. trending goods in online sales;
2. what is in demand on bulletin boards (www.avito.ru);
3. top 10 purchased goods worldwide;
4. what is currently being bought by the Slavic brother in China (using the resource ru.aliexpress.com).

Purpose of this article- general development, expansion of consciousness. You will learn how to analyze the demand for a product and its seasonality using publicly available Internet tools, and most importantly, you will be able to show off your new knowledge to your comrades. Let's start!

The best-selling product in Russia and Ukraine

This information is unlikely to help you find a niche for your store, but at least it is interesting. You have a minute to think for yourself which product is the best-selling in Russia.

And no, the answer is not food, not cigarettes, and not even alcohol, but we buy it almost every time we go shopping to the store or to the market. In general, the purchase of this product occurs on the machine. Guessed?

So, the title of the best-selling product in Russia is the usual plastic bag. Even on such a seemingly insignificant product, you can make millions of rubles.

The world has already begun to realize that polyethylene products cause great harm to the environment. The problem is that polyethylene does not decompose for a long time, and this leads to the death of 1 million birds, 100,000 marine mammals and a huge number of schools of fish. In the US and Europe, plastic bags began to be abandoned.

What to look for when choosing a product for sale?

If you are interested in a product for sale, you should go the other way. You should not look for the most popular product that is bought by the population in “cars”. First of all, we need to look at the prospects and profitability - our product must also be ready for adverse conditions, since economic crises are not uncommon now.

The list of the most purchased goods in Russia includes the following:

• small household appliances;
• electrical goods;
• sanitary goods;
• everyday tools;
• household chemicals;
• clothing and footwear;
• children's products;
• other goods of daily use.

Let's go through the list of the most popular products:

• meat (beef, pork, chicken, turkey);
• semi-finished products;
• chicken eggs;
• frozen seafood (fish);
• vegetable and butter;
• cow's milk;
• flour and pasta;
• sugar and salt;
• Black tea;
• cereals (buckwheat, rice, millet, oats);
• vegetables (potatoes, carrots, onions, cabbage);
• apples, bananas.

Some have more demand, some less. How to decide?

1. Focus on your interest and think about what is closer to your heart.
2. Everything is known in comparison: in order to make a choice in favor of a particular product, analysis is needed (this will be discussed in a separate article).

It is beyond the scope of the article, so we will consider this problem in more detail another time. And now we will begin to rank the most purchased goods by Russians on the Internet. Go!

Top best-selling products on the Internet in 2017

The Internet is a large and interesting market, for three reasons:

1. now the Internet coverage in Russia is about 74%, while there is a constant growth;
2. the share of users of the older age group is also increasing;
3. mobile Internet audience rushes at space speed (30-40% of people access our site from smartphones or tablets).

70% of all Russian Internet users logged in at least once from a mobile device - a year ago, for example, this figure was 56%.

What is the reason for such a rapid growth of the Internet? Along with it, the demand for goods and services is increasing, and this is what we need. Next, we'll look at:

1. the most demanded and popular goods in online stores;
2. the most trendy and popular products on one-pagers for today.

1. Search for a product in demand for an online store

In an attempt to keep track of the most popular and popular products in online stores that are best bought by the population in 2016, we came up with the following top 10 list.

1. Small household appliances today are the leader in online sales. The low price and compact dimensions make this product almost ideal (but this product is not suitable for sale in your online store).
2. Perfumes and cosmetics .
3. Mobile devices.
4. Laptops and tablets.
5. Internet gifts and toys.
6. Licensed software.
7. Clothing and footwear.
8. Books. Surprisingly, paper books are still popular. It would seem that they are expensive, besides, there are many sites where you can download literature of interest in electronic form for free. However, this does not prevent paper books from being sold.
9. Booking tickets online. You can't imagine how many planes are in the air right now (whenever you have a free moment, go to flightradar24.com - this will expand the boundaries of your consciousness).
10. Large home appliances.

Most of the listed products will not work if you are going to open an online store from scratch. Problems and breakdowns can arise with equipment, and in order to earn normally, you need to order in bulk. It is unrealistic to compete with big players who take goods in bulk and sell them at a price typical for ordinary stores.

2. One-pager: what is it and why is it needed?

One-pager, landing page, landing page, landing page - these are all synonyms.

There is such a category as wow-goods (in Russian wow = wow) - goods of impulse demand. Have you ever walked past a store or kiosk, saw an advertisement for a product on TV or the Internet, and you immediately wanted to buy it, although before that you didn’t even know it existed? It is highly likely that this was a product from this category. TV stores also often sell wow goods. Here are some examples:

• effortless slimming belt;
• simulators that pump muscles without your participation;
• all kinds of savers of water, light, fuel, etc.;
• creams to increase something;
• copies of branded watches, iPhones.

Are you familiar with the concept of CPA networks, affiliate marketing and traffic arbitrage? If not, this will be a separate detailed article. In short, a CPA network is an intermediary between a webmaster (a person who works with sites and traffic) and advertisers who have a product. They are ready to pay a commission to the webmaster for promoting and selling the product. CPA networks sell wow products through one-pagers. Remember the phrase that demand creates supply? In the case of these guys, it's the other way around.

Here is one of the many Pater networks - //m1-shop.ru/. After registration, the offered goods will be available at the link //m1-shop.ru/offers, which you can familiarize yourself with (about 300 offers). I will give 10 of them, which were top at the time of this writing.

So, your attention is presented to the top of the most popular products that are sold through one-pagers in large volumes.

1. Mask from black dots and acne Black Mask.
2. Solar power bank.
3. Army wrist watch Amst.
4. AB Gymnic belt.
5. MAC corrector.
6. Corset Waist Trainer.
7. Mangosteen is a slimming syrup.
8. FishHungry Biting Activator.
9. Spray for hair Ultra Hair System.
10. titanium gel.

Some data from Avito - the largest bulletin board in Russia

I tried to find information for 2016, but only came across the official report from two years earlier. Since there is fish for lack of fish and cancer, we will continue to talk about 2014. However, the information is interesting and useful, so there will be something to think about.

Conducting a study, Avito analysts found that site users were stingy with 34.4 billion rubles in product categories such as:

• personal items;
• goods for home and garden;
• hobbies and recreation;
• Appliances;
• goods for pets.

A third of the turnover was taken over by the categories “Personal belongings” and “Products for home and summer cottages” (6.5 and 5.5 billion rubles, respectively). Funny thing: Compared to the previous year, sales in these categories grew almost equally - by 38.6% and 38.3%.

And the best-selling category of goods was "Consumer Electronics": laptops, computers, video and photo cameras, smartphones and other gadgets were sold on Avito for 15.2 billion rubles. The amount is not small, but if compared with the previous year, the growth is only 13.2%.

3.5 billion rubles were spent on Hobby and Leisure, an increase of 47.4%. And they did not spare money on pets and spent 4.7 billion rubles: the annual growth was as much as 82%.

• fan;
• netbook;
• swimsuit;
• smartphone;
• prom dress;
• tent;
• Yorkshire Terrier;
• video card;

From this list, we can conclude that the demand is strongly influenced by the season.

How to analyze the seasonality of a product?

If you are reading this article because you are going to open an online store or start a business, it is important not to miscalculate the seasonality of the product.

Let's look at a product that is at the beginning of the top on Avito - a fan.

To analyze seasonality and demand, we will use the well-known service https://wordstat.yandex.ru/. It is designed to evaluate the user interest that can be applied to the product we have selected. Before starting work, you must register / log in to the service. If you don't want captcha popping up all the time, it's better to immediately disable adblock or its equivalent.

Next, we select the region that interests us (in my case, I look at data for Russia, Ukraine and other CIS countries). Next, in a special field, I enter the query “buy a fan”, as it more accurately reflects the intention of users than just “fan”.

The service shows that for the last month there were 236,554 impressions for this query (wow, not bad!). It can be concluded that the product is in demand. And I'll check the seasonality of this product! I just did a search for "By words", now I'll switch the checkbox to "Query History" and see what happens. The graph shows that in 2016 the demand for fans increased by 2 times compared to last year (apparently this year is VERY hot). Thus, if you bought fans and started selling them in the winter, most likely nothing would come of it. Therefore, never buy a product without testing the demand!

Of course, the example I gave is obvious - it is clear that it is hot in summer, and the demand for fans will be greater than in the cold season. However, not all products are so obvious. It is also better to look for such niches where the chart is just starting to rise - it is better to prepare for the season in advance.

Rating of the most popular goods from China

It is difficult to determine the sales leader of the Chinese market, because it buys anything and in huge quantities. Have you ever ordered something from China? Personally, I ordered a watch, a scale, an e-book case, a bag, a UV lamp, and all sorts of other things. If anyone does not know, here are 2 sites where the bulk of the population of Russia, Ukraine and the CIS orders goods from China:

1. Aliexpress is more designed for retail purchase - here you can easily order goods in one copy. However, sometimes it is more profitable to buy goods in a regular online store than here.
2. Alibaba is a large wholesaler: prices for goods are much cheaper, but you have to order in bulk. Often the delivery of goods is several times more expensive than its cost.

1. mobile phones;
2. clothing and footwear, including copies of world brands;
3. laptops and tablets;
4. Appliances;
5. computer components and accessories;
6. goods for sports and recreation;
7. bed dress;
8. furniture;
9. electrical goods;
10. equipment and machines.

Of course, the data does not reflect reality 100%, but the truth is somewhere nearby.

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